Brush Buddies, an all-natural chewable daily dental treat, is a new release from Pet Honesty, designed to simplify everyday dental care for dog owners. “Dental disease is incredibly common, but daily brushing isn’t realistic for most families,” said Greg Reinhart, Ph.D., chief scientific officer at Pet Honesty.
Available in extra small, small, medium and large sizes, Brush Buddies feature a patent-pending texture that lasts up to two times longer than traditional dental chews, and a two-pronged approach to supporting a healthier mouth and fresher breath. Mechanically, the all-natural daily dental treat cleans through chewing actions, while oral health active ingredients like kelp (specifically, Ascophyllum Nodosum,) parsley, mint and clinically studied postbiotics target odor-causing bacteria and oral microbiome disruptors.
Unlike many dental treats for dogs, Brush Buddies are made without cellulose.
What's Driving This Trend
- At-home Preventive Pet Health
- Growing consumer preference for convenient daily wellness options is shifting care from periodic clinic visits to routine home-based solutions that extend preventive outcomes.
- Functional Edible Pet Treatments
- An emphasis on multi-benefit consumables is blending nutrition and therapy into single-form products that combine mechanical action with active ingredients.
- Microbiome-focused Oral Care
- Advances in targeting the oral microbiome are enabling products that modulate bacterial communities to reduce disease and control malodor without traditional antimicrobials.
Who This Affects Most
- Pet Food and Treats
- Manufacturers of pet edibles are positioned to expand beyond basic nutrition into clinically informed functional products that influence health outcomes through daily consumption.
- Veterinary Preventive Services
- Preventive care providers are seeing a shift toward recommending at-home adjuncts that complement professional cleanings and extend oral health maintenance between appointments.
- Oral Care Ingredient Suppliers
- Suppliers of botanicals, postbiotics and texture-modifying materials can enable new product classes by formulating stable, efficacious ingredients suited for chewable delivery formats.
