Many companies are returning to their roots for design inspiration and using heritage brand marketing to reestablish themselves into mainstream culture. A brand has really made a name for itself in contemporary culture when it can return to its own vintage packaging designs and nostalgic aesthetic for fresh and innovative ideas.
Big ticket brands like Pepsi, Coca-Cola, Hudson's Bay Company and Johnnie Walker are all examples of companies that are so recognizable world-wide that they can tap into its own nostalgia to find design innovation. Revamping aspect of the brand's iconic appearance are ways to infuse contemporary culture into the brand's timeless and well-established image. Vintage Coca-Cola glass bottles fused with designer couture and turning the Hudson's Bay Company traditional stripped logo into apparel are great examples of this.
49 Examples of Heritage Brand Marketing
49
Powerfully Iconic Ads
These Eye-Catching Advertising Prints Have Lasted the Ages
48
Iconic Luggage Rebranding
The Louis Vuitton Iconoclasts Series Was Designed by Renowned Artists
47
Retro-Branded Designer Wear
The D&G Men's AW 2011 Collection is a Nostalgic Line
46
Remixed Brewery Branding
The Heineken Future Bottle Remix Challenge Revamps the Iconic Beer
45
Personalized Spread Packaging
At Selfridges You Can Get Your Name Written on Nutella Jars
44
Miniature Interactive Soda Bottles
The New Coca-Cola 2014 FIFA Special Edition Bottles are Tiny
43
Fan-Celebrating Footwear Ads
The Converse Made by You Campaign Boasts Over 200 Portraits
42
Cola Couture Canteens
New Gianfranco Ferre Coca-Cola Bottles are Extravagantly Limited
41
New Designer Window Displays
Selfridges' Bright Young Things Campaign Launches Again
40
Bestselling Beverage Rebranding
The Diet Coke New Packaging Revamps a 5-Year-Old Design
39
Personal Fragrance Finder Shops
The Fragrance Lab by Selfridges Perfectly Matches You to a Perfume
38
Unofficial Rebranding Alternatives
Hershey's New Logo is Rethought Due to Unflattering Comparisons
37
Exclusive Executive Alcohols
The Johnnie Walker Directors Blend is Only Available to the Esteemed
36
Luxurious Heritage Boutiques
The New Versace Barcelona Store is Reflective of the Brand's Image
35
Intrepid Whisky Packaging
The Johnnie Walker Explorers’ Club Collection Showcases Worldly Flavors
34
Vintage Soda Pop Fashions
This Line of Coca-Cola Clothes is Filled with Bubbly Vintage Chic
33
Fan-Branded Bottles
The Coca-Cola 'Share a Coke With a Mate' Campaign is Personalized Packaging
32
Blanket-Themed Shoes
These Mens Converse are Inspired by the Classic Hudson's Bay Striped Blanket
31
Crystallized Soda Bottles
Johnny Rocket Diet Coke Sparkles with Swarovski Jewels
30
Designer Diet Coke
Roberto Cavalli Bottles
29
Retail Patio Spaces
Hudson's Bay Calgary is Leasing a Significant Portion to a New Restaurant
28
Rapper Cereal Mashup Blogs
Rappers and Cereal Positions Rappers as Mascots
27
Couture Coke Bottles
Manolo Blahnik Dresses Yet Another Coca-Cola Light Bottle
26
Aquatic Couture Displays
This Hermes Window Display Boasts Water-Themed Imagery
25
Antique Cider Branding
Austin Eastciders's New Line of Vintage Apple Cider is Mouthwatering
24
Blazing Whiskey Branding
Johnnie Walker Packaging Has a Fiery Flavor to Reference Its Contents
23
Tiny Soda Stands
This Coca-Cola Publicity Stunt Promotes Mini Coke Cans With Itty Bitty Booths
22
Sustainable Repackaging Strategies
The Hershey's Miniatures Rebrand Saves 2,000 Trees Per Year
21
Vintage Toy Packaging
Xinyi L Creates the Identity for Toys of the 60s
20
Cultural Style Revivals
From Fur Trading to the Vancouver Olympics, Retro Canadian Fashion Rocks
19
Classic Revival Colas
Selfridges Brings Back the Original 1886 Coca-Cola Bottle for Fans
18
Couture Icon Cola Bottles
Karl Lagerfeld Diet Coke Bottles Add Fashionable Flair to Soft Drinks
17
Retro Cola Coolers
This Vintage Coke Cooler is Perfect for Nostalgic Soda Lovers
16
Intricate Ethnic-Inspired Cola
The Brandbox Branding & Creative Agency Creates Breathtaking Coke
15
Classic Beverage-Inspired Stools
Bottle Cap Bar Stools Add a Personal Spin to Your Man Cave
14
Personalized Scotch Whiskey
The Engravable Johnnie Walker Bottle is Customized Booze With Cachet
13
Vintage Candy Branding
The New Leone's Candy Originals Branding Identity is Cute and Nostalgic
12
Patriotic Premium Whiskeys
The Crown Royal XO Pays Tribute to Canadian Heritage
11
Twisted Soda Bottles
A New Pepsi Bottle Design Brings a New Look to the Classic Beverage
10
Nautical Rum Bottles
SCREECH's Spiced Rum Bottles Help the Drink Voyage into New Territory
9
Power Tool Rebranding
The New Black+Decker Logo Includes a New Spelling and Modern Design
8
Immersive Retail Beacons
Hudson’s Bay Company Introduces iBeacon at North American Locations
7
Soda Landlines
Coca-Cola Company Creates Single Line Phone in Disguise
6
Frozen Coke Containers
The Coca-Cola Ice Bottle Makes for a Fascinating Alternative to Packaging
5
Collaborative Polo Shirts
The J.Crew Lacoste Collection Uses Classic Version of the Alligator Logo
4
Revived Beer Ads
Carlton Draught Revives a Vintage Beer Commercial from the 80s
3
Bajan-Celebrating Rum Branding
Mount Gay Rum Embraces a Bold Package Redesign
2
Wacky Iconographic Bottles
The Bubbly Kofola Bottles Feature a Series of Bizarre Icons on Them
1
Patriotic Mail Makeovers
The United States Postal Service's New USPS Packages Are Modern
Related Ideas
Redesigned Bold Beer Brands
Peroni Received a New Packaging Design from Smith Lumen
Luxury Crossbody Bags
Heritage Brand Debuts the Ultra-Stylish Fyra Bag
Brand-Honoring Staple Bold Footwear
Dr. Martens' 14XX Blends New and Retro Brand Themes
Car Culture-Inspired Fashion Capsules
The Forever 21 x Ford Line Emphasizes American Heritage
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Retro Sporty Luxe Accessories
adidas Presents a New Series of Nostalgic Retro Accessories
Vintage-Inspired Essential Garments
Every Other Thursday Launches Classic Staples Remastered
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Cat-Themed Soda Cans
Pepsi Cat Cans Commemorate the Growing Number of Cat Owners in China
Sustainable Luxury Handbags
The First-Ever Reformation Handbags Just Dropped
Brand History-Honouring Capsules
Vans and WP Collaborate on a Head-to-Toe Fashion Collection
Virtually Outfitted Landmarks
JD Sports Dressed Big Ben in a Nuptse 1996 Jacket by The North Face
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Typography-Inspired Lifestyle Collections
House Industries & Autotype Introduce an New Collection
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Celebratory Soda Diners
The 125 Pepsi Diner Revisits Iconic Creations of the Last Century
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Anniversary-Celebrating Custom Boots
Red Wing Heritage & Urbanstar Celebrate a 20-Year Partnership
Condiment Tattoo Bottles
The Heinz Tattoo Bottle Makes It Easier for Fans to Get Inked
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Heritage-Inspired Shopping Bags
The Porter Yoshida & Co The Grocery Bag is Made in Japan
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Cookie Re-Branding Makeovers
BrandMe Gives Lotus Bakeries a New Visual Branding
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Incredibly Vibrant Homeware Collections
IKEA's Nytillverkad Captures One's Eye Immediately
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Youthfully Vibrant Sodas
Mirinda's New Visual Identity Was Crafted for Gen Z
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Anniversary-Honoring Archival Homeware
Habitat Introduces its 60th Anniversary Collection
Sporting Culture-Inspired Streetwear
La Martina Drew Inspiration from Sports for the Field 85
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Repurposed Denim Furniture
Levi's Icons Re/Outfitted Refreshes Iconic Designs with Discarded Denim
Timeless Boot Designs
Brandle Emerges as a Symbol of Pacific Northwest Craftsmanship
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Juxtaposing Artful Denim Capsules
Levi's and Kenzo Join Forces on a New Collection Together
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Anniversary-Honoring Vintage Drinkware
Starbucks and Disney Join Forces on a New Collection
Celebratory Disney-Inspired Collections
Forever 21 Celebrates Disney's 100th Anniversary
Re-Imagined Furniture Identities
Herman Miller's 2024 Brand Refresh is Vibrant and Functional
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Lively Soda Rebrands
Fanta Confirms a New "Bold and Bright" Rebrand Backed by Coca-Cola Design
Hip-Hop Heritage Jerseys
Mitchell & Ness Partners with Brands to Launch a Special Jersey Range
Heritage-Honoring Artful Posters
Herman Miller Adds to the Archival Poster Collection
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Iconic Heritage Brand Sneakers
Le TIGRE Unveiled an Exciting New Sneaker Collection
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Sustainable Vintage Shoes
Allbirds' New Sneaker Silhouette Represents Transformation for the Brand
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Minimalist Luxury Beauty Brands
Rabanne is Venturing into Beauty with Sleek, Simplified Essentials
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Sporty Upcycled Vintage Collections
Nike Relaunches the Re-Creation Program in London and Paris
Rebranded Spicy Chip Brands
Frito-Lay Announced it is Reviving Flamin' Hot as its Own Brand
Nostalgic Flavor Campaigns
Knorr Introduces the Taste of Home Campaign
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Comic-Inspired Soda Cans
Marvel and Coca-Cola Join on the Heroes Captivating Can Designs
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Rebranded Offbeat Sodas
Dr Pepper's New Cans and New Campaign Embrace Weirdness
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Refreshing Cannabis Brand Identities
RISE Dispensaries Taps Turner Duckworth and Brand Bureau
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Modern Consignment Programs
GotStyle Recently Launched a New Consignment Program
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Celebratory Limited-Edition T-Shirts
Heineken Partners with Singapore Creatives for Its 150th
Affordable Back-to-School Campaigns
Staples Canada Embraces the Theme of '90s Throwback Pricing
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Footwear Heritage-Honoring Fashion
Clints Celebrates its Footwear Archives in its Latest Capsule
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Automotive Brand Vinyls
The Iconic Playlist Celebrates Mercedes-Benz's Place in Pop Culture
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative So Save the Forests
Inaugural Luxury Furniture Brands
Karl Lagerfeld‘s Namesake Brand Announces a New Furniture Line
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Rolling Paper Apparel Collections
The Zig-Zag Vintage Collection Pays Homage to the Brand's Legacy
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
Gen Z Sustainability Initiatives
Puma's Voices of a RE:GENERATION is a Project with Changemakers
Co-Branded Footwear Designs
Vans Skateboarding Collaborates with Skate Brand Hockey
Summertime Americana Chip Branding
The Pringles Fourth of July Branding is Patriotic
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
Vintage-Style Candy Branding
Cadbury Yours for 200 Years Packaging Marks the Brand's Anniversary
Orange Branding Updates
Minute Maid Launches a New Global Brand Identity for its Orange Products
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Melody-Inspired Alcohol Campaigns
Usher and Brands Debut the 'Life is a Melody' Campaign
Retro Archival Chunky Sneakers
adidas Revives Its Harlem Sneakers After Four Decades
Hockey Culture-Inspired Collections
Better™ Gift Shop Pays Homage to Hockey Culture and Toronto
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Redesigned Sparkling Water Collaborations
Perrier's Bottle Design Was Updated for Its Anniversary
Heritage Varsity Jackets
FJackets Offers a Variety of Varsity Jackets for All
Historic Giftable Homewares
Verve Culture is a Women-Run Business with Stunning Glassware
Supply Chain Inclusivity Campaigns
PepsiCo's 'She is PepsiCo' Campaign Celebrates Women
Personal Style Jewelry Campaigns
RS Pure's #Authentic100 Shares the Styles of 100 Influencers
Special Edition Nigerian Prints
Dye Lab Created a Special Six-Piece Collection for Heineken
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Homage-Paying 90s Fashion
Carne Bollente Celebrates Its Journey as a Brand with 90s Sensibilities
Traditional Latin Dinner Campaigns
Rémy Martin Launches a New Campaign for Hispanic Heritage Month
Nostalgic Coffee Shop Apparel
A Nostalgic Merch Collection is Coming to Tim Hortons' TimShop.ca
Park-Inspired Outdoor Fashion Capsules
Parks Project Sets out to Preserve National Parks
Elevated Streetwear Labels
Streetwear Label Vans Launches its New Premium Brand, OTW by Vans
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Colorful Cannabis Brand Expansions
Jetty Extracts Makes the Move East as Cannabis Market Opens Up
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Co-Creation Bottle Campaigns
H3NSY & John P. Dessereau Design a New Limited-Edition Bottle
Convenience Store Condiment Collections
The Cottage Delight Convenience Range is Accessible
Italian Artful Brand Refreshes
Iittala Refreshes its Brand as an Opus for the Glassmaking Brand
Curated Vintage Decor Retailers
Vintage Beyond is Toronto's Newest Preloved Design Destination
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Reimagined Automotive Brands
The New 'Jaguar Land Rover' Logo Symbolizes Refinement & Elegance
Football-Inspired Retro Apparel
Umbro Launches the Centenary Collection and Visual Campaign
Revamped Honey-Focused Brands
Honibe® Announces a New Brand Revamp for its Product Portfolio
Branding Trivia Games
Decode the Identity is a Playful Homage to Iconic Brands
Bourbon-Inspired Capsule Collections
Wrangler and Buffalo Trace Craft Smooth & Stylish New Capsule
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic