Bartenders that reveal their "superpowers" as the evening progresses and virtual reality winterwear pop-ups are a few of the February 2017 interactive marketing ideas that succeeded at attracting attention and driving brand engagement.
Some of the most unconventional interactive marketing concepts include Pet Insurance provider 'More Than' conducting city tours for canines and their owners and Heinz setting up out free soup cans for the taking in emergency glass boxes. A great collaborative example comes from Ford and Tinder, which teamed up to organize blind dates with a twist in Mustangs.
Since the promise of customization never fails to pique a consumer's curiosity, KitKat set up a chocolate-customizing bar in London, while the latest campaign from Papa Murphy's made the most of big data to boost sales.
Top 30 Interactive Marketing Ideas in February
30
Multisensory Dining Experiences
The Woolworths Summer Sensorium Took Place at the Australian Open
29
Surname-Tattooing Soda Cans
Coke's 'Tattoo Can' Campaign Celebrated Hispanic History Month
28
Cozy Commuter Pods
Vaillant Set Up 'Warmth Pods' in UK Travel Stations for Warmth Week
27
Emergency Soup Can Campaigns
Heinz is Helping Londoners Beat the Winter Blues with Free Soup
26
VR Campus Activations
Facebook's VR Tour is Giving Students a Chance to Test Out Samsung Gear VR
25
Virtual Staring Contests
Kit Kat Brazil Awarded Students with Chunky Bars for Outlasting Opponents
24
Superpowered Bar Staff
'The Mutant Lounge' is a Promotional Cocktail Bar for FOX's 'Legion'
23
Cinematic Makeup Trivia Games
This Revlon Campaign Allowed Moviegoers to Win Makeup with Timeplay
22
Live Mystery Campaigns
The BBC's Sherlock Live Allows Fans to Solve a Mystery Using Twitter
21
Ride-Ordering Chip Bags
The Tostitos 'Party Safe Bag' Helps Consumers Get Home Safely
20
Mobile Meditation Buses
Lululemon is Inspiring Calm in the City with 'Meditation Om The Move'
19
Airport Pop-Up Ice Rinks
Denver International Airport Opened a Free Ice Rink During the Holidays
18
3D-Printed Smartphone Sweaters
The Made by Google Pop-Up Makes Printed Pixel Phone Sweaters
17
VR Skiwear Pop-Ups
Harvey Nichols' Perfect Moment Pop-Up Turns the Store into a Winter Village
16
Eid-Themed Resturant Deliveries
Deliveroo's Eid with Ease Campaign Helped Customers Celebrate Eid
15
VR Horror Movie Trailers
The New Blair Witch VR Trailer Creates an Immersive Experience for Fans
14
Stress-Relieving Coloring Campaigns
The Art with Edge Campaign Helped Students Relieve Exam Stress
13
Holiday Shopping Chatbots
Nordstrom’s Facebook Chatbot Used AI to Offer Curated Gift Suggestions
12
On-Campus eCommerce Solutions
Amazon is Installing Physical Pickup Points on College Campuses
11
Branded Marketing Internships
Jagermeister Created Pop-Up Ad Agencies to Mentor College Grads
10
Canine Bus Tours
Pet Insurance Provider 'More Than' Created the 'K9' City Tour Bus for Dogs
9
Personalized Pizza Promotions
Papa Murphy's Latest Campaign Leveraged Big Data to Drive Sales
8
Mental Health Pizza Campaigns
Pizza Hut UK Launched the Happiness Project to Ward Off Winter Blues
7
Customizable Chocolate Bar Pop-Ups
London's KitKat Pop-Up Let Fans Create Custom Confections
6
Horror Film-Themed Mazes
Thorpe Park's 'Blair Witch: The Maze' is Based on the Horror Franchise
5
Virtual Cuban Barrooms
Havana Club Offered a VR Experience at Its Casa Havana Pop-Up
4
Automotive Matchmaking Dates
Ford and Tinder Set Up a Blind Dating Adventure in a Mustang
3
90s-Inspired Cola Campaigns
The Crystal Pepsi Trail Hearkens to the Era of the Drink's Release
2
Canine-Inspired Workouts
Blue Cross' 'Work Out Like a Dog' Bootcamp Features Canine Exercises
1
Artistic Accelerator Programs
the #BriskMode Accelerator celebrated Hispanic Heritage Month
Related Ideas
AI Job Skill Tools
Dove Chocolate's Mom Experience Translator Helps with Reintering the Workforce
AI-Generative Chocolate Campaigns
KitKat Takes a Break and Taps Marketing Advice from AI
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Generative AI Candy Campaigns
The Starburst 'Different Every Time' Campaign is Interactive
Teddy Bear Outerwear
Build-A-Bear Cuddly Couture Shares Cozy, Warm Styles
Branded Interactive Parks
Birkenstock's Birkenfields Invited New Yorkers to Slow Down
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Instant Noodle Advent Calendars
Koka's Unique Christmas Countdown Shares 12 Comforting Meals
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Break-Focused AI Campaigns
Kit Kat is Encouraging AI Tool Breaks to Boost Their Optimization
AI Holiday Card Generators
Coca-Cola's Create Real Magic Shares Greetings with Iconic Assets
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
AI-Backed Pizza Campaigns
Pizza Hut's 'Your Mood, Your Pizza' Campaign Uses AI to Suggest Items
Digital Snowball Competitions
The LEGO Snow Throw Pits NYC and London Stores Against One Another
Brainstorming Business Idea Tools
IdeaMate is the Solution to Fighting Stale Business Ideas
Immersive Banking Experiences
The CIBC Experience Centre Helps You Visualize Your Financial Future
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Interactive Kiosk Content
Red Dot Digital Media Debuts Outdoor Kiosks to Enhance Guest Experience
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Provocative Spread Pop-Ups
The Marmite Dark Room Entices Gen Z to Experience an Iconic Spread
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Mood-Boosting Cafe Pop-Ups
Skittles' House of Joy Brightens the Dark Days of February
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Chocolate Reconnection Campaigns
Purdys Chocolatier's Reconnect Roulette Helps People Reach Out
Specialty Meal LTO
Meal Kit Brand HelloFresh Debuts the Date Night and the Big Game Bites
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
AI-Generated Fatherhood Campaigns
The Glenlivet's Father's Day Campaign Features an AI Script
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Puppy Dating App Giveaways
Rover Rewards Dating App Users Who Replace Fish Pics with Pups
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
AI-Created Neighborhood Cocktails
Absolut and Ogilvy Canada Made AI-Generated Cocktails
Toronto Cannabis Workshops
The Cannabinista Hosted an Infused Mocktail Workshop in Toronto
Chocolate Brand Esports Partnerships
KitKat Extended its Partnership with EMEA Masters
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
AI Mother's Day Campaigns
Showcase is Simplifying Mother's Day Shopping with ChatGPT
AI-Powered Billboard Campaigns
Revolve Showcases an AI-Generated Billboard Campaign and Collection
Elevated Condiment Pop-Ups
Ennismore & the Kraft Heinz Company are Sharing a Taste of Heinz 57
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Bespoke AI-Powered Art
Coke Asks Consumers to Create AI-Generated Art with its New AI Platform
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Influencer-Focused AI Updates
CreatorIQ Utilizes AI To Help Marketers Track Creator Conversations
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Consumer-Driven QSR Burger Contests
The Burger King Million Dollar Whopper Contest is On Now
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
AI-Powered Digital Marketing Support
Boostrbot Transforms Likes Into Leads
Musical Monsoon Billboards
Brooke Bond Taj Mahal Tea Made a Record-Breaking Interactive Billboard
Loneliness-Combatting Grocery Shopping Experiences
Oma's Soep Debuted a Shopping Basket Initiative
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Co-Branded Conversation Cards
Baileys Chocolate Liqueur & The Skin Deep Created Connection Cards
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
AI Party Planning Assistants
PartyKit Ensures The Little Details are Taken Care of
AI-Inspired Beer Ads
Sharp is Promoting Its First Hazy IPA, Solar Wave, with "ChatIPA"
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
On-Demand Mobile Ice Cream Stores
Mars Teamed Up with Store-Hailing Service Conjure
Interactive Digital Menus
Tabmeal Empowers Restaurants to Revolutionize the Way Guests Order
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Gin-Fueled Human Chatbots
Hendrick's Gin Launched a Human-Run "Chat G&T" Called Elliot
Real-Time AI Chat Bots
D-ID Agents Have Dynamic and Natural Customer Service Interactions
Purposeful Gifting Pop-Ups
The Body Shop's Advent of Change Pop-Up Shares Gifts That Give Back
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Designer-Made Art Installations
Valentino Shares the ‘Unboxing’ Installations with Global Stylists
AI-Powered Business Discoveries
Yelp Unveils a New AI Assistant and 'Project Ideas' Feature
Bartender Collaboration Apps
Drinktank is Changing the Way Brands and Bartenders Collaborate
Valentine’s Day Dinner Series
Shake Shack’s Debuts the 'Love Shack' Menu for Valentine's Day
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Insurance Brand Beers
Pet Insurance Company Fetch Created Fetch Pale Ale to Support a Non-Profit
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Esports Pet Treat Partnerships
Temptations Connects with Misfits to Launch a New Pilot Program
Expansive Valentine's Treat Ranges
The Mars Valentine's Day Products are Here for 2024
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Social Media AI Chatbots
Instagram Plans to Incorporate its Own AI Chatbots in the App
AI Chatbot-Connected Vehicles
Volkswagen Will Be Integrating ChatGPT in Its New Vehicles
Problem-Based Website Ideas
Painkiller Ideas Offers a Database of Real Consumer Problems
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
AI-Powered Influencer Management
Hypothesis Debuts a New Influencer Marketing Deal with Togglehead
Brewery-Backed Dog Merchandise
BrewDog Launches a Dog Collection for International Dog Day
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Pet-Inspired Proposal Initiatives
Chewy Celebrated Engaged Couples with Their Pets
Monthly Pancake Promotions
IHOP Pancake of the Month Kicks Off February1, 2024
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Virtual-First QSR Brands
IHOP Unveils a New Expansion for its Virtual Restaurant Concepts
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Uplifting Mental Health Campaigns
Samaritans is Challenging "Blue Monday" with "Brew Monday"
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
Interactive Challenge Platforms
Join and Witness Online Challenges in One Place, at Tigbar
Festive Hotel Decor Campaigns
IHG Hotels & Resorts Launches the Seasonal Winter Chalet Campaign
Intelligently Integrated Chatbots
This Chatbot Tool Helps Improve Customer Service and Engagement
Festive Value-Minded Retail Campaigns
The Spar BIG Deal of Christmas Campaign Launches This Month
Marketing Insights Databases
Affinity Solutions Launches the Marketing Insights Platform Comet
Versatile Marketing Toolkits
Looper Insights Releases a Digital Marketing Insights Tool
Extensive Springtime Cafe Menus
The Costa Coffee Spring Menu is Launching on Leap Day
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic