I'm no designer, but I definitely see the appeal in the bottle of Lorem Wine by Alex Macsoda.
Made exclusively with designers in mind, the black mystique bottle does not use conventional sticker labels in the front. Instead, it consists of small-font words strung together, spiraling around the glass. The only place the label is to be found is a tab that sticks out of the neck of the bottle. The Lorem Wine by Alex Macsoda is indeed a delightful design.