These August 2018 Interactive marketing trends range from phone-smashing pop-ups to inclusive reading ads. Standouts to note include fashion label /Nyden's crowd-sourced dress designs that are co-created alongside consumers. The brand relies on social media heavily when creating its signature range, and references tools like the Instagram Stories feature to decide on styles that most appeal to its core demographic.
Other August 2018 Interactive marketing innovations to note include Tommy Hilfiger's latest Tommy Jeans Xplore range which is embedded with smart chips that work to reward consumers every time they wear a piece from the line. This is possible thanks to an accompanying mobile app that helps users earn points that can be used to redeem experiences.
Data-driven fragrance dispensers and language-teaching vending machines round off this list and speak to consumers' evolving desire for marketing experiences that cater to their niche interests with personalized elements.
Top 30 Interactive Marketing Trends in August
30
Happiness-Inspiring Activations
Benefit Cosmetics' 'Hello Happy House' Inspires Well-Being and Joy
29
Scenic AR Packaging
Anija's Limited-Edition Packaging Shares New Zealand Scenery in AR
28
Artful Cocktail-Making Experiences
Bombay Sapphire is Encouraging Consumers to "Stir Creativity"
27
Interactive AI Installations
Ford's Large-Scale Installation for the Focus Model Engages Passersby
26
Phone-Smashing Pop-ups
Huawei's Pop-up Let Guests Smash Their Old Devices with an Axe
25
VR Moonwalking Experiences
'A Moon for All Mankind' Places Players in a VR Lunar Space
24
Gamified Clothing Collections
Tommy Jeans Xplore Features Smart Chips That Reward Users Per Wear
23
Best Friend Service Promotions
For Friend Day 2018, foodora Teams Up with inkbox for Some Edgy Fun
22
Pizza-Purchasing Social Lenses
Domino's Shoppable AR Snapchat Lens Lets Users Easily Order Pizzas
21
Biometric Travel Discovery Tools
Seeker by Le Club AccorHotels Offers Next-Gen Travel Suggestions
20
Experiential Dyslexia Ads
This Facial Recognition Ad Intentionally Offers a Challenging Read
19
Empowering In-Store Fashion Shows
Justice's Interactive Back-to-School Campaign Boasts Inclusivity
18
Crowdsourced Dress Designs
/Nyden is Using Instagram Stories to Refine Fashion Design Ideas
17
Refreshing Milk-Based Beverage Pop-Ups
Nesquik Celebrates Its Anniversary with a Pop-Up Shop in LA
16
Swimming Pet Events
Rover.com is Hosting Britain’s First-Ever Dog Swimming Gala
15
Avocado-Centric Exhibits
'Guaclandia' Promises an "Instagrammable Avocado Experience"
14
Sci-Fi Voice Assistant Games
'Westworld: The Maze' is an Immersive Game on Amazon Alexa
13
VR E-Shopping Kiosks
Amazon Set Up Interactive Virtual Reality Kiosks for Amazon Prime Day
12
Language-Teaching Vending Machines
Yakult's Drink Vending Machines Share Common Japanese Phrases
11
Pancake Delivery Services
IHOP is Celebrating 60 Years by Launching a Delivery Service
10
360-Degree Shared VR Experiences
Igloo Vision Brings Viewers Together for Immersive Experiences
9
Talking Beverage Cans
The Orangina 'Wiish Box' Reminds Consumers to Disrupt the Can's Contents
8
Data-Driven Fragrance Dispensers
'Odore' Suggests Scents & Helps Brands Understand Customers
7
Impurity-Combating Facial Services
Caryl Baker Visage Presented Its Hydrafacial Service in Ontario
6
Exclusive In-Home Tequila Tastings
Aguamiel is Celebrating National Tequila Day with a New Program
5
Banana-Themed Taxi Campaigns
The Chiquita 'We Are Bananas' Campaign will Give Londoners Free Rides
4
Custom Bubble Tea Shops
Labothery Empowers Consumers to Take Part in the Creation Process
3
VR Hedge-Trimming Experiences
Lowe's Holoroom Test Drive Lets Users Try Out Power Tools in VR
2
pH-Neutral Food Trucks
Gaviscon's Summer Food Tour Promotes Heartburn Management
1
Kid-Created Autonomous Machines
Volvo and LEGO are Creating Futuristic Construction Machines
Related Ideas
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Personalized Streaming Merch Features
The Spotify Merch Hub Offers Gear According to Interests
AI-Generated Beauty Images
Elizabeth Arden Uses Generative AI to Enhance Archival Images
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
AR Retail Kiosks
BIG Digital and DeepAR Bring Mobile & Desktop Try-Ons to Store Settings
AI-Created Campaign Images
Martini Launches an AI-Powered Alcohol Campaign with a Flavor Focus
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Bag-Modeling AR Mirrors
Coach's Digital Experience Lets Shoppers Digitally Try Its Tabby Bag
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Tech-Infused Analog Radios
Mark Choi Blends Retro Aesthetics and Modern Technology with i Ready O
Interactive AI Jewelry
Perfect Corp. & REZA Offer an Immersive Digital Try-On Experience
AI-Generated Magazine Covers
Glamour Bulgaria's August Issue Has a 100% AI-Generated Photo
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
AI-Powered Tattoo Printers
LG H&H's Imprintu is a Portable Device for Printing on Skin or Clothing
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
AI-Powered Shopping Apps
Shoptrue Curates Personalized Fashion Picks with Artificial Intelligence
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
AI-Powered Fashion Apps
The 'Blend' App Helps Users Find Products That Suit Their Style and Budget
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
AI-Powered Virtual Closets
Stylitics' Products Support Next-Gen Personalized Shopping
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Digital Streetwear Collaborations
The Fabricant x Highsnobiety Dropped During Paris Fashion Week
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
AI-Powered Cultural Trend Tools
Huge's Culture Decoder Uses AI to Understand Cultural Trends
Interactive Scenting Kiosks
Aroma360's ISK is Embedded with Essential Oil Diffusers
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
E-Commerce Beauty Packaging
Aptar Beauty + Home's Redesigned Packaging is "E-Commerce Capable"
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Digital Holiday Dresses
Bershka x DressX Digital Going Out Collection Targets Gen Z Customers
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
AI-Powered Retail Tools
Walmart is Introducing a New Series of AI Tools for Customer Experience
Circular Fashion Pop-Ups
The Coachtopia Pop-Up Brings Luxury Circular Fashion to Gen Z
Y2K Shopping Pop-Ups
Klarna's House of Y2K Explores the Evolution of Shopping Since the 2000s
Popcorn Dispenser Billboards
Streaming Service ITVX Marked Its Launch by Sharing Snacks in the UK
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
AI Shopping Customization Tools
The Zegna X Experience Merges AI Technology & Traditional Retail
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Autumn eCommerce Fashion Pop-Ups
This SHEIN Pop-Up Will Celebrate the Arrival of Fall Fashions
Phygital Fashion Brands
PUNK Challenges Conventions with Digital Assets & Physical Tracksuits
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
AI-Powered Fashion Assistants
Zalando is Launching a Virtual Assistant Powered by ChatGPT
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Product-Tracking Digital Brochures
'Another Tomorrow' Partnered with 'EVRYTHNG' for Transparency
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
AI-Powered Fintech Tools
Square Introduces Ten New Generative AI Features for Content Creation
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
AI Beauty Shopping Apps
Trendio's Video Shopping App Shares Personally Curated Content
Sweat Mark T-Shirts
This Summer Clothing Range Has Printed Designs That Resemble Sweat
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Phygital Fashion Platforms
Macy's and Journee Debut the mstylelab Platform for Users
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
AR Fragrance Campaigns
Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers
Live Commerce Holiday Windows
TalkShopLive's WindowShopping Merges Physical & Digital Experiences
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Influencer-Focused AI Updates
CreatorIQ Utilizes AI To Help Marketers Track Creator Conversations
Eco Tech Accessory Pop-Ups
The CASETiFY Style Lab Highlights the Work of Gen Z Fashion Students
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Custom Men's Footwear Services
Robert August Fuses 21st Century Technology with Craftsmanship
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Digital Product Care Brochures
'Lolita & Zoitza' Partnered with Tapkit on Informative Brochures
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Try-On E-Commerce Solutions
Zero10 Launches the New AI-Enabled Try-On Tools for E-Commerce
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
Dynamic Mobile Fashion Games
Tommy Hilfiger Unveils a New Mobile Fashion Game Called FashionVerse
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
AR Garment Try-Ons
H&M Launches a Virtual Try-On Lens Wearable Through Augmented Reality
AI Clothing Try-Ons
Google's AI Shopping Feature Shows How Apparel Looks on Real Models
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Omnichannel Grocery Technologies
Instacart Launches the New Omnichannel Solutions for Grocers
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
AI-Generated Model Tests
Levi's is Experimenting with AI-Generated Models for E-Commerce Channels
Interactive Digital Menus
Tabmeal Empowers Restaurants to Revolutionize the Way Guests Order
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Immersive Trivia Experiences
The Samsung SmartThings Connected Home Experience is Now Open
Social Media-Like Study Apps
SHARPEN Aims to Be Just as Engaging and Convenient as Social Media
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Designer-Made Art Installations
Valentino Shares the ‘Unboxing’ Installations with Global Stylists
AI-Generated Phone Accessories
PopSockets Launches a New AI Artwork Designer and Giveaway Contest
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Beauty Product Exploration Platforms
The Beautify.Tips Platform is for All Aspects of Beauty
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
Digital Retailer Strategy Updates
This Walmart eCommerce Update Refreshes the Website and App
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Text-Based Shopping Features
Walmart Unveils a New Shopping by Text Feature for Mobile Shoppers
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
AI-Powered Influencer Management
Hypothesis Debuts a New Influencer Marketing Deal with Togglehead
Interconnected Messaging Ecosystems
Whatsapp to Introduce Support for Messages Third-Party Apps
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
AI-Fuelled Mobile Design Apps
Adobe Launches its Express Mobile App for Design On-the-Go
AR-Enabled Google Tools
Google Launches a Slew of New Features for Search, Shopping, and Maps
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
Digital-First Denim Brands
True Religion Will Become a Digital-First Brand with its New Mobile App
Seamless Automotive Shopping Apps
Awin Group of Dealerships Launches Mobile App to Enhance CX
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Reimagined Impressionist Paintings
AT&T Partners with Smartify to Highlight 5G Technology and AR
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Interactive Illustrative Refreshment Pop-Ups
The Volvic A Touch of Colour Pop-Up is in London
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Versatile Marketing Toolkits
Looper Insights Releases a Digital Marketing Insights Tool
Email Engagement Tools
Engage Inbox is a Non-Intrusive Pop-up to Entice Customers
AI Influencer Marketing Tools
eezyCollab Streamlines the Influencer Marketing Process