For marketers hoping to gain ground over their competitors, it often comes down to consumer engagement, and augmented reality marketing campaigns are one of the best ways to achieve it. Augmented reality provides an interactive experience like no other, letting the consumer become completely immersed in a digital experience and subsequently encouraging positive brand association.
Many brands, from small businesses to global corporations, are trying out augmented reality marketing initiatives as a way to supplement more traditional marketing methods. Brands like Nike, Cadbury and Volkswagen have all embarked on engaging, interactive AR campaigns that not only capture attention but also keep customers engaged.
As the world becomes increasingly digital-focused, having augmented reality as part of a marketing initiative will become more of a necessity than a supplementary option. Take a look through this collection of augmented reality marketing tactics to get an idea of how this special technology is redefining today's marketing landscape.
50 Augmented Reality Marketing Ideas
50
Violent Interactive Billboards
An Augmented Reality Billboard for Raising Awareness
49
Augmented Reality Changerooms
TOPSHOP Kinect Allows the Users to Try Clothes On Sans Change Rooms
48
Augmented Reality Television Apps
The Metamirror Takes TV to the Next Level
47
Strippable Catalogs
Moosejaw X-Ray App Lets You See What's Really Under the Model's Cl
46
Augmented Reality Sneakers
Adidas Originals AR Game Pack Kicks Have AR Codes on the Tongue
45
Augmented Reality iPhone Weapons
You Will Have a Blast With this Trigger-Happy App Gun
44
Augmented Reality Retailers
Airwalk Invisible Store can Only be Seen Through Smartphones
43
Augmented Reality Jewelry Counters
Virtually Try On the Tacori 18k925 Collection
42
Virtual Makeup Mirrors
Shiseido Makeup Mirror Lets You Try on Cosmetics With Augmented Reality
41
Animated Coffee Apps
The Starbucks Cup Magic App Brings Your Holiday Mocha to Life
40
Interactive Fitting Rooms
Try on Any Pair of Shoes with the Converse Sampler iPhone App
39
Brew Finder Apps
The Stella Artois 'Le Bar Guide' App Leads You to Your Favorite Beer
38
Time-Traveling Tourism
iTacitus' Augmented Reality Turns Phones Into Time Machines
37
Crowdsourced Candy Bar Flavors
Kit Kat 'Choose a Chunky Champion' Asks You to Pick a Favorite
36
Interactive Selfvertising
The JWT Augmented Reality Business Card Enhances Client Experience
35
Augmented Reality Books
Dorling Kindersley Launches Kid's Publications with High-Tech Features
34
Augmented Reality Crystallization
Swarovski ‘Let It Sparkle' Campaign Hits Rodeo Drive
33
Real-Life Board Games
Foursquaropoly Aims to Unleash 'Monopoly' on Your Life
32
Monster Busting Phone Apps
The Vodafone Buffer Busters Turns Your City into a Video Game
31
Augmented Reality Driving Apps
The Volkswagen Norway App Guides You Your Way
30
Interior Organization Apps
The Easy Feng Shui iPhone App Brings Order to Your Temple
29
Augmented Reality Auto Showrooms
Volkswagen Singapore Promotes Cars With Interactive Newspaper App
28
Augmented Reality Carvertisements
The 2011 Scion tC Game is as Real as it Gets
27
Augmented Reality Alien Apps
AR Invaders Lets You Defend Your Town From an Alien Invasion
26
Hidden Story Apps
Tagwhat App Unveils the Concealed Narrative Everywhere You Go
25
Augmented Reality Coupon Apps
Valpak Deals App Finds Nearby Discounts With Location Finder
24
Webcam-Ready Valentines
Hallmark Introduces Augmented Reality Greeting Cards
23
Augmented Reality Scavenger Hunts
REI 'Find Out NYC' App Rewards Prizes for Customer Interaction
22
Virtual Interior Design
The iPhone Snapshop App Lets You Try Before You Buy
21
Augmented Reality Clothing
AR-Tees Let You Watch TV on Your Shirt
20
Augmented Jewelry Applications
The De Beers 'My Forevermark Fitting' is a Digital Diamond Trial
19
Augmented Helipads
Doritos Creates Humongous Augmented Reality Pad
18
Augmented Reality Product Promos
GE Lighting Uses Emerging Tech to Spotlight Portfolio
17
Augmented Reality Driving Apps
The Imaginyze App Helps You Drive Safer
16
Animated Energy Drinks
Lucozade Energy Uses Augmented Reality & UK's Top Musicians on New Campaign
15
Augmented Reality Holiday Apps
Zappar Magical Advent Calendar Has Animation Instead of Treats
14
Augmented Reality GPS Apps
Wikitude Drive Displays Live Video of where you're Going
13
Candy Packaging Games
Cadbury 'Quaksmack' is a Deliciously Fun Augmented Reality Game
12
Poster Food Orders
Domino's Pizza Ordering App Lets People Get Pies From Their Phones
11
Customized Candy Messages
Lacta App Lets You Personalize Chocolate Bars With Augmented Reality
10
Augmented Reality Watch Apps
The Nuevo Watches App Lets You Try it Before You Buy It
9
Heads-Up Holograms
True3D, a Virtual Interface System, Wins Munich's Top Navigation Prize
8
Pop Icon-Appearing Apps
The GoldRun App Lets You Take Pictures with Virtual Smurfs
7
Augmented Reality Easter Apps
The Junaio AR Browser for iPhone Reveals Mysterious Sightings
6
Augmented Reality Swimsuits
The ImediaC Swimsuit App Lets You Try Before You Buy
5
Augmented Reality Business Cards
James Alliban's Tech-Savvy Self-Promotion is Awesome
4
Visceral Online Runways
The World's First Augmented Reality Fashion Show Debuts On the Internet
3
Global Augmented Reality Art
The Sander Veenhof ‘Biggar' Reaches All Nations Simulaten
2
Pub-Finding Apps
Bulmers Cider Augmented Reality iPhone App Locates Your Next Brew
1
Augmented Reality Food Apps
Tag Candy Lets Users Taste Fireworks and Airplanes
Related Ideas
Developer-Targeted AR Eyewear
The XREAL Light AR Glasses Connect to the User's Smartphone
AR Beverage Launches
Monster Energy Revealed Fantasy Ruby Red in Augmented Reality
Conference Call AR Lenses
Microsoft Team Integrates Snapchat AR Lenses to its Video Chat Feature
AI-Generated Beauty Images
Elizabeth Arden Uses Generative AI to Enhance Archival Images
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Discreetly Connected AR Sunglasses
Everysight Maverick AR Glasses Have a Sony microOLED Display
AR Museum Eyewear Headsets
The 'MetMate' AR Glasses Concept Elevates Museum Goer Experiences
3D Designer Headset Concepts
The A. EYE AR Glasses by Ho Hyun Rim Help Creative Professionals
AI Product Image Generators
Google Product Studio Uses Generative AI to Create Product Images
AI-Created Campaign Images
Martini Launches an AI-Powered Alcohol Campaign with a Flavor Focus
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Hybrid Experience VR Glasses
The 'Blend' XR Glasses Concept by Mingwan Bae is Interactive
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Bag-Modeling AR Mirrors
Coach's Digital Experience Lets Shoppers Digitally Try Its Tabby Bag
Interactive AI Jewelry
Perfect Corp. & REZA Offer an Immersive Digital Try-On Experience
Augmented Reality Travel Murals
Tripadvisor's City Murals Entice People to Sunny San Diego
Digital Footwear Experiences
Reebok Impact is a Next-Gen Shoe Experience with AI and Wearables
Immersive AR Automotive HUDs
The HARMAN Ready Vision Augmented Reality HUD was Debuted at CES 2023
Vacuum-Tracking AR Apps
This App Detects Areas Of the Floor That Were Missed During Vacuuming
AI-Enabled Smart Glasses Demonstrations
Vuzix® Will Lead Interactive Demonstrations at CES 2024
Augmented Reality Cleaning Innovation
AR Check Offers Automated Cleaning with AR
AI-Powered Shopping Tools
Google AI Now Allows Shoppers to Browse AI Product Recommendations
Screen-Projecting AR Glasses
These Glasses Generate Virtual Displays In Front Of Your Eyes
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Classroom-Ready AR Eyewear
The Adventure Whale AR Glasses by SHS Shih are Child-Focused
AR Fragrance Mirrors
Mugler's Augmented Reality Mirrors Convey the Essence of Scent
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Touch-Reactive VR Experiences
Presence In Bed by Annabelle Schneider Blurs Phygital Worlds
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
NFC-Enabled Face Stickers
Shu Uemura's Limited-Edition Stickers Create Digital Content
Developer-Targeted AR Glasses
The XREAL Air 2 Ultra Creates Next-Gen Mixed-Reality Experiences
Augmented Reality Stores
Zero10 is Debuting Its AR Store Prototype at Viva Technology in Paris
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Metaverse Development Brands
Best Web3 Development Creates Comprehensive Metaverse Solutions
AR-Revived Premium Art Projects
Musée de Louvre and Snapchat Presents the Egypt Augmented Project
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
AR-Enhanced Design Processes
Puma Improves Its Manufacturing Practices with ARsenal by CGTrader
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
AR Sampling Advertisements
The #TakeATaste Campaign Shares Free Coca-Cola Zero Sugar Bottles
Lightweight Smart AR Glasses
Nubia Released its Smart AR Glasses Called Neovision Glass
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
AI Fashion Photography
Adstronaut AI Creates Stunning eCommerce Images for Fashion Brands
AI-Powered Retail Tools
Walmart is Introducing a New Series of AI Tools for Customer Experience
Advanced AR Eyewear Platforms
The Qualcomm Snapdragon AR2 Platform is Compact Yet Capable
AI-Enhanced QR Codes
Mary Srl Has Introduced a Groundbreaking Update to Its QR Code Barcode App
AR Music Concerts
The Rolling Stones Bitmoji Show Lens Promotes a New Album
Sculptural AR Installations
Revolut's Platinum Portal Shares the Benefits of a Luxury Card
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Augmented Outerwear Mirrors
Ugg's Flagship Highlights Cold Weather Apparel with a Zero10 Mirror
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Adventure-Ready AR Wines
Bandit Wines' Packs Invite Adults to Virtually Explore National Parks
Spatial OS AR Headsets
The Apple Vision Pro Headset Runs the visionOS Operating System
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
AR Piano Previews
Roland AR Helps Shoppers Find the Right Piano with Augmented Reality
Augmented Reality Projection Laptops
Sightful Presents Spacetop, a Screenless Projecting Laptop
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Gamified Eyecare Campaigns
LensCrafters Debuts Blinky's Eye Odyssey with Adventure & Eye Care
Color-Blasting AR Games
Samsung's Can You Beat the Box is an Exclusive Digital Game
Bespoke AI-Powered Art
Coke Asks Consumers to Create AI-Generated Art with its New AI Platform
Sleek AR Lifestyle Headsets
OPPO's Air Glass 3 Improves Experiences Using AI Technology
AR Fragrance Campaigns
Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers
AR-Powered Cereal Games
General Mills Releases a New Digital Monster Game for Consumers
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
AR Selfie Booths
BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
Record-Breaking AR Mirrors
Maybelline New York & FFFACE.ME Debuted a Large Interactive Experience
AR-Powered Furniture Lenses
Google Search Now Supports AR-Based Ikea Furniture Try Outs
Cyclist-Targeted AR Eyewear
LAWK ONE AR Glasses are Connected with 99.9% UV-Blocking Lenses
Cost-Effective AI Marketers
AI Marketer Elsa Can Craft Strategies, Curate Emails, and More
Democratic Digital Artwork Apps
The 'ArtzMe' App Makes Art Accessible to Everyone
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Immersive EdTech Platforms
Discovery Education's Sandbox AR Platform Surpassed 1 Million Downloads
2D-to-3D Jewelry Try-Ons
Perfect Corp.'s Newest Virtual Try-On Technology Empowers Jewelry Brands
Try-On E-Commerce Solutions
Zero10 Launches the New AI-Enabled Try-On Tools for E-Commerce
AR Infrastructure Lenses
This Augmented Reality Lens Reveals Innovation Everywhere in NYC
AR Vehicle Displays
The Kia EV6 Features a Smart Augmented Reality Winshield for Navigation
AR Coronation Crowns
Sky News' Augmented Reality Experience Replicates the British Crown Jewels
Organizational AI Features
Airtable AI Offers a Transformative Approach to Everyday Work
AR Garment Try-Ons
H&M Launches a Virtual Try-On Lens Wearable Through Augmented Reality
AI Clothing Try-Ons
Google's AI Shopping Feature Shows How Apparel Looks on Real Models
AR Furniture Testing Features
Pinterest Lets Users View Virtual Furniture in their Homes
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
All-Angle Sneaker Shopping Engines
Google Search Allows Users to View Shoes from All Angles
Virtual Eyewear Retailer Experiences
Walmart Optical Virtual Try-On is Available Online
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Spa-Like AR Filters
Garnier's Vitaverse Immerses Beauty Lovers in a Serene Spa Setting
AR Driving Games
Dodge Created an Augmented Reality Driving Game Targeting Younger Drivers
Car-Free AR Lenses
Bolt's Feels Like Home Campaign Uses AR to Envision Car-Free Spaces
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
No-Code AR Creators
Blippar's Platform Allows Users to Produce AR Content for AR Headsets
AR Apartment Platforms
3D Apartment Lets Home Hunters Virtually View Their Furniture in a New Home
AR-Enabled Cereal Packaging
Honey-Comb Cereal Teamed Up with Terry Crews for a Digital Experience
AR-Enabled Advent Calendars
The Lindt TEDDY Augmented Reality Advent Calendar is Interactive
AI-Enhanced Map Softwares
Google Maps Announced a Suite of AI-Powered Enhancements Coming to Maps
Earth-Honoring AR Games
Balenciaga Launches the Regenerative Agriculture Experience
Personalized AI Storytelling
MidReal Let's Users Create Interactive Stories with AI
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Sports Event Virtual-Reality Apps
Meta Quest Launches Xtaduym with the Help of VBVR Tech
Augmented Reality Hunting Games
Capcom and Niantic are Launching 'Monster Hunter Now'
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Social Media-Integrated AI Lenses
Snapchat Launches the New AR Lenses with ChatGPT
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
AR Football Training Kits
Asahi Super Dry Collaborates with Manchester City for an AR Training Kit
AI-Powered Marketing Strategies
The M1 Marketing Strategy Generator Will Build a Strategy
AR-Based Map Features
Google Introduces the 'Search with Live View' Function for Google Maps
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
AR-Enabled Google Tools
Google Launches a Slew of New Features for Search, Shopping, and Maps
AR-Powered Brand Experiences
Marcolin Debuts an AR Experience for Employees and Customers
X-Ray Vision Headsets
MIT Scientists are Working on a New X-AR Headset to See Through Objects
AR-Powered Shopping Apps
Walmart Releases a New Augmented Reality Feature for its iOS Application
AR-Based Video Games
Graffity, Qualcomm, and Nreal Launch Two New Augmented Reality Games
Reimagined Impressionist Paintings
AT&T Partners with Smartify to Highlight 5G Technology and AR
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Gaming-Ready AR Headsets
Niantic Made Use of the Qualcomm Snapdragon AR2 Platform
Ad-Focused Reaction Tools
Wunderman Thompson Launches 'Reveal' for Gauging Audience Responses
AR-Enabled Try-On Tools
Google Launches an AR-Based Try-On Tool for Hair and Foundation
AR-Powered Social Platforms
MMITA Launches a New Augmented Reality-Powered Social Platform
Holographic Video Game Characters
Proto Uses ProtoHologram to Create a Digital Mario
AR-Based Eyewear Try-Ons
Amazon Fashion and Snapchat Partner on an AR Eyewear Shopping Lens
AR Spray Painting Experiences
Rust-Oleum's AR Experience Lets DIYers Try Spray Paint Nozzles
Augmented Reality Microscope Prototypes
Google Prototypes an ARM with the Department of Defense
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Comprehensive Business Loyalty Solutions
BusinessQR Helps Brands Build Customer Loyalty
Alien-Hunting AR Games
Google and Taito Release a Pokémon-Style AR Game with Aliens
AR-Powered Football Cards
Sorare Launches the AR-Equipped 3D Digital Football Player Cards
AR Ruler Apps
This App Uses AR to Measure Any Distance with One's Phone
AR Menu Apps
Jarit is an Ar App That Allows Users to Preview Their Potential Food Orders in 3D
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic