Curative branding efforts aim to paint a product as having benefiting ancient, natural recipes informed by centuries of tradition. Taking inspiration from regional practices and imagery, such curative branding schemes communicate a product's historical value and origins based in tradition. This practice speaks to the North American consumer's fascination with ancient rituals and their place in modern self-care practice.
A winning example of tradition-informed, curative branding is the Origin Chrysanthemum tea branding by mmoowww. Although the ancient beverage dates back to the first century in East Asia and holds cultural significance, consumers unfamiliar with this cultural practice may not be familiar with the healing properties of chrysanthemum tea. In order to combat this, the Origin Chrysanthemum tea packaging is adorned with ancient Chinese drawings that play up the historical significance of the beverage.
35 Examples of Curative Branding
From Ayurvedic Elderflower Drinks to Delicate Milk Tea Branding:
Rebecca Byers — Nov 23, 2015 — Lifestyle
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Experimental Beer Branding
Assorted Beer Packaging Asserts That Identity Design Inevitably Evolves
34
Youthful Remedy Branding
The Look of Herbalist & Alchemis' Products Makes Ancient Alchemy Modern
33
Cultural Heritage Beer Branding
Swing Microbrewery Celebrates Quebec's Rich History
32
Minimalist Japanese Branding
MIKÔTO's Restaurant Branding Merges Cultural and Contemporary Details
31
Cultural Experience Boxes
The Croatia in a Box Offers Eastern European Products and Packaging
30
Rustic Condiment Packaging
O Melhor do Ribatejo's Branding Celebrates Portuguese Traditions
29
Bold Hipster Asian Branding
The Graphic Branding Used for Kigo Kitchen is Bright and Funky
28
Libido-Boosting Beverages
Bolema's Maca Sutra is an Aphrodisiac Drink Made with the Maca Root
27
Ayurvedic Elderflower Drinks
Blue Buddha Beverages Offer a Range of Herb-Powered Beverages
26
Invigorating Health Branding
The Jugen Design Initiative Utilizes a Vintage Aesthetic
25
Delicate Milk Tea Branding
This Pretty Milk Tea Packaging Design is Feminine and Organic
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Modern Apothecary Packaging
Noise 13 Creates the Ziesche Modern Apothecary with an Old-World Look
23
Ancient Pottery Oil Packaging
Ladolea's Olive Oil Pot is Inspired by the Shape of an Aryballos
22
Apothecary-Inspired Shampoo Packaging
Ancient Herb by Carmen Km Looks Aged
21
Clinical Cosmetics Packaging
The Laboratorio Ahal Boasts Understated Scientific Branding
20
Primitive Tea Packaging
Amulet Tea Turns to History for Inspiration
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Grain-Focused Packaging
Harmonian by Mousegraphics Exudes Healthy Eating
18
Antique Ballooner Branding
Torello Special Edition Wine Packaging Has an Old Adventurous Spirit
17
Botanical Beauty Branding
This Essential Oils Packaging Design is Delicate and Delectable
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Eccentric Culinary Venue Branding
The Eclectic Branding Used for Ocio is a Kooky Culinary Trip
15
Revived Beverage Vessels
Brew York City Branding Brings Back the Antique Growler
14
Ancient Tea Packaging Designs
The Origin Chrysanthemum Tea Bottle Features Vibrant Chinese Imagery
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Ritualistic Gin Branding
The Packaging for Gillemore Gin is Inspired by Black Magic
12
Tea-Based Gin Drinks
Beefeater 24's Botantical Beverage Swaps Tonic for Gin and Tea
11
Reusable Milk Bottles
The Straus Family Creamery Sells Dairy Products in Sustainable Containers
10
Antioxidant Wrinkle Treatments
Dermalogica's Multivitamin Power Firm Combats Fine Lines
9
Ancient Oil Packaging
3000 BC's Olive Oil Packaging Design References Ancient Greece
8
Cultural Beverage Branding
This Country-Themed Visual Branding Identity is Vivid and Eclectic
7
Simple Holistic Branding
Jugen’s Boutique Branding Identity is Clean and Contemporary
6
Eclectic Pharmacy Branding
Rumeli70 Pharmacy's Logo and Packaging References Turkish Art
5
Energizing Quinoa Drinks
These Fruity Protein Drinks Pack a Nutritional Punch with Quinoa
4
Fresh Floral Tea Packaging
Daebete by Victor Design Focuses on Natural and Pretty Ingredients
3
Greek Pottery Alcohol Bottles
These Concept Ouzo Mitilini Bottles Honor the History of Greece
2
Natural Healing Sponges
The Konjac Sponge Has Benefits for the Skin Inside and Out
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Charcoal Konjac Sponges
This Cleansing Sponge from Boscia Includes Black Bamboo Charcoal
Related Ideas
Three-in-One Anti-Aging Creams
Yves Rocher Expands Its Anti-Aging Collection with a New Cream
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Healthy Breakfast Rebrands
Flourish Presents a New and Visually Bold Brand Identity
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Bio-Enhanced Skincare Ranges
Orveda's Signature Products are Powerful and Effective
Adaptogenic Mushroom Beverages
Melting Forest Makes Sparkling Mushroom Energy Drinks
Exotic Fruit Energy Drinks
Red Bull Summer Edition Curuba Elderflower is Arriving in March
Japanese Skincare Collections
MUJI Enhances the J-Beauty Routine with a Line of Powerful Formulas
Modern Cannabis Branding Initiatives
Curaleaf is Re-Branding Its Select Cannabis Lifestyle Brand
Adaptogenic Sparkling Tea Ranges
Juni Emphasizes Health-forward Recipes in the Beverage Industry
Advocate-Themed Cannabis Branding
Best Blnz's Branding is Created by Design Studio Pentagram
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Female-Founded Powder Electrolyte Brands
Cure Boasts Flavorful Hydrating Electrolyte Mixes
Adaptogenic Mushroom-Powered Beverages
The TRIP Mindful Blend Comes in Four Flavor Options
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Retinol-Infused Skin Creams
Advanced Clinicals' Retinol Cream Helps Reduce Signs of Aging
Authentic Mediterranean Food Brands
Wildfare Celebrates Mediterranean Flavors and Traditions
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
Youthfully Vibrant Sodas
Mirinda's New Visual Identity Was Crafted for Gen Z
Tranquility-Inducing Fruity Beverages
Lily is a Non-Alcoholic Beverage That Helps with Anxiety
Regenerative Coffee Brands
Holistic Roasters' Biodynamic Coffee Blends are Clean
Emotional Utility Beverages
These Canned Drinks Deliver Refreshment and a Euphoric Boost
Calming Canned Teas
Relax by Blue Bear is a Comforting, Non-Carbonated Beverage
Organic Tea Advent Calendars
DAVIDsTea Launches the 24 Trips with Tea Advent Calendar
Restful Sleep-Promoting Lifestyle Lines
Dans Un Jardin's Good Night Collection Promotes Relaxation
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Functional Soft Drinks
Gillian Anderson's Soft Drink Brand Features Adaptogens & Nootropics
Edgy Vitality Beverages
Drink Weird and Grateful Dead Teamed Up to Create a Pair of Drinks
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Herbal Plant Adaptogen Teas
Typhoo Herbalistas Teas Come in Five Varieties
Revamped Gut Health Yogurts
The Activia Rebranding Includes a New Recipe and Packaging
Cultural Tea-Inspired Health Pots
RITE's ORIGIN Health Pot Honors Chinese Tea Culture
Sparkling Prebiotic Teas
Cha Makes Gut-Healthy, Adaptogenic & Naturally Antioxidant Drinks
Functional Mushroom Teas
Four Sigmatic's Functional Instant Teas Support Moods, Gut Health & More
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Clean Ayurvedic Skincare
Sahajan's Hero Products Include a Cleansing Milk & Brightening Mask
Plant-Inspired Coffee Packaging
This L’OR Coffee Packaging Comes in Several Styles
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Antioxidant-Enriched Skincare
Elizabeth Arden's White Tea Skin Solutions Range Features 4 Products
Artistic Amaro Branding
See the Elephant Amaro Offers an Eye-Catching Aesthetic
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Indigenous Jam Spreads
Tradish by Chef Sarah Meconse Mierau References Indigenous Plant Medicine
Nature-Nourished Skincare Lines
Elizabeth Arden Presents the White Tea Skin Solutions Line
Longevity-Supporting Beverages
eon's Herbal Beverage Supplement Supports a Strong, Healthy Body
Organic Wellness-Focused Drinks
élevé's Adaptogen-Infused Sparkling Waters Come in Three Flavors
Tree Bark Beverages
Bayjoo Uses Mauby Bark to Craft Flavorful Fermented Drinks
Superfood Creamed Honeys
Honey Gramz's Creamed Honey Line Features Botanical Infusions
Targeted Health Elixirs
Bewell Shots Support Hydration, Energy and Mood Management
Sensorial Plant-Powered Skincare
Doctrine Makes Vegan, Cruelty-Free Skincare with Eco Packaging
Functional Lotus Beverages
Lotus Plant Power Drinks are Made with Seven of Earth’s "Power Plants"
Flavored Kefir Waters
Kindred Cultures Offers Probiotic-Infused Kefir Waters in 4 Flavors
Wellness-Focused Herbal Supplements
Balance Blends Seeks to Alleviate Everyday Stressors
Immunity-Focused Beverage Blends
JOYÀ Debuts a New Immunity-Focused Superblend and a Rebrand
Happiness-Encouraging Teas
Tetley's Live Tea Collection Encourages Achievable Wellness Goals
Calming Botanical Waters
moment Specializes in Adaptogenic and Nootropic Drinks
Health-Conscious Iced Teas
HRBVOR Unveils its New Line of Functional Iced Teas in 12oz Bottles
Free-From Energy Drinks
Virtue's Clean Energy Drinks Sport Refreshed Formulas & Packaging
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Contemporary Herbal Blends
Plants to the Rescue Debuts Herbal Allies for Modern Lifestyles
Summer-Ready Instant Beverages
Clevr Blends Introduces First-Ever Line of SuperTeas for Summer
Regenerative Organic Coffees
Heirloom Coffee, a Sustainable Brand, Has a Roastery in Oakland
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Superflower Food Brands
ōForest Brings the Benefits of the Madhūka Flower to the UK Market
Vitamin-Rich Iced Teas
Venice Beach Beverage's Vitamin Tea Boasts 13 Essential Vitamins
Multi-Serve Immunity Beverages
Mon Fe Fo's Multi-Serve Bundle Features Ginger and Turmeric Blends
Refreshing Iced Tea Lines
Ready for Summer, VAHDAM® India Debuts Two Brand-New Lines of Iced Teas
Calming Sports Recovery Drinks
The Amari Recovery Sports Drink Features Turmeric and CBD
Ginger Chamomile Sparkling Beverages
HealTea Offers a Range of Better-for-You Soda Alternatives
Inclusive Bear-Focused Can Designs
Twrl Milk Tea Launches the New 'Inclusivi-tea' Can Design
Vintage-Style Candy Branding
Cadbury Yours for 200 Years Packaging Marks the Brand's Anniversary
Biodynamic Curry Sauces
Mike's Curry Love Makes Sauces with Regeneratively Farmed Ingredients
Turmeric-Infused Chai Teas
Organic India Tulsi Turmeric Chai is Classic and Spicy
Tea Leaf Refreshment Branding
This New Lipton Ice Tea Branding Refreshes the Beverage Range
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Damiana-Infused Herbal Teas
The Numi Organic Tea Relax and Regenerate Range Has Three Options
Functional Turmeric Lattes
MUD/WTR's :balance turmeric Blend Improves Mental Clarity and Vitality
Patriotic British Cereal Packaging
This Shredded Wheat Packaging Features the Union Jack
Canned Purple Iced Teas
Bahari Purple Iced Tea is Colorful and Antioxidant-Packed
Targeted Treatment Packaging
Cosmogen Created Pharma Care Packaging for OTC & Pharmacy Brands
Botanically-Infused Skincare
Kuumba Made Offers a Legacy of Clean Beauty and Botanical Excellence
Organic Darjeeling White Teas
Trader Joe's Organic Darjeeling White Tea is Sweet and Herby
Immune System-Supporting Herbal Teas
Banyan Botanicals Introduces the Tulsi Echinacea Tea
Energizing Adaptogenic Drinks
Taika's Adaptogen-Infused Coffee Inspires Focus & Creativity
Physician-Formulated Ayurvedic Oils
Chopra Offers Ayurvedic Body Oils Tailored to Your Dosha
Soothing Water Lily Beverages
Lily's Functional Non-Alcoholic Drink Features a Rare Adaptogen
Soothing Fermented Haircare
JooY's Scalp Care is Fueled by Superfoods & Asian Herbal Therapy
Functional Non-Alcoholic Beverages
Seraphim Social Beverage is Infused with Functional Ingredients
Adaptogenic Cold-Brewed Teas
The Equitea Co. Makes Nutritious Drinks with Mental Health Benefits
Fortified Energy-Boosting Beverages
BRAINJUICE BRAINJAVA Comes in Five Plant-Based Options
Honey-Based Artisanal Brands
Bee Inspired® Embraces the Farm to Body® Philosophy
TCH Personal Care Brands
Antevorta is New a Traditional Chinese Medicine Brand
Simplified Cocktail Mixers
Fever-Tree Helps Consumers Recreate Bar Experiences at Home
Functional Ginger Beverages
GNGR Labs' Canned Drinks Bolster Immunity & Digestion
Seasonal Complete Cleanses
Prominent Wellness Brand Reinvents Seasonal Cleanse with Superfoods
Garden-Sourced Botanical Gins
Revivalist Garden Gin Boasts Sustainability and Innovation
Historic Giftable Homewares
Verve Culture is a Women-Run Business with Stunning Glassware
Playful Artist-Designed Skincare
The Isle Adventure by Innisfree Tells the Story of Ingredients
Holiday Self-Care Kits
Wellness Brand Waphyto Launches the New Targeted Holiday Kits
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Ayurvedic Makeup Sticks
Mango People is Sephora’s First Ayurvedic Makeup Brand
Indian-Inspired Clay Masks
Junglo Reintroduces Self-Care Through the Lens of Ayurveda
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Sustainable Beauty Brand Initiatives
Yves Rocher's Eco Initiatives Help to Conserve BioDiversity
High-Quality Chocolatey Marshmallow Treats
Mallow & Marsh Products Boast a Permissible Profile
Whimsically Branded Cannabis Products
Angel Therapy Announces Its Expansion in the NYC Market
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Gut-Supporting Ayurvedic Teas
Banyan Botanicals' CCF Tea Blends Three Powerful Ingredients
Soothing Tea Recipes
Elix Boasts a Delicious Hibiscus Rose Tea Recipe, Featuring Its Product
Beauty Brand Farming Initiatives
The Plant. Grow. Nourish. Program Supports Guar Farmers
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Natural Wellness Product Ranges
Alevan Botanica Blends Aromatherapy and Ayurveda
Anti-Hangover Drinks
Morning Fresh Reenergizes the Body with Vitamins, Proteins & Electrolytes
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Ritualistic Everyday Bodycare
Embodyme Makes Body Care Part of Beauty Routines
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Indian Hand Hygiene Ads
Himalaya Pure Hands launches #Saafhaathsekhaaiye Campaign
Adaptogen-Infused Loose-Leaf Teas
DAVIDsTEA Launches the New Functional Tea Collection
Nordic-Inspired Beauty Brands
LUMENE Held Its First-Ever Brand Ceremony in China
Bioactive Botanical Teas
Organic India Tulsi Sweet Rose Assam Black Tea is Stress Relieving
Aloe-Infused Bandages
CURAD Naturals Supports Healing with Aloe Vera-Infused Bandages
Agave-Based Medicines
Genexa Was Granted a Patent for Its Drinkable Agave-Based Medicines
Updated Ice Tea Packaging
Push Beverages Debuts a New Bottle for its 'Tribe Tea' Lineup
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Organic Herbal Tea Refreshments
These New Clipper Tea Products are Arriving in the US
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Allergy-Alleviating Tea Blends
DAVIDsTEA Launches a Manuka Honey Tea Blend
Organic Darjeeling Teas
Trader Joe's Organic Darjeeling Green Tea is Naturally Sweet
Flavored Taiwanese Teas
Chun Cui He Offers Delicious Milk Tea in an Aesthetically Pleasing Bottle
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Market-Specific Supplements
These Prinova Premix Solutions are for the Asia Pacific Market
Alchemy-Cacked Wellness Rituals
Oceanic Heal Introduces Quantum Alchemy and Plant Alchemy
Floral Multi-Purpose Syrups
MartinBauer Launches a Collection of Premium Tea and Botanical Syrups
Mediterranean Food Rebrands
Cypressa Undergoes a Vibrant Rebrand to Reflect its Heritage
Pickle Juice Campaigns
The Pickle Juice Company Urges People to #SavethePickles
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids
Restorative Non-Alcoholic Spirits
Rasāvāda Shares Beneficial Wild-Harvested, Unprocessed Herbs