In cities all over the world, people have been voting… with gum!
Now that the big election day only ONE DAY away, there seem to be a pattern forming on the streets. Check out this art poster campaign under the slogan “Who Sucks The Most - Vote With Your Gum.”
Since October 2008, this guerrilla Gum Election has roamed the streets of cities from New York City to Duesseldorf, Germany, back to San Francisco. Posters of Obama and McCain are being covered in chewing gum. Click on the gallery and see for yourself what the opinion polls of the chewing public has to say.
You can also print posters off yourself and see what the people in your own neighborhood thinks…
What Makes This Trend Stand Out
- Guerrilla Marketing
- Opportunity for businesses to engage in unconventional and grassroots advertising strategies using gum elections as inspiration.
- Public Opinion Tracking
- Opportunity for companies to develop innovative methods of tracking and analyzing public sentiment through unconventional means like chewing gum voting.
- Citizen Engagement
- Opportunity for governments and organizations to encourage citizen participation and involvement by creating unique and interactive voting experiences.
Sectors Adopting This
- Advertising and Marketing
- Opportunity for advertising agencies to create campaigns that capture attention and generate buzz using guerrilla marketing tactics.
- Market Research and Analytics
- Opportunity for market research firms to develop new methodologies for gathering and analyzing public opinion through alternative voting methods like gum elections.
- Government and Civic Engagement
- Opportunity for government agencies and civic organizations to explore innovative ways of engaging citizens in the decision-making process through unique voting initiatives.
