The EXBERRY Shade Vivid Orange – OS food coloring has been developed as the first oil-based food coloring of its kind that's developed with the changing needs of brands and consumers alike in mind. The food coloring is crafted with a blend of paprika seed oil and paprika pulp to achieve a vibrant orange color that's versatile enough to be used in a range of ways. The food coloring is perfect for clean label, low-dosage scenarios, and is great for decorative coatings, snacks and sauces.
Head of Product Management at GNT Sonja Scheffler spoke on the EXBERRY Shade Vivid Orange – OS food coloring saying, "Exberry Shade Vivid Orange – OS is an exciting new innovation that fills a clear gap in the market, offering an effective alternative to artificial colours and paprika oleoresin across a broad array of applications. Its exceptional colour intensity means it can provide visual differentiation while still maintaining completely clean and clear labels.”
What's Driving This Trend
- Oil-based Food Colorings
- Developing new oil-based food colorings can help address the changing needs of brands and consumers, and offer an effective alternative to artificial colours.
- Clean Label Foods
- There is a growing demand for clean label foods that are made with natural ingredients, which presents an opportunity for companies to develop more natural food colorings.
- Low-dosage Scenarios
- Food colorings that are effective in low-dosage scenarios can help to reduce costs and improve profit margins for companies, and could be achieved with novel formulations or production methods.
Who This Affects Most
- Food Manufacturing
- Food manufacturers can benefit from developing new oil-based food colorings that offer improved color intensity and clean label benefits for their products.
- Food Retail
- Food retailers can respond to consumer demand for clean label products by seeking out and promoting new food colorings that are made with natural ingredients.
- Food Service
- Food service providers seeking to differentiate their offerings and improve their margins can benefit from exploring new, cost-effective oil-based food colorings that can be used in a range of applications.
