The Chiquita 'We Are Bananas' marketing campaign has been expanded by the brand to offer Londoners the chance to score a free ride around town.
Set to run from July until mid-August, the campaign consists of iconic central London black cabs being outfitted with wrap-around marketing that transforms them into vibrant vehicles on the road. Passengers who hail one of the cabs down on July 16 with a Chiquita banana in hand will be privy to a free ride in zones 1 and 2 of London.
The Chiquita 'We Are Bananas' marketing campaign will help to create a memorable experience for consumers in the iconic city this summer and is sure to be a hit for lucky passengers who receive a free lift.
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