Cigar-Smoking Cowgirls

Mexican Actresses Channeled by Model Daria Werbowy in V64

Styled by Sarajane Hoare Canadian supermodel Daria Werbowy in V64 looks like an elegant, cigar-smoking cowgirl. The spread, which appears in V magazine's upcoming 64th issue, was inspired by the provocative style of Maria Felix, a Mexican film actress who rose to fame in the 1950s.

Daria Werbowy in V64 was photographed by Mario Testino. Wearing a smattering of neutral colours such a beige and black with wide-brimmed hats, wrapped snake accessories and inflections of Mexicana, Werbowy looks stunning.

Mexican-inspired Fashion
The popularity of Maria Felix's provocative style can spark a new wave of Mexican-inspired fashion, especially in accessories and headwear.
Cowgirl Aesthetic
The mix of elegant and rugged style in Werbowy's photoshoot can disrupt the cowgirl aesthetic by inspiring more upscale and luxury options in western wear.
Gender-bending Fashion
Werbowy's portrayal of a cigar-smoking cowgirl is a prime example of gender-bending fashion that can widen the market for androgynous clothing and accessories.

Who This Affects Most

Fashion
Fashion brands and designers can take inspiration from the Mexican-inspired and gender-bending fashion trends to create disruptive innovation in the industry.
Accessories
The popularity of wide-brimmed hats and snake accessories can fuel a disruptive innovation wave in the accessories industry, particularly in creating bold and statement pieces.
Photography
Photographers and visual artists can leverage the popularity of this photoshoot trend to create more gender-bending and provocative content that highlights diverse cultures and history.
SCORE
5.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 56%
Activity 88%
Freshness 8%