Doctrine is a new Irish skincare brand that prioritizes plant-powered, cruelty-free formulations that transform daily routines into sensorial experiences.
Doctrine is introducing itself to the world with a pair of science-backed, biotech formulations. While Radiant C Serum is a revitalizing solution that targets visible signs of aging with an oil-soluble version of Vitamin C that's readily absorbed by skin and resistant to oxidation, Divinity Cleansing Balm takes the form of a gentle balm-to-milk cleanser with spirulina and yarrow extracts.
The brand provides detailed instructions on how to properly recycle or dispose of its packaging once it has been used, including its 100% recyclable glass jars and bottles and 100% compostable secondary paper cardboard packaging.
Key Themes Behind This Trend
- Plant-powered Skincare
- Opportunity to innovate in the beauty industry by prioritizing plant-based, cruelty-free formulations for skincare products.
- Sensorial Experiences in Skincare
- Creating skincare products that transform daily routines into immersive sensorial experiences through innovative formulations and textures.
- Eco Packaging Solutions
- Disrupting packaging norms by offering eco-friendly solutions like 100% recyclable glass jars and bottles, and 100% compostable secondary paper cardboard packaging for skincare brands.
Where This Applies
- Beauty & Cosmetics
- Innovating within the beauty industry to meet the growing consumer demand for vegan, cruelty-free skincare products with sustainable packaging.
- Biotechnology
- Exploring the intersection of biotechnology and skincare to develop science-backed formulations that deliver effective results while being environmentally conscious.
- Sustainability Packaging
- Revolutionizing packaging practices by introducing sustainable solutions like recyclable glass and compostable materials in the skincare industry.
