Korean business group Lotte apparently knows how to catch picky Japanese consumers. Lotte’s Tokyo operation just developed a 'magic' chewing gum--Plus Fruitio Magic Bottle--to enrich its existing fruity gum series Plus Fruitio.
So what kind of spell does this particular gum carry? The flavor. Every bottle has two flavors, strawberry and melon. However, if you chew the both together, you get the third flavor: watermelon.
Targeting young women and priced at 735 yen ($7.90 USD), the magic chewing gum will hit the Japanese market on May 11th, 2010.
Key Themes Behind This Trend
- Dual-flavor Products
- Creating products with two different flavors that combine to create a third flavor.
- Targeted Marketing
- Designing products specifically aimed at a particular demographic, such as young women.
- Innovative Packaging
- Exploring creative packaging designs, like a 'magic' bottle for gum.
Where This Applies
- Confectionery
- Developing new and unique gum flavors and products for diverse consumer preferences.
- Consumer Goods
- Utilizing targeted marketing strategies to connect with specific consumer segments.
- Packaging
- Incorporating innovative packaging solutions to enhance consumer experience and perception.
