'Chewing in Venice' by Simone Decker Makes for Sticky Sightings

 - Jun 16, 2009   Updated: Aug 9 2011
References: simonedecker & notcot.org
All around Venice, giant bubble gum sculptures by Simone Decker are stretching people's imaginations.

The sticky statues, part of her project titled 'Chewing in Venice,' vary in color and shape, ranging from giant blue stretched out wads to just-about-to-burst bubbles of perfect pinkness.

Pictures of the giant bubble gum sculptures by Simone Decker can be found on Flickr by people who spotted the gooey creations around the romantic Italian city.

Simone Decker

Implications - A simple and effective way for businesses to capture the attention of a wide audience in today's society is by presenting an artifact with unexpected qualities or traits. These types of products will likely capture the attention of consumers for an extended period of time, thus increasing the likelihood of leaving a memorable impression.