Marketers have been extremely creative with their alcohol packaging and these dark booze branding examples are a reflection of that. By turning to dark or supernatural themes, marketers have been able to differentiate their alcoholic brands effectively. This list is composed of examples of booze branding that leverage morbid and dark motifs.
Adding a supernatural element to alcohol packaging has become increasingly prevalent. Designs like Dracula-inspired wines and fallen angel alcohol packaging add an occult flair to attract consumers.
Other marketers have added morbid themes to their beverages. Bulging eye beverage branding and other similar designs use dismembered body parts to shock and grab the attention of consumers. Other branding examples like blooming skull booze packaging and skeleton-branded booze also incorporate symbols of the dead to increase sales.
20 Examples of Dark Booze Branding
From Supernatural Spirit Branding to Haunting Vino Packaging:
Alexander Lam — Aug 8, 2013 — Marketing
20
Dark Magic Booze Branding
Drink Evil Spirits Vodka if You Dare to Wake Up the Lurking Demons
19
Dark Beer Branding
The Tomat Design ‘JC' Lager is Inspired by the Sea and Strong Flavo
18
Minimalist Symbolic Beer Bottles
Tiqo Packaging Uses a Graphics and Text Hybrid for a Unique Logo
17
Seductive Booze Branding
The Femme Fatale Wine Bottle Features a Tantalizing Design
16
Elegant Ebony Beer Branding
Monteith's Single Source Lager Has the Look of Luxury
15
Supernatural Spirit Branding
Frozen Ghost Vodka Packaging Takes an Eerie Appearance
14
Bat-Centric Booze Branding
This Student Design Project Features Personified Bats
13
Blackout Booze Branding
The 'Black Vodka' Packaging Features Amnesia-Inducing Designs
12
Haunting Vino Packaging
Lonely Spirit Wine is Emotionally Riveting and Creepy
11
Sacrilegiously Sweet Beer Brandings
DuClaw Sweet Baby Jesus Chocolate Peanut Butter Porter is Rich
10
Wordy Booze Branding
Lorem Wine by Alex Macsoda is a Rambling Bottle Design
9
Dracula-Inspired Wines
This Vampire Merlot is Been Made for the Bloodthirsty Connoisseur
8
Black Booze Bottles
Mother's Ruin Gin Boasts Bold and Dark Packaging
7
Blacked-Out Rum Branding
The Pink Pigeon Packaging is Elegantly Sophisticated
6
Blooming Skull Booze Packaging
Dearly Beloved Wine Sports a Dark Yet Playful Label
5
Butcher Beer Branding
Blood Alley Bitter Ale Packaging Features a Cut-Lined Porker
4
Startling Expression Branding
Pato Rebel Wine Packaging is in Your Face
3
Bulging Eye Beverage Branding
El Secreto Wine Packaging Mystifies the Senses
2
Fallen Angel Alcohol Packaging
The Grim Imagery of God Send Vodka Ups the Badass Factor for Booze
1
Rock Band Booze Branding
KISS Zin Fire Wine Packs Peppery Notes and a Rock Band Attitude
Related Ideas
All-Black Mystery Sodas
This Zero-Sugar What the Fanta Has a Secret Flavor and a Striking Color
Label-Less Wine Bottles
Crate by Fourth Wave Wines is a Sustainable, Label-Free Wine
AI-designed Whiskey Bottles
No Two Bottles from the Label 5 City Lights Edition are Alike
Supercar-Inspired Wine Bottles
These Taron Wine Bottle Designs Have an External Metal Chassis
Flask Phone Cases
Body Vodka Created a Take-Anywhere Transparent Flask Phone Case
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Playful Graphic Streetwear Collections
DIVINITIES and BoTT Return with a New Stylish Drop
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
Condiment Tattoo Bottles
The Heinz Tattoo Bottle Makes It Easier for Fans to Get Inked
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Color-Changing Beer Labels
Coors' Bottles Help to Prevent Freezer Tragedies
Alcohol Alternative Tinctures
Apothékary Launches the Limited-edition Free Spirit Minis Gift Set
Drinker-Specific Sunscreens
Beavertown Brewery Made a Sun Care Product for Beer Drinkers
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Bold Whimsy Whisky Packaging
Glenmorangie Has Unveiled a Striking New Bottle Design
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Paper-Packaged Private Label Wines
ALDI is Launching Wines in Paperboard Bottles in the UK
Energy Drink-Branded Hard Teas
Monster Energy Expands Further into Alcohol with Nasty Beast
Eclipse-Themed Beverages
The Darkest Hour by Excel Bottling Marks a 2024 Astronomical Event
Whimsical Pop-Up Cognac Bars
Yinka Ilori Designed an Eye-Catching Pop-Up at Selfridges
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Functional Hydration Mixer Rebrands
Crystal Light Debuts Immunity, Energy, and Mixology Flavors
Comic Franchise-Inspired Gin Bottles
Aviation American Gin Joins Deadpool & Wolverine on a Bottle
Dopamine-Boosting Beverages
Illicit Elixirs are Non-Alcoholic, Caffeine-Free and Mood-Boosting
Aurora-Inspired Vodka Bottles
This Limited-Edition Grey Goose Bottle Mimics the Northern Lights
Indulgent Vodka Seltzers
PLAY HARD Seltzers Speak to a New Generation of Style & Flavor Seekers
Paper Vodka Bottles
Mother of Pearl Vodka Debuts the First Australian Vodka in a Paper Bottle
Paper-Based Vodka Bottles
Absolut Vodka is Selling Paper-Based Bottles Commercially in the UK
AR Monster Wines
19 Crimes & Universal Monsters Created Limited-Edition Halloween Wines
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Game-Inspired Whiskey Labels
Ballantine’s is Launching Dota 2-Themed Whisky Bottles in China
Eco-Friendly Spirit Packaging
Diageo and EcoSpirits Partnered on New Circular Packaging
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Bitter Caramel Frappuccinos
The Booooo Frappuccino is a Dark Halloween Treat from Starbucks Japan
AI-Generated Whiskey Packaging
The Glenlivet's The Twelve Elements Collection Celebrates 200 Years
Wild Granny Campaigns
Liquid Death's 'Your Grandma’s Energy Drink' Stars Daring Old Women
Adaptogenic Alcohol-Free Lagers
This Alcohol-Free Craft Beer is Brewed with Functional Mushrooms
Water Digital Wallet Loyalty Cards
Liquid Death Has Introduced the Liquid Death Country Club
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Aluminum Wine Bottles
Element[AL]'s Packaging is Compact, Lightweight & Easily Recycled
Elegant Bottle Re-Designs
Glendalough Distillery Boasts a New Look for Its Irish Gin
Aluminum-Packaged Kombuchas
Mortal Kombucha Has Introduced Eco-Friendly Aluminum Bottles
Barrel-Adorned Whiskey Bars
This Bar's Interior Makes Generous Use Of Wood From Discarded Barrels
Halloween-Inspired Tea Lines
VAHDAM India Releases Halloween-Themed Products for Spooky Season
Cup-Stealing Clothing Collections
Stella Artois' Steal Artois Collection Honors Bar Culture
Sustainable Liqueur Packaging
Baileys Original Irish Cream is Debuting in Aluminum Bottles
Sustainable Natural Wine Boxes
Big Naturals Offers a Premium Tasting Experience in Eco Packaging
Whiskey Branded Apparel
Jameson and Dickies Debut a Collection of Apparel and Whiskey Bottle
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Plastic-Free Alcohol Packaging
The Aldi Recyclable Alcohol Packaging Reduces Plastic Waste
Hand-Painted Tequila Bottles
Maestro Dobel Atelier: Trajineras Edition Honors Mexican Artistry
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Eco-Conscious Scotch Packaging
This New Laphroaig Packaging Cuts Emissions by 30%
Canned RTD Tea Cocktails
Owl's Brew Launches the New Flavors and Packs Ahead of the Summer
Artistic Amaro Branding
See the Elephant Amaro Offers an Eye-Catching Aesthetic
Vibrant Spirit Collections
Hoxton Spirits Launches the New Packaging and New Spirits
Party-Ready Mini Cocktails
The Drinks Bureau Makes Fun, Playful 10% ABV Cocktails in 150ml Cans
RTD No-Alcohol Cocktails
!MPROV Booze-Free Cocktails Take the Work Out of Mixing Quality Drinks
Champagne-Inspired Whisky Bottles
Fireball Dragnum is a 1.75L Bottle with a Reusable Cork
Caffeinated Alcoholic Coolers
Hooch Launches an Enhanced RTD Canned Range Called Soopa Hooch
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Psychedelic Canned Wines
WAVES Shares Quality Varietals Without the Seriousness
Luxe Car-Inspired Bottle Designs
The Macallan and Bentley Motors Creates the Macallan Horizon
All-Natural Color-Changing Spirts
Unicorn Distillery Makes Transformative Vodka & Tequila
Prideful Vodka Bottles
Vodka Brand Crystal Head Debuts a New Bottle Design for Pride Month
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Botanically Brewed Canned Cocktails
Wild Folk's Zero-Proof Cocktails Take Cues from Foraging
Vibrant Nostalgic Boxed Wine
Gonzo Vino Bridges the Gap Between Eco-consciousness & Quality Wine
Splashy Canned Water
Drink Weird Sets Itself Apart with Bold Branding & Convenient Cans
Culturally Celebratory Whiskeys
Macallan's Distil Your World Mexico Celebrates Day of the Dead
Aluminum Bottle-Packaged Gin
Penrhos Spirits Launches its Gin in Vetroplas Aluminum Bottles
Sparkling Lavender Mocktails
Blind Tiger's Lavender French 75 Was Inspired by a Historic Cocktail
Artfully Abstract Tequilas
Casa Obsidiana is Sold in Sculptural, Storytelling Decanters
DIY Whisky Bottles
Stauning's Customizable Labels Creatively Solve Supply Chain Issues
Ready-to-Serve Canned Cocktails
Whitebox Cocktails is Launching Three New SKUs
Canned Bermuda-Themed Cocktails
The Goslings Dark ‘n Stormy Cocktails Come in Three New Flavors
Non-Alcoholic Beer Cocktails
Talon & Tinnie Reinvents the Traditional Boilermaker for Dry January
Sleek Whiskey Bottle Designs
BSB Whiskey & Jamie Foxx Debut an Exclusive Brown Sugar Blend Whiskey
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
On-the-Go Wine Accessories
Out of the Woods Presents the Ultimate Wine Bundle
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Premium Vodka Brand Cocktails
Absolut Cocktails Offer Three Takes on Classic Recipes
Haunting Cold Brew Coffees
Grim Reaper Coffee Company's RTD Cold Brew Will "Wake the Soul"
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Rare Alcohol Trading Platforms
Spiritory is a Marketplace for Rare Wines and Spirits
Functional Non-Alcoholic Beverages
Seraphim Social Beverage is Infused with Functional Ingredients
High-ABV Canned Margaritas
Monaco Cocktails' Ready-to-Drink Margaritas Pack a Punch at 9% ABV
Bar-Quality Canned Martinis
Crystal Head is Sharing Its Own Take on Classic Cocktails
Cultural Holiday Bottle Designs
Hennessy Launches Limited Edition Bottles for Chinese New Year
Energy Drink-Inspired Coolers
Monster Energy Launches an Alcoholic Product Made with Malt Alcohol
Spirit-Based Cold Brews
Kentucky Coffee's Hard Cold Brews Use Premium Coffee-Flavored Whiskey
Non-Alcoholic Brew Boxes
Brooklyn Brewery's Special Effects Variety Pack Features a New NA Brew
Premium Soju Spirits
WON SOJU Brings Traditionally Distilled Soju to the US
Nostalgic High-ABV Cocktails
Dirty Shirley Extra Dirty is a Boozy Reimagining of a Childhood Drink
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
Eco-Friendly Alcohol Bottles
This Bacardi Glass Spirits Bottle Was Created with Hrastnik1860
Bar-Quality Canned Cocktails
The Wonderland Canned Cocktails from BrewDog Come in Five Flavors
Horror Film Tequila Partnerships
Espolòn Tequila is the Official Tequila of Scream VI
Green Monster-Inspired Smoothies
Nekter Juice Bar Has a New Frankenstein Smoothie for Halloween
Racing-Inspired Spirit Branding
WhistleOig Whiskey & Alfa Romeo F1® Team Stake Team Up
Refreshing Cherry Beer Labels
Matilda Bay Brewery Debuts New Packaging for Tainted Love Beer
Premium Tequila Revamps
Tequila Bribón Introduces the New Label Designs for its Three Expressions
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Skull-Like Vodka Bottles
Crystal Head Vodka Launches an Exclusive Bone Bottle for Halloween
Custom Chinese Vodka Bottles
Absolut Vodka Tags Dr Samuel Ross for a China-Themed Bottle Design
Fiery Non-Alcoholic Spirits
Talonmore Drinks Company Serves Consumers a New Non-Alcoholic Spirit
Haunted Winchester Houses
Spirit Halloween Carves Out a Week of Surprises Ahead of Spooky Season
Spooky Personal Care Products
The Bath & Body Works Halloween Collection Has Almost 100 Items
Revamped Non-Alcoholic Packaging
Three Spirit Unveils a New Packaging Design for its Alternatives
RTD Alcohol-Free Spritzes
Abstinence Spirits' Aperitivos are Low-Sugar & Naturally Colored
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Spooky Halloween-Themed Sodas
These JONES Halloween Sodas Come in Three Options
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Alcohol-Free Gift Packs
Gimber's Alcohol-Free Gift is Packed in Honeycomb-Style Material
Spooky Beer Challenges
For Halloween, Samuel Adams is Tapping into the Fear of an Empty Beer Glass
Alcohol-Inspired Food Flavorings
These Alcohol-Inspired Flavors Have a Delicious Profile
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
Texas Brewery Spirit Ranges
Shiner Spirits Come in Three High-Quality Expressions
Community-Honoring Eerie Graphic Merchandise
Boiler Room Presents its New Capsule for FW23
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Shareable Bloody Mary Cocktails
This Bloody Mary in a Can is Packaged Like Tomato Soup
Outlined Stainless Steel Bottles
Quan Yuan Designs the Cool Line Liquor Bottle Series
Spiked Sparkling Teas
This Special-Edition Sparkling Tea Box Supports Worthy and Just Causes
Glass Spirit Bottles
Halewood Artisanal Spirits Debuts New Packaging and the 'Lemon Citron Spirit'
Boozy Easter Chocolates
Compartés' Dark Chocolate Easter Bunny is Whiskey-Infused & Gold-Flecked
Humorous Wine-Themed Costumes
Franzia Wines Unveils a Set of New Wine-Inspired Halloween Costumes
Importer-Backed Spirit Collections
Friarwood Launches a New Collection of Spirits for its Clients
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Premium Private-Import Spirits
Varon Spirits Boasts Elevated and Exclusive Drinking Experiences
Multi-Alcohol Variety Packs
Carbliss' Drink Variety Pack Offers a Taste of Three Types of Spirits
Delectable Low-Calorie Spirits
Viña Concha Y Toro Launches a New Low-Calorie Alcohol Collection