This army of driven grannys may seem harmless, but they can sure play a mean game of foosball. The Granny Foosball game might be perfect for active and competitive retirement homes, where the elderly play games such as Wii and other sports.
The Granny Foosball game puts playing bingo and playing cards in the past, and embraces a new more exciting game of grandma flipping fun.
Implications - Youth consumers are drawn to an ironic twist on a classic product. By substituting grandmas for soccer players, a product is created that stands apart from the rest and has an underlying element of humor. Companies should consider how to offer a twist on a traditional product to capture this demographic.