12 Sticky Gum Innovations

The chewing gum that we all know and love today has a pretty short history, being only about 170 years old. During that time -- and especially during the latter half of the 20th century -- it really took flight and began to be accepted by many different groups and demographics.

Have a look through these chewing gum finds to see how this failed replacement for rubber has had an impact on our shared culture. Highlights include bubble gum bouffants, meaty chewing gum and bubbly imagination ads.

Implications - Chewing has entered into the realm of popular culture and its influence can be felt in an array of industries. Youth consumers have a strong proclivity for popular culture in all of its various guises; accordingly, to reach this group, companies must consider what other mundane objects have entered the sphere of pop culture and draw upon them to create new campaigns and products.