These personalized bar experiences demonstrate that consumers are no longer satisfied with an ordinary night out. Indeed, consumers are increasingly expecting brands to tailor their products to their unique preferences while also providing them with additional content. As a result, many brands are looking for new ways to personalize the drink-buying experience.
One of the easiest ways that bars and other beverage companies can personalize the customer experience is by offering custom drink options. For some brands, this involves doing away with traditional menus and letting the consumer come up with their own concoctions instead. Another option is to provide technology that allows consumers to blend and customize their orders digitally.
Beyond providing consumers with custom drink options, a personalized bar experience can also be achieved through direct interaction with the consumer. By speaking to consumer directly, brands are able to demonstrate their desire to tailor the experience to the individual's unique preferences. This kind of interaction can be achieved through a workshop, a pairing class or social media engagement.
16 Personalized Bar Experiences
From Interactive Wine Menus to Customized Drink Campaigns:
Katherine Pendrill — Dec 15, 2015 — Marketing
16
DIY Craft Breweries
Fermentations is a Fun Place to Make Your Own Beer, Wine and More
15
Automotive Martini Bars
Grey Goose's Bar on Wheels Will Take a Mixologist Across the Country
14
Touchscreen Sampling Bars
Beam Suntory's Interactive Booth Offers Bourbon Tasting at the Airport
13
Vault-Inspired Whiskey Pop-Ups
This Pop-Up Glenmorangie Bar Delighted Fans in London
12
Fashionable Martini Pop-Ups
The Harvey Nichols and Grey Goose Pop-Up Offers Personalized Cocktails
11
Customized Drink Campaigns
Jamie Oliver & Bacardi Are Hosting Cocktail Request Week on Drinks Tube
10
Customized Cocktail Bars
Drink is a Hidden Boston Bar That Makes Libations for Every Taste
9
Golf-Inspired Liqueur Pop-Ups
This Mini Golf Southern Comfort Activation Was at Bestival 2015
8
Alcoholic Interactive Installations
This Beer Dispensing Device Made Networking More Enjoyable
7
Interactive Wine Menus
This Digital Wine Bar Menu Offers Customizable Selections on a Touchscreen
6
Boozy Gift Boutiques
The Stella Artois Pop-Up Shop is a Great Place for Father’s Day Gift Ideas
5
Human Tear Cocktails
The 'Bitter Tears' Workshop Teaches People to Make Drinks Out of Their Tears
4
Social Data-Driven Drinks
This Robotic Bartender Uses Facebook Likes to Create Personalized Shots
3
Lottery Beer Taps
Carlsberg Turned Bar Taps into Controllers for an Interactive In-Pub Game
2
Botanical Gin Workshops
This Bombay Sapphire Gin Workshop Features Custom Cocktails
1
Interactive Theater-Bars
Play/Date is a Theater Bar Experience Where Actors Interact with Patrons
Related Ideas
Personalized Streaming Merch Features
The Spotify Merch Hub Offers Gear According to Interests
Next-Gen Whiskey Bars
The Bulleit Limitless Lounge Changes Its Look with Projection Mapping Tech
AI-Created Campaign Images
Martini Launches an AI-Powered Alcohol Campaign with a Flavor Focus
Champagne-Branded Holiday Popups
The Art of Gifting from Moët & Chandon is Open at Holt Renfrew
VR Tequila Experiences
The Don Julio Apple Vision Pro App Immerses Tequila Enthusiasts
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Immersive Whiskey Brand Activations
The Johnnie Walker Blue Room is a Pop-Up at Yorkdale Mall
AI-Powered Bartenders
BarGPT is an AI Bartender That Creates Drinks Based on Text Prompts
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Molecular Beer Printers
Bar.on Created Beer in Seconds with Molecular-Level Flavor Compounds
Conversational Beer Bottles
Stella Artois' We're Not Really Strangers Promotion Fosters Connection
Romantic Drinking Accessories
Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates"
Gourmet Water Bars
The AQUA Water Bar by LUQEL is a Destination for Hydration in Dubai
Video Store Speakeasies
Blockbuster Speakeasy Reimagines the Video Store as a Bar
Anti-Burnout Beer Campaigns
Heineken Canada Encourages End of 'Hustle Culture'
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
BYO Bottle Drink Stations
The Refilled Refiller Stations Eliminate Single-Use Packaging
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Personalized Candle Scents
Scent Lab Allows You to Customize Your Candle Based on Mood
AI-Generated Cocktail Menus
The Evening Standard's New Cocktail Menu Leverages Generative AI Tools
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Whimsical Pop-Up Cognac Bars
Yinka Ilori Designed an Eye-Catching Pop-Up at Selfridges
Pre-Mixed Premium Cocktails
MOJT's Ready-to-Serve Bottled Cocktails Cater to Gen Z
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Automated Mixologist Cocktail Makers
The Barsys 360 Smart Cocktail Makers App-Connected
Bespoke Blended Fruit Drinks
Starbucks Japan Just Unveiled Its New My Fruit Frappuccino Line
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Rosé-Dispensing Billboards
Aldi's Billboard Serves Glasses of Wine at the Optimal Temperature
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
AI-Created Neighborhood Cocktails
Absolut and Ogilvy Canada Made AI-Generated Cocktails
Alcohol-Free Festival Bars
The New Bar is Coachella's First Official Nonalcoholic Partner
AI-Generated Cocktail Menus
Axelrad’s Humans vs. Machines Pits Bartenders Against ChatGPT
Ready-to-Drink Pineapple Beverages
The Starbucks Paradise Drink Comes in a Ready-to-Drink Format
Food-Inspired Brand Imagery
Copyshow's work on a Brand Identity for Paella in Barcelona
Ultra-Luxurious Bar Interiors
Ramy Fischler Designs the Cravan Cocktail Bar in Paris
Secret Salon Campaigns
Salon X Lets Consumers Experience a Secret Product Line
Bespoke QSR Beverages
Starbucks Canada Debuted New Ways to Enjoy Summer Drinks
Low-Maintenance Drink Dispensers
The Coca-Cola Flex Dispenser Has the Brand's PurePour Technology
Juice-Branded Cocktail Kits
Simply® Beverages Debuts a Playful Cocktail Kit for the Holiday Season
Interactive AI Sommeliers
Chronic Cellars' Mascot Answers Wine Questions in Augmented Reality
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Reviving CBD Drinks
INTUNE CBD Drinks Combine CBD with Functional Health Ingredients
Influencer-Crafted Gin Cocktails
These Tanqueray Gin Holiday Drinks Celebrate Canadian Traditions
Barrel-Adorned Whiskey Bars
This Bar's Interior Makes Generous Use Of Wood From Discarded Barrels
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Collaborative Premium Cocktail Lines
Slurp & Laneway Distillers Foster Elevated Drink Experiences
Personalized Wellness Journeys
Spa myBlend at the Ritz-Carlton Offers an Immersive Experience
Cordless Cocktail Makers
bev by BLACK+DECKER Creates a Party Atmosphere with Multicolored LEDs
AI-Powered Artful Cocktails
Patrón Releases the New AI Margarita Generator System
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Beverage Dispensing Robots
Ottobot Brew is Ultra-Capable Beer Dispensing Robot
Mediterranean-Inspired Cocktail Bars
Bar Bisou Bisou Serves Low-ABV Cocktails & Zero-Proof Drinks
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Nootropic Zero-Alcohol Cocktails
Noot Uses Cognitive Enhancers to Uplevel Drinking Experiences
Coffee-Wine Bar Hybrids
'Equal Parts' Opens Down the Road From its Sister Restaurant
Party-Ready Mini Cocktails
The Drinks Bureau Makes Fun, Playful 10% ABV Cocktails in 150ml Cans
RTD No-Alcohol Cocktails
!MPROV Booze-Free Cocktails Take the Work Out of Mixing Quality Drinks
Playful Gen Z Bubble Tea Campaigns
Krak Boba Launches Innovative PersonaliTEA Campaign
Pastrami-Inspired Martinis
Grubhub's Maisel Tov Martini Marks the The Marvelous Mrs. Maisel Finale
Bookstore Wine Shops
New York's Bibliotheque Offers Rare Books and Great Wine
Aromatherapy-Personalizing Tools
JennScents' Offers a Tool that Creates the Perfect Scent for You
Beer-Filled Bath Spas
WeWantMore Designs the Bath & Barley Beer Spa in Brussels
Community-Focused Whiskey Clubs
Jameson Connects is a "Not So Serious" Whiskey Club
Uplifting AR Wine Labels
C. Mondavi & Family's Aviana Collection Shares an Interactive Experience
Monthly Mocktail Subscriptions
Raising the Bar Offers Sustainable Mocktail Kits On-Demand
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
AI-Powered Cocktail Subscriptions
The Barsys Subscription Box Service is Debuting at CES 2024
Music-Themed Cafe Pop-Ups
The Spotify Wrapped Cafe Pop-Up in Paris Served "Wrappucinos"
Customization-Focused Drink Machines
The JuLi Connect Beverage Dispenser is Commercial-Ready
Themed Party Generators
Drizly's Party Theme Generator 3000 Helps with Hosting Themed Parties
Home Beverage Carbonators
Drinkmate Helps Consumers Sparkle Up the Holidays with the 'OmniFizz'
Bartender-Quality Martini Cocktails
The Grey Goose Classic Martini Cocktail is Ready to Serve
Juice-Forward Mixology Assortments
Simply Mixology Elevates the At-Home Mocktail Experience
Self-Care Barber Pop-Ups
Glenmorangie's Barber Shop Pop-Up Supports Self-Care Experiences
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Audio-Guided Wine Experiences
Djuce Launches a 25 Minute-Long Audio Wine-Tasting Experiment
DIY Whisky Bottles
Stauning's Customizable Labels Creatively Solve Supply Chain Issues
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
Self-Service Beer Taprooms
This Interactive Taproom Invites Guests to Peruse & Pour Their Own Beer
Curated Digital Alcohol Brochures
'Haus' Augments its Bottles with Curated Recipes and Playlists
Robotic Beverage Machines
FrazyBot is Coming to CES 2024 to Simplify Specialty Drinks at Home
Luxurious 10-Piece Mixology Sets
The Mixology Bartender Kit Helps You to Make Impressive Cocktails
Interactive Digital Menus
Tabmeal Empowers Restaurants to Revolutionize the Way Guests Order
Espresso Martini Flights
Starbucks Reserve Offers Unique Coffee Cocktail Experiences
Champagne-Paired Burger Tours
14 NYC Restaurants are Exploring Burger & Veuve Clicquot Pairings
Branded Ready-to-Pour Cocktails
These Diageo Ready-to-Serve Cocktails Come in Three Options
Bathing-Inspired Pop-Ups Bars
The #DoveDeluxeBar Shares Sensorial Cocktails & Mocktails
Personality-Packed Boba Beverages
Krak Boba's Menu Welcomes Newcomers to the World of Bubble Tea
Collaboration Designer Barware Sets
The Williams Sonoma x Billy Reid Collection is Chic
Non-Alcoholic Discovery Apps
The NA Drink Locator App Maps Alcohol-Free Options
Automated Beverage Dispensing Solutions
Backbar Offers Automated Dispenser for Multiple Beverages
Canned Booze-Free Cocktails
IMPROV is a Non-Alcoholic Beverage Revolutionizing Social Drinking
Comprehensive Cocktail Smoker Kits
Bark & Barware Aims to Elevate the Mixology Experience
Premium Vodka Brand Cocktails
Absolut Cocktails Offer Three Takes on Classic Recipes
Luxury Experiential Event Brands
The Concierge Club Expands to the US Market
Multi-Restaurant Delivery Features
DoorDash Introduces New 'Drinks with DoubleDash' Feature
Concentrated Customizable Drink Mixes
These New Water Enhancers are Arriving Ahead of the Summer
Virtual Oil Tasting Experiences
Corto Lures Consumers in with a Virtual Tasting Experience
Bartender Collaboration Apps
Drinktank is Changing the Way Brands and Bartenders Collaborate
Stock Market-Themed Bars
At The Sauga Bar X-Change, Drink Prices Change Based on Real-Time Demand
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
AI Cocktail Assistants
Thirsty Bot Offers and At-Home Bartender Experience
Bar-Strength Canned Cocktails
Moth's Cocktails Make It Easy to Appreciate Quality Classics
Bar-Quality Canned Martinis
Crystal Head is Sharing Its Own Take on Classic Cocktails
AI-Powered Beverage Dispensers
Pubinno Smart Tap Provides Perfect Quality for Draft Beer Systems
Globally Inspired Cocktail Menus
The Pine Bar's Wanderlust Menu Offers a Journey for the Senses
Ready-to-Pour Bottled Cocktails
These De Kuyper Cocktails Come in Six Delicious Varieties
Simplified Cocktail Mixers
Fever-Tree Helps Consumers Recreate Bar Experiences at Home
Bar-Quality Canned Cocktails
The Wonderland Canned Cocktails from BrewDog Come in Five Flavors
Complimentary Glassware Beer Campaigns
Birra Moretti Offers Collectible Glasses with Every Pack
Premium Non-Alcoholic Cocktails
Mocktail Serves Up the Best Parts of Cocktails Without Alcohol
Digital Experience Gifting
Memory Crate Lets Users Gift Coupons, Experiences, or Acts of Service
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Artfully Glamorous Cocktail Bars
Moët Hennessy Launches a New Cocktail Bar in Paris
At-Home Cocktail Campaigns
Gordon's Many Evenings In Campaign Spotlights At-Home Drinking
Festive Cocktail Concierges
The Cutwater Holiday Concierge Supports Seamless Seasonal Entertaining
Transformative Cocktail Menus
The Metamorphosis Menu Explores Fermentation, Oxidation & More
Accessible Millennial-Targeted Wines
The My Fave Wine Range Includes Three Options
Extra-Large Wine Glasses
Chandelier Dine & Bar is Serving XXL Wine for the Holidays
Personalized Spirit Services
The Oak & Eden Whiskey Customizer Allows for Fine-Tuned Spirits
Pocket Concierge Apps
The Scene Matches Users to Restaurants, Bars, Clubs & Cafes
Co-Creation Bottle Campaigns
H3NSY & John P. Dessereau Design a New Limited-Edition Bottle
Royalty-Earning Mocktails
Frazy Lets Customers Make a Mocktail & Earn Royalties for the Recipe
AI-Recommended Wine Apps
Sippd Debuts an AI-Powered Wine App That Influences Purchasing Decisions
Premium QSR Coffee Products
The A&W Brew Bar Menu Now Features Several New Offerings
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
Overlooked Wine Bottle Experiences
Bocca Di Lupo Introduces 'An a to Z Di Vini Divini'
Elevated In-Flight Menus
Delta Airlines Enhances its Onboard Experiences with Upgraded Menus
Personalized Mixology Apps
Sloshed Creates Cocktail Recipes Based on Ingredients You Have on Hand
Drink Gift Registries
The Drizly Gift Registry Shares the Gift of Great Drinking Experiences
Curated Alcohol-free Wine Lists
Six Ivy Collection Restaurants Offer a Low-to-No Alcohol Wine List
Opulent Traveler Rewards
Bank Of America Rewards Program Adds Experiential Perks for its Customers
Donut Shop Boba Menus
Randy's Donuts Just Added a New Beverage Menu That Includes Boba
Customizable Donut Menus
Desert Donuts' Build-Your-Own-Donut Menu Shares Fresh, Fun Treats
Experiential Workplace Rewards
Bondly Has Over 300 Experiences for Employers to Reward the Team
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic