Nestlé USA has announced the completion of its ambitious goal to remove artificial colors from all of its products, which has been positioned as one of step of its longer-term strategy. The announcement comes on the heels of the brand removing artificial colors or reformulating products with natural alternatives without compromising on the integrity of well-known products. The initiative targeted artificial colors as defined by Food, Drug & Cosmetic (FD&C) and was instigated in the summer of 2025.
Nestlé USA CEO Marty Thompson commented on the announcement saying, "We know people expect more from the products they bring into their homes — great taste, trusted quality, ingredients they feel good about and value that fits their lives. Earning that trust isn’t a one-time action. It means continuing to listen, evolve and be clear about where we’re making progress. It also means anticipating where consumer expectations are headed — and making changes today to meet them. That’s what this work is about.”
