Gumball Machine Dresses

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Devani Weaver Bubblegum Dress is a Fun Statement Fashion

— November 7, 2009 — Lifestyle
This Devani Weaver Bubblegum Dress features a giant bubble gum machine applique on its side, with a transparent panel that puts a slice of your midsection on display. We've featured Devani Weaver's designs before--last week, I wrote about her muppet-inspired minidress.

I love fashions that inject a little fun into getting dressed. Check out more images of the Devani Weaver Bubblegum Dress, and keep clicking for more fun frocks.

Implications - Youth consumers have a strong penchant for the unordinary. By integrating a gum ball machine into a a shirt, the designer also harkens to a nostalgic time. Companies can form a deeper relationship with this demographic by creating products that are both original and nostalgic.

Trend Themes

  1. Fun Fashion — Creating fashion pieces that inject a sense of fun and nostalgia appeals to a youthful consumer market.
  2. Nostalgic Design — Incorporating nostalgic elements into fashion designs can form a deeper connection with consumers, particularly the youth market.
  3. Statement Apparel — Fashion pieces that make a bold and unique statement allow consumers to express their individuality and personality.

Industry Implications

  1. Fashion and Apparel — The fashion and apparel industry can capitalize on the trend of incorporating fun and nostalgic elements into their designs to attract a youthful consumer base.
  2. Youth Market — The youth market presents an opportunity for industries to create products that combine originality and nostalgia to form a deeper relationship with this demographic.
  3. Creative Clothing — The rise of creative and unique clothing designs opens up opportunities for businesses to cater to consumers seeking statement pieces that express their individuality.
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