Nulo — the premium pet food brand dedicated to fueling healthier, happier lives for pets — has launched the Nulo Summer Games presented by Petco. This nationwide contest is running through August 26.
The Nulo Summer Games presented by Petco initiative invites pet parents to submit photos or videos of their dogs and cats showcasing their best athletic moments for the chance to win endorsement contracts and national advertising campaign features. The competition will select six winning pets, three dogs and three cats, as Gold, Silver, or Bronze Medalists, with Gold Medalists receiving a one-year endorsement contract that includes a one-year supply of Nulo, a personalized congratulations video from one of Nulo's Gold Medalist ambassadors, custom collectible trading pins, their pet featured on a custom kibble bag, and a signing day announcement. Silver and Bronze Medalists will receive six-month and one-month supplies respectively along with Team Nulo merchandise kits.
Image Credit: Nulo
What Makes This Trend Stand Out
- Pet Creator Competitions
- Brand-led contests that turn everyday pets into featured talent reflect a growing opening for user-generated content, community engagement, and low-cost ambassador programs.
- Personalized Pet Rewards
- Custom kibble bags, collectible pins, and tailored announcements signal new value in emotionally resonant rewards that deepen loyalty beyond standard discounts.
- Athletic Pet Branding
- Sports-themed pet campaigns merge wellness, entertainment, and social sharing, creating space for pet brands to position nutrition as part of an active lifestyle.
Sectors Adopting This
- Pet Food
- Premium nutrition companies can differentiate through experiential campaigns that connect product benefits with lifestyle identity and pet owner pride.
- Pet Retail
- Nationwide retail partnerships provide a scalable platform for interactive promotions that bridge e-commerce, in-store visibility, and social media participation.
- Advertising and Marketing
- Consumer campaigns featuring real pets highlight demand for authentic brand storytelling that transforms customers into recognizable promotional assets.
