With many of the August 2015 luxury ideas, opulence takes an unexpected turn. This includes a lot of unusual collaborations from Rihanna and Stance Socks, the Ritz-Carlton in Hong Kong and Ferrari, as well as a number of renowned celebrity siblings and Balmain.
Consumers are treated to VIP experiences with services like iPic's members-only theaters, the Peninsula hotel supplying Dr. Dre headphones to guests on a silver platter and Le Tricycle's gourmet veggie dog deliveries by bike.
More luxurious updates to food and drinks include the humble Twinkie being turned into a treat worthy of royalty with a black caviar coating. In the same way, McDonald's set up an upscale pop-up restaurant temporarily in Tokyo to transform its fast food menu to high-end offerings. Since these common items are being given luxurious makeovers, luxuries like wine and champagne are being taken to the next level with Armand de Brignac's Blanc de Noirs and the novel blue-hued Gik wine.
Top 70 Luxury Ideas in August
69
Exclusive Museum-Inspired Eateries
This Istanbul Restaurant is a Stunning and Moody Affair
68
Tech-Savvy Luxury Trucks
The Ford F-150 Limited Features LED Headlights and a 360-Degree Camera
67
Floor-Stored Dining Rooms
This Tiny House Stores The Dining Table in the Floor and Bed in the Roof
66
Opulent Private Islands
These New Private Islands are Part of 'The World' Development in Dubai
65
Barcelona-Inspired Swimwear
The William Tempest Swimsuit Line has One Bikini & One Pair of Trunks
64
Luxury Dive Watches
The CLERC Hydroscaph GMT Power-Reserve is a Peerless Exploration Machine
63
Wine Party Tour Buses
This Sparkling Wine Party Bus is an Upcycled 1968 London Routemaster
62
High-Tech Musical Beds
These Futuristic Beds Provide a Cozy Space to Watch Movies & Jam Out
61
Sultry Sibling Campaigns
The New Balmain Line Editorials Feature Modeling Sibling Spreads
60
Hoop-Styled Faucets
This Hands-Free Tap System Provides Automatic Soap and Rinsing Features
59
Theatrical Skincare Boutiques
The New Aesop Berlin Boutique Was Designed by Snohetta
58
No-Wall Spa Resorts
The Interior Design for 'Pure Spa' Uses Plants and Foliage Instead of Walls
57
Sky-High Lounges
The Sunset Lounge is Located on the Highest Floor of the World's Tallest Hotel
56
Glamorized Junk Food Editorials
These Photographs Combine Beautiful Nail Art with Greasy Junk Food
55
Familial Fashion Ads
Dolce and Gabbana Paints a Picture of a Stylish Fashion Family
54
Gourmet Airplane Menus
The New Qatar Airways Menu is Revamped for Business Class Flyers
53
Architecture Tool Bags
This Shape-Shifting Bag is Made to Carry Various Sized Drawings and Tools
52
Beauty Brand Lifestyle Pop-Ups
The Cabin West Pop-Up Includes a Hair Salon and Curated Bookshop
51
Charming Urban Accommodations
The Grand Pigalle Hotel Brings Stylish Lodgings to the Neighborhood
50
Couture Cartoon Fragrances
This Limited-Edition Lavin Fragrance Has a Quirky Feminine Cartoon Face
49
Luxury Members-Only Cinemas
iPic Theaters is a Chain of Upscale, Membership-Based Cinemas
48
Sleek Gilded Swimwear
These Vilebrequin Swim Trunks are Threaded with 24 Carat Gold
47
Spa Resort Fashions
This Fashion Line Fuses Pure White Attire with Delicate Floral Embroidering
46
Gourmet Movie Theater Menus
The EuropaCorp First Class Cinema Serves Caviar and Champagne
45
Heartbeat-Monitoring Cars
The Lexus RC F's Exterior Paint Reflects the Heartbeat of Its Driver
44
Contemporary Plastic Tea Houses
This Members-Only Tea House is Made of Plastic Blocks
43
Upscale Fast Food Pop-ups
McDonald’s is Set to Launch an Exclusive Pop-up Restaurant in Japan
42
Luxury Planter Accessories
The Louis Vuitton Totem Floral by Damien Langlois-Meurinne is Chic
41
Celebratory Accessory Collections
Pininfarina Celebrates its 85th Anniversary with the Icon 85
40
Digitally Connected Champagne Bottles
This High-Tech Champagne Can Trigger Audio & Visual Effects
39
Pinot Noir Champagne
Armand de Brignac Recently Launched Its Most Expensive Champagne
38
Vehicle Champagne Cellars
This James Bond-Inspired Champagne Cellar Offers Dom Pérignon
37
Workshop-Inspired Boutiques
Vase De Delft’s Jewelry Shop Channels an Antique Dealer's Workroom
36
Modern Rainforest Salons
'Cuts & Color' Features Earthy Tones and High-Tech Salon Products
35
Supercar-Inspired Sunglasses
These Race-Ready Ferrari Oakley Sunglasses Combine Auto and Fashion
34
Air-Purifying Cabins
Lufthansa's A380 First Class Cabins Include Humidifiers for Fresher Air
33
Bulletproof Car Seats
Dartz Created a Gold-Plated Bulletproof Car Seat for Traveling with Kids
32
Exotic Unisex Fragrances
This Tropical Fragrance From Tom Ford is Designed for Men and Women
31
Floor-to-Ceiling Theater Screens
Cinemark’s 50,000 NextGen Theater Will Host a Huge XD Auditorium
30
Distillery-Inspired Skincare Shops
The Aesop Nottingham Shop Was Designed by Paris Studio Ciguë
29
Pink Gilded Smartphones
This Rose Gold iPhone 6 Plus is Features 24 Carats of Utter Luxury
28
Custom Couture Cakes
The 'Eat Me Maybe' Cake Service Offers Luxury Designer Desserts
27
Hotdog-Delivering Bikes
These Food Bicycles Bring Gourmet Veggie Dogs to the Streets of Paris
26
Boutique Automotive Shops
Cadillac Plans to Open 700 Dedicated Small Auto Shops
25
Exotic Egg Menus
This Eatery Offers Massive Fried Ostrich Eggs Instead of 24 Regular Eggs
24
Luxurious Crystallized Motorcycles
This Indian Chief Classic is Covered in Swarovski Crystals
23
Crystal Vodka Bottles
Kors Vodka Created a Bank-Breaking Set of Crystal and Gold Bottles
22
Exclusive Historic Whiskeys
Tullibardine's Oldest Single Malt Whiskey is Valued at Over 30k
21
Mini-Crate Wine Packages
These Beautiful Vintage Wines are Protected with Paper & Wooden Crates
20
Eerie Starlet Socks
The 'Murder Rih Wrote' Socks by Rihanna Features a Horror Film Theme
19
Rotating Oil Diffusers
iAN Yen and Design YxR's Diffuser Design Blends Technology and Physics
18
Baseball-Inspired Headphones
These MLB Beats By Dr. Dre are Decorated in Five Team-Specific Styles
17
Lifestyle Accessory Stores
The Galleria of Jewelry Opens a Specialty Le Vian by Jared Shop
16
Racecar-Inspired Eyewear
These Warby Parker Sunglasses are Designed to Mimic a Racetrack’s Loops
15
Luxurious Metallic Scooters
This Golden Electric Scooter Takes Eco-Commuting to Lavish Extremes
14
Luxury Car-Inspired Eateries
'Restaurant 356' Allows Guests a View of the Porsche Driving Track
13
Caviar-Covered Snacks
This Odd Twinkie Combines Pricey Ingredients with a Classic Snack Cake
12
Complimentary Hotel Headphones
This Hotel Provides Guests with Beats by Dr. Dre Headphones
11
Automotive Tea Menus
This Tea Menu Combines Luxe Afternoon Tea with Ferrari Racing Themes
10
Luxurious Donut Concoctions
New York City-Based Bar Do or Dine Sells an Unusual Foie Gras Dish
9
Peel-Open Shoes
The Nike FLYEASE Shoe Peels Open with a Cutting Edge Wrap-Around Zipper System
8
Cavernous Accessory Outlets
China's Gemania Incites Visitors to Explore to Uncover Hidden Gems
7
Spaceship Music Boxes
This Star Wars Battleship Sound System Projects Whimsical Soothing Tunes
6
Gilded Coconut Water Labels
This Coconut Water Features Gilded Lace on Black & White Bottles
5
Circular Jewelry Departments
Le Bon Marche's Bridal Jewelry Section Adopts a Shop-in-Shop Format
4
Rain Forest Fragrances
This Female Fragrance Called Gucci Bamboo is Infused with Wood & Floral
3
Blue-Hued Wine
This Spanish Blue Wine is Best Served Cold Due to Its Sweet Aromatic Flavors
2
Sultry Celebrity Ruby Ads
This Video Features Mila Kunis Dripping in Gemfields Rubies
1
Glamorous Gilded Airplanes
The Goldgenie 'Aviators Dream' Model Airplane is Made of 24 Carat Gold
Related Ideas
High Fashion Clog Collabs
Crocs x Jean Paul Gaultier Meld Comfort With Couture in New August Drop
Luxury Whisky Boutiques
The Macallan Opens a West Coast Flagship at LAX
Illusionary Ice-Hotel Beauty Pop-Ups
Lancôme Hosted an Exclusive Rose Ice-Hotel Activation
Luxe Designer Beauty Activations
YSL Launched an Entertainment-Themed Light Club 2.0 Concept
Hospitality-Inspired Apparel
Brach x Lacoste Serve Resortcore with Limited Edition Sweatshirts
Exclusive Whisky Experiences
Glenfiddich Launches the 'Spot the Stag' Marketing Initiative
Luxury Retail Expansions
Chanel Expands Its Presence at the Yorkdale Shopping Center in Toronto
Luxury Beauty Brand Launches
La Beauté Louis Vuitton Unveils a New Era of Luxury Beauty
Valentine's Day-Themed Luxury Fashion
The Balenciaga 2025 Valentine’s Day Capsule is Chic & Edgy
Luxurious Holiday Experiences
St. Regis Toronto Debuts Seasonal Programming Across Multiple Venues
Luxury Menswear Apparel Pop-Ups
Louis Vuitton's Soho Pop-Up Showcases the Fall/Winter 2025 Vision
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Festive Toronto Cognac Experiences
The Hazelton Hotel Presents a Bespoke LOUIS XIII Winter Pop-Up
Star-Backed Alcohol Campaigns
This Dom Pérignon Campaign Unites Creators in an Artistic Tribute
Comprehensive Ultra-Luxurious Bridal Lines
Christian Louboutin Boasts the 2026 Bridal Capsule
Theatrical Cocktail Experiences
The Theatre by ZLB23 Unfolds at a Seven-Seat Bar
Luxury Hotel Fashion Capsules
The Ritz-Carlton and Late Checkout Unveiled Chapter Two
Exclusive Film Festival Experiences
Shangri-La Toronto x TIFF Celebrate 50 Years
Luxury Fashion-Inspired Hospitality Initiatives
Burberry and the Standard Ibiza Hotel Partner
Immersive Luxury Cosmetics Pop-Ups
Louis Vuitton Spotlights La Beauté Louis Vuitton
DIY-Style Vacation Offerings
Marriott Bonvoy Lets Canadian Travelers Curate Their Escapes
Decadent Pink-Themed Desserts
Paris Baguette Introduced its 2026 Valentine's Day Lineup
Collaborative Cosmo Experiences
Absolut x Paris Hilton Present the 'Absolut House of Cosmo'
Glamorous Tennis-Inspired Stays
Lotte New York Palace Presents the 'Game, Set, Sparkle' Package
Luxe NYC Rooftop Bars
HB Rooftop Features an Inventive Cocktail Menu and Skyline Views
Luxury Motorsport Collaborations
Louis Vuitton and Formula 1 Announce Their 10-Year Partnership
Ultra-Luxurious Resort Campaigns
The Chanel Resort 2026 Ad Campaign is Laidback and Sophisticated
Curated Film Festival Experiences
The St. Regis Toronto Offers TIFF-Inspired Food & Beverage Menus
Nostalgic Luxury Pop-Ups
Celine's Zhangyuan Pop-Up Brings French Riviera Magic to Shanghai
Distinctive Luxury Retail Spaces
The Jacquemus Boutique in West Hollywood is Thoughtful and Chic
Festival-Ready Celebrity DJ Activations
Absolut Vodka Welcomes Paris Hilton at the House of Cosmo
Opulent Automotive Picnic Accessories
The Bentley Home Hyde Picnic Collection is Luxurious
Large-Scale Nail Polish Experiences
OPI Celebrated its 45th Anniversary with an Immersive Event
Speakeasy-Inspired Airport Pop-Ups
A Johnnie Walker Black Ruby Pop-Up Launched in Paris
Multisensory Gourmand Pop-Ups
Lush's Café Gourmand Pop-Up Immerses Visitors in Cozy Scents
Festival Fashion Denim Pop-Ups
A New Levi’s® Pop-Up Will Bring Festival Style to Old Montreal
One-Night-Only Dining Events
The Saratoga Supper Club Turned a Convenience Store into a Speakeasy
Luxury Exhibition Concepts
Louis Vuitton Unveils 'The Louis' Vessel Concept in Shanghai
Luxurious Springtime Experiences
Shangri-La Toronto Celebrates the Season of Spring in Refinement
Annual Summer Pop-Ups
Dior’s Lucky Collection Enters Harrods with Starry Retail Experience
Rooftop Pool Pop-Ups
Hôtel Swexan X Missoni Partner for a Luxurious Rooftop Experience in Dallas
Elegant Sport Heritage Experiences
The Plaza x Lacoste Present the 'Tennis-Inspired Afternoon Tea'
High-End Holiday Makeup Capsules
The Chanel Holiday 2025 Makeup Line Explores the Flamboyant Sky
NYC Wine Windows
Buchette del Vino NYX Brings a Florentine-Style Wine Window to Times Square
Exclusive Poolside Pop-Ups
EDITION and El Silencio Team Up for the 'Summer EDITION'
Luxe Soccer-Inspired Stays
Four Seasons Toronto Unveiled Experiences for FIFA 2026
Art Exhibition Installations
Louis Vuitton Has Opened a Jean-Michel Othoniel Exhibition in Beijing
Festive Champagne Pop-Ups
Moët & Chandon Opened a Limited Edition Holiday Boutique in Montreal
Richly Scented Fragrances
The Réservation Fragrances Bring the Spirit of Travel to Scent
Luxe Classic Candle Updates
Diptyque Classic Candle Introduces Five New Scents and Redesign
Wellness Hospitality Series
The 'Luxury Wellbeing Series 2025' will Span Across Asian Cities
Australian French Oak Wines
Penfolds and NIGO Release a Collaborative Wine as a Final Send-off
Nourishing Mind-Body Menus
evian, Daniel Boulud & Frances Tiafoe Made a Limited-Time Menu
Festive Cognac Pop-Ups
LOUIS XIII Transforms the Peninsula Hotel with a Winter Pop-Up
Summer Pop-Up Spas
Sisley Paris Brings Botanical Facials and Luxury Skincare to Montauk Yacht Club
Curated Holiday Experiences
The St. Regis Toronto Introduces 'The House of Celebration'
Destination-Driven Travel Pieces
The Ritz-Carlton x Kilometre Paris Reimagines Iconic Places
Holiday Cocktail Experiences
Empress 1908 Gin & Independent Collection Hotels & Resorts Partner
Adventurious Luxury Furniture Campaigns
Louis Vuitton's 2025 Travel Campaign is Visually Appealing
Relaxed Luxury Fashion Collections
The Louis Vuitton Summer Odyssey Collection is Chic
Luxury Wellness Spa Openings
The Guerlain Wellness Spa Opens at Waldorf Astoria, New York
Branded Summer Lunches
MESHKI Debuts Its Viva Resort ’25 Collection with a Soirée in St. Tropez
Luxe Parisian-Inspired Pop-Ups
The Longchamp x Constantin Riant Pop-Up is Uniquely Parisian
Theatrically Informed Indoor Fashion
The Louis Vuitton Spring 2026 RTW Collection is Chic
Luxury Travel-Ready Summer Programming
Four Seasons Hotels and Resorts Debuts New Offerings
Perfume-Inspired Wine Bottles
Chloe Wine Collection's Limited-Edition Packaging Emphasizes Aroma
Personalized Non-Alcoholic Beverages
Le Fizz by Ghia is Available in Limited-Edition Packaging
Disco-Glamour Beauty Collections
Studio 54 Inspired Valentino Beauty's Rendez-Vous Ivory Range
Hyperlocal Cocktail Drinks
The Ritz-Carlton San Francisco Boasts a Neighborhood Cocktail Menu
Ultra Luxury Hotel Packages
Michael Kors x Montauk Yacht Club Launch The Jet Set Hotel Package
Expansive Car Dining Escapades
The ‘Cadillac of Reservations’ Adds Restaurants Across the U.S.
Luxury Designer Travel Guides
Louis Vuitton Introduced a New Format for its City Guide Resorts
Contemporary Korean Dining Menus
Jungsik Features an Indulgent and Luxurious Concept
Italian Sunday Dinner Experiences
Ruffino Invited Millennials to Slow Down with 'Friends Only'
Ultra-Opulent Jewelry Boutiques
The Luxury Jewelry Brand Bulgari Shop Opens on Rodeo Drive
Luxe Holiday-Themed Campaigns
Château D’Ivoire is a "Premier Fine Jewelry & Timepiece Destination"
Luxuriously Immersive Vineyard Extensions
Château Galoupet Opens a New Public-Facing Space
Design-Forward Champagne Packaging
Simon Porte Jacquemus Collaborates with Veuve Clicquot
Film Festival-Centric Hospitality Programs
The Ritz-Carlton, Toronto is Going All Out for TIFF
High-Society-Inspired Holiday Initiatives
Bergdorf Goodman Debuts 'The Bergdorf Soirée'
Luxury Pop-Up Streetwear
BAPE Stages a Wynn Palace Macau Pop-Up for Exclusive Release
Vintage Luxury Dining
Limousine Restaurant by Ivy Studio Captures the Glamour of the Classic Car
Ultra-Luxury Private Resorts
The Bvlgari Resort & Mansions in Abu Dhabi is Set to Open in 2030
Holiday-Themed Hospitality Experiences
Four Seasons Hotels and Resorts Announces Its Holiday Plans
Branded Cross-Country Tasting Tours
Francis Ford Coppola Winery Presents 'Perfect Your Pizza'
Bespoke Automotive Concierge Programs
Pagani Residences Partners with Prestige Imports
Conceptual Fine Dining Experiences
Levi Lu Taps the Japanese Aesthetic Principle of Mono No Aware
Holiday Lifestyle Capsules
As Ever Holiday Collection by Meghan Markle Offers Cozy Essentials
Entertainment-Integrated Luxe Vans
Mercedes-Benz Introduces the Vision V with a Spacious Cabin
Trendy Private Label Launches
Kroger Unveils a Variety of Elevated Options for its Private Label
Kosher Dining-Focused Luxe Restaurants
Chagall Commenced Operations in Windsor Arms Hotel
Vodka LGBTQIA+ Initiatives
Absolut x Paris Hilton Celebrate Pride at the OUTLOUD Music Festival
Luxurious Whisky-Centered Events
St. Regis Toronto’s LOUIX LOUIS Runs the Macallan Tasting Flight
Film-Inspired Hotel Offerings
Shangri-La Toronto Indulges Guests with the Eat, Play, Love Campaign
High-Profile Experiential Luxury Initiatives
Moët Hennessy is Formula 1 Global Luxury Partner
Stylish Airport Lounges
Virgin Atlantic Introduces 'The Clubhouse' for a Multisensory Experience
Exclusive Culinary Events
Glenfiddich and Hawthorn Dining Room Ran a Luxurious Seven-Course Dinner
Immersive Summer-Ready Events
Trius Winery is Hosting a Special Event — Party in the Vineyard
Hospitality Drink Experiences
The West Hollywood Edition Serves Design-Inspired Cocktails
Thanksgiving-Focused Luxury Dining Menus
The St. Regis Toronto Embraces the Thanksgiving Holiday
Color-Changing Wine Labels
Aldi's Specially Selected Rouge Clair Has a Thermochromic Indicator
Luxury Caviar Cart Experiences
IKRAA CAVIAR Has Introduced a Luxury Caviar Cart Experience
Cuisine-Focused Luxury Travel Experiences
Four Seasons Yachts Boasts 11 Restaurants & Bars
Transformative Luxury Voyage Campaigns
The Ritz-Carlton Yacht Collection Debuts Unlike the Rest
Haute Hotel-Branded Travel Experiences
The Latest Four Seasons Private Jet Experience is Luxe
Philanthropic High-Value Charity Auctions
Rare Champagne Delivered a Substantial Lot for Auction
Curated Brunch-Ready Wine Boxes
Avaline Debuted the Refreshing Brunch Better Set
Online Luxury Lifestyle Shops
Quince Gourmet Food & Wines is Launching in Time for the Holidays
In-Air Wine Tastings
The Magellan Jets Journeys Program Reflects Private Clients' Passions
Exclusive High-Profile Party Lounges
GBK Brand Bar Hostes Its Exclusive Pre-Grammy Luxury Lounge
Immersive Fathers Day Dinners
Enigma Yorkville Will Host a Father's Day Flight Night
Private Parisian Residences
HIGHSTAY Reimagines Hospitality to Create an Intimate Experience
Luxe Valentine's Day Offers
LOUIX LOUIS & St. Regis Hotel Toronto Provide Curated Moments
Bespoke Hotel Restaurants
The Four Seasons Achieves Global Acclaim for its Dining Concepts
Star-Studded Chef Dining Experiences
Atlas Ocean Voyages Invites High Profile Chefs on Its Cruise
Birthday Celebration-Focused Champagne Lines
The Moët & Chandon Pharrell Williams Line is Limited
Easy-To-Drink Champagnes
Veuve Clicquot Unveils a Sweet, Summery RICH and RICH Rosé Cuvées
Food-Inspired Cocktail Concept Menus
The Salmon Guru Eat Your Cocktail Menu Rethinks Cocktails
Intimate Omakase Pop-Ups
Sushi By Boū Joins Mary Lou’s for an Exclusive Summer Omakase Experience
Elegant Steakhouse Interior
La Tête D’or Restaurant Design by David Rockwell Fuses Cultural Styles
Soda-Inspired Chocolates
Raaka Crafted Cherry Chocolate Cola & Raspberry Lime Rickey Chocolates
Charming Wine Tastings
Vinebox’s February Wine Tasting Experience Inspires Connection & Curiosity
High-Profile Champagne Campaigns
The Piper-Heidsieck Champagne House Continues to Make Appearances
Immersive Global Wine Experiences
Laithwaites Wine Has Launched Its Summer Passport Series
Frozen Wine Desserts
Rosé Popsicles Bring Royal Summer Sipping into Frozen Treats
Butcher-Honoring Burgers
Côte Brasserie Bourguignon Burger & Bubbles Marks National Butcher's Week
Vintage-Inspired Cocktail Menus
La Petite Maison's Déjà Vu Cocktail Menu Revives Decades Past
Historic Culinary Events
CB Dinner Series Hosts an Extraordinary Six-Night Showcase
Royalty-Themed Tea Experiences
Vintry & Mercer Host a 'Crown Afternoon Tea'
Decadent Easter Experiences
The St. Regis Toronto Debuts the Easter Royal Brunch
Luxury Champagne Partnerships
Perrier-Jouët is the Official Champagne of the Metropolitan Opera
France-Themed Wine Tastings
Vinebox's Tour de France Box of the Month Explores Six French Wines
Cultural Japa Pavilions
Japa Valley Tokyo Reimagines Napa Luxury Through Art and Sake
Asia-Influenced Western Dishes
Bombastic Supper Club Unveils its Winter Delights with a New Menu
Tiered Pricing Chocolate Gifts
The Vosges Haut-Chocolat Holiday Treat Collection is Expansive
Global Wine Tasting Kits
Vinebox's January Tasting Experience Features Wine from Around the World
Pop-Up Test Kitchens
Apothic's Your Signature Taste Helps Home Cooks Refine Signature Recipes
Refreshed Cocktail Menu Variants
Be At One Introduced a Trial-Tested Menu Update
Ginza Glossy Lounges
I in Creates VIP Lounge in Ginza That Reflects Contemporary Japanese Elegance
Luxury Whisky Retail Boutiques
The Macallan Boutique Opens Doors at Harrods This Summer