Exberry Organics Brilliant Pink has been announced as the latest addition to the food coloring by GNT that addresses increasing calls for natural solutions in the food and beverage industry. The liquid-based concentrate is made from purple sweet potatoes that have been organically grown in line with the standards set in both the US and Europe. The solution is achieved using physical processing methods and is reported to perform well in a variety of applications where high heat processing is observed.
Product Manager at GNT Group Ann van ver Meijde spoke on the Exberry Organics Brilliant Pink saying, "The organic sector is seeing renewed interest as consumers look for more natural and sustainable food and drink, but there can be a perception that these products are less indulgent. Exberry Organics Brilliant Pink helps manufacturers create attractive, appetizing organic products without having to compromise on the ingredient list.”
Image Credit: GNT
What Makes This Trend Stand Out
- Natural Food Coloring
- The shift towards natural food coloring provides opportunities for innovations in creating vibrant hues without synthetic additives.
- Sustainable Agriculture Solutions
- Emphasizing organic cultivation methods opens new pathways for sustainable agricultural practices, particularly in producing specialty crops like purple sweet potatoes.
- Plant-based Ingredient Processing
- Advancements in physical processing methods for plant-based ingredients suggest potential for minimizing chemical use in food production.
- Organic Food Innovation
- Growing consumer demand for organic food cultivates the development of new products that align with sustainability and health-conscious trends.
Sectors Adopting This
- Food and Beverage
- The food and beverage industry is increasingly focusing on incorporating natural and organic ingredients, driving demand for innovative food coloring solutions.
- Agriculture
- The agriculture industry can capitalize on the need for organically grown specialty crops to supply natural ingredient producers.
- Organic Products
- With a rising interest in organic products, this industry is expanding its innovation opportunities for natural and sustainable ingredients.
