Need a new pair of skivvies? You could go to Kmart OR ... you could start chewing Japan's tooth-friendly Xylish Gum. If you're lucky, you may win yourself one of 10,000 pairs of "wild & wacky" underwear that the company is giving away, as part of their latest promotional stunt. Gum. Underwear. Serious fun.
People go to great lengths to come up with advertising ideas. Check out the trends below for some more outrageously gum ideas!