This collection of artist-designed packaging shows just how refreshing it is to see traditional branding spun on its head. While some companies have decided to incorporate such artistic input on a more permanent basis, others have decided to release special editions of their product to inspire people, especially avid fans, to collect them. Artist-designed packaging is a great way to inspire commitment and loyalty in a way that is rewarding to both parties.
In one case, Perrier released a set of bottles that boast the famous work of Andy Warhol. Another example of artist-designed packaging involves a collaboration between B&O PLAY x Pepsi for a headphone line. They tapped six street artists from around the world to design the packaging for these limited edition headphones. Artist-designed packaging often goes hand-in-hand with special opportunities.
33 Examples of Artist-Designed Packaging
33
Art-Noveau Liquor Labels
These Jameson Whiskey Labels were Designed by Artist David Smith
32
Fauvist Beverage Branding
Francis Coppola Reserve Packaging Channels Henri Matisse
31
Roughly Drawn Labels
Vins de Pedra Wine Packaging Expresses the Innate Art of the Beverage
30
Art Deco Alcohol Bottles
Thorleifur Gunnar Gislason is One of 10 Designers for Thorsteinn Beer
29
Vintage Tattooed Scotch Packaging
The New Limited Edition J&B Scotch Whiskey Pays Homage to Ink
28
Sunny Landscape Packaging
The Golden Road Brewing Branding Makes You Long for California
27
Modern Art Makeup Lines
The MAC x BollyDoll Collection is Designed by Artist Amrita Sen
26
Street Art Sauvignons
The Piece Wine Packaging Dresses Premium Drinks for a Youthful Demographic
25
Artsy Makeup Merchandizing
Laqa & Co. Packaging Celebrates the Creativity of Painting One's Face
24
Hip-Hop Soda Labels
These Limited-Edition Sprite Cans Will Feature Hip-Hop Lyrics
23
Painterly Drink Packaging
Energy Drink Water Bottles Exude an Air of Value Surrounding the Product
22
Artistic Beverage Branding
Malaga Conarte Wine Packaging Was Inspired by the Artist's Palette
21
Ludicrous Luchador Liquor Bottles
1800 Tequila Essential Artists Embrace Mexican Wrestling Culture
20
Splattered Beverage Branding
Olvi Cider Sports a Stark Bottle Adorned with Vibrant Illustrations
19
Botanist Confectionary Branding
Schwarz Wald Chocolate Packaging Alludes to Attentive Creation
18
Sporty Street Art Cans
These Special Edition Coca-Cola World Cup Cans Pay Tribute to Brazil
17
Pooch-Saving Health Drinks
The ‘KOMBUCHADOG’ Drink Helps Rescue Dogs Find Homes
16
Daydream-Inspired Beer Labels
The Psychedelic Beer Bottle Designs by Karl Grandin are Eye-Popping
15
Traditional Wood-Etching Labels
123 Tequila Bottles Pay Homage to the Origins of the Beverage
14
Surreal Carnival Vodka Branding
Let Your Imagination Run Wild with the New Absolut Design
13
Ranch-Inspired Beer Branding
Posen Beer by Diana Goldberg Takes Cues from One Person's Heritage
12
Elegant Feral Repackaging
Pepsi Commissioned Vern Yip to Stylize the New Diet Pepsi Can
11
Abstract Logo Mash-Ups
These Jorge Oswaldo Designs Reconstruct Famous Brand Logos
10
Nursery Rhyme Beer Branding
The Barcelona Beer Company Uses the Three Little Pigs as Its Mascots
9
Street Art-Inspired Headphones
The B&O PLAY x Pepsi Capsule Collection is Stylish and Funky
8
Workbench-Branded Fragrances
Greg Lauren Cologne Packaging Bears the Messy Mark of its Maker
7
Pop Art Bottle Campaigns
Perrier’s Andy Warhol Designs are Sure to Entice Fans
6
Tattoo-Etched Tequila Bottles
2011 Reserva De La Familia is Adorned With Alternative Art
5
Comic-Style Cereal Packaging
General Mills' Monster Cereals Get Makeovers from DC Comic Artists
4
Orange Blossom Branding
NADÈGE's Artist Packaging Series Showcases Different Canadian Artists
3
Floral Booze Branding
The Perrier-Jouet X Makoto Azuma Project Results in Artistic Designs
2
Graffiti Fragrance Branding
Calvin Klein One Shock Street Edition Bottles are Youthfully Artistic
1
Sumptuous Splattered Packaging
Damien Hirst Designs a Very Special Label for a Unique Liquor
Related Ideas
Modernized Whisky Designs
The Macallan Elevates Brand Identity Across its Core Collections
Music Festival-Inspired Alcohol Bottles
Tomorrowland x Absolut Launch Limited-Edition Bottles
Whimsical Artist-Designed Handbags
Louis Vuitton Unveils the 'Artycapucines VII'
Paper-Made Lollipop Packaging
Chupa Chups Lollipops Have Received a Packaging Overhaul
Fashion House Checkered Vinyls
Burberry Presents a Special Vinyl Record with an Optical Illusion
Cartoon-Branded Aluminum Water Packaging
B Water & Beverage Debuts New Disney-Inspired Designs
Exceptional Tequila Packaging Designs
PATRÓN Tequila Unveiled a Bottle and Packaging Redesign
Bespoke Body Wash Bottles
The Limited-Edition method Artist Collection Spotlights Latinx Creators
Honorary Baseball Soda Cans
Canada Dry Introduced Limited Edition Toronto Blue Jays Cans
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Star-Backed Alcohol Campaigns
This Dom Pérignon Campaign Unites Creators in an Artistic Tribute
Premium Packaging Storytelling
Virospack Showcases Custom Beauty Packaging Through Film
Bird-Shaped Food Packagings
Yu Guang and Fu Yu Han Design the Big-Billed Bird Food Concept
Art-Integrated Tech Accessories
The CASETiFY x Tate Collection Reimagines Iconic Artwork
Reimagined Artwork-Based Travel Campaigns
Plaza Premium Group Debuts 'The Art of Travel'
American Artist Bag Capsules
Eastpak Launched a Jean-Michel Basquiat Collection
Limited Fashion Soda Cans
HUMAN MADE x Coca-Cola Cans Release at Familymart Japan
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Customizable Olive Oil Bottles
Brightland's Paint & Pour Gift Set Turns Packaging into Keepsakes
Ancient Egypt Soda Designs
The Pepsi Egypt Limited-Edition Can Celebrates Pharaonic Artistry
Beer Packaging Shifts
Moosehead Breweries Will No Longer Offer Glass Bottles for Its Beers
Designer Food Collaborations
Biscuiteers and Olivia Rubin Launch Collectible Biscuit Gifts
Sustainable Collectible Packaging
TOPPAN Replaces Plastic Packs with Paper-Based Alternatives
Art-Driven Fashion Capsules
Marc Jacobs Launches Joy Artist Capsule for Fall 2025
Sustainable 3D-Printed Packaging Lines
APC Packaging's Adapte Collection is Innovative
Crayon-Inspired Bottles
The Crayola x CamelBak Collection Turns Drinkware into Oversized Crayons
Licensed Flavor Collaborations
Conagra Blends Celebrity and Brand Partnerships Into Snacks
Soda-Scented Gift Wrap
Olipop Released Scented Wrapping Paper Inspired by Popular Flavors
Festive Snack Packaging Designs
Kellanova Debuts Its Seasonal Assortment of Snacks
Art Doodle-Collaborative Napkins
Mr Doodle Joins Kleenex on a Tissue Box Collection
Consumer-Focused Packaging Strategies
Hershey's Unveils Elevated Packaging at Sweets & Snacks Expo
Card-Labeled Coffee Bags
Blueprint Coffee's New Bag Design Has Pockets with Informational Cards
Outdoor Beer Advertising Campaigns
Busch Wraps Hay Bales to Promote Its Busch Farmer's Pack
Artist Cup Series
Cups Showcases Limited-Edition Vessels by More Than 30 Designers
Unexpected Artful Headphone Wraps
Johannes Vermeer-Inspired Wrap Turns Headphones into Art
Refillable Bottle Designs
Coverpla Introduced Its Refillable Fragrance Bottles Néo Bottle
Sustainable Packaging Options
Vetroplas Partners Highlight Refillable, Recycled And Airless Soluti
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Refillable Glass Packaging Designs
Bormioli Luigi Unveiled the 'Swing' and 'Reverre'
Skin-Caring Water Bottles
The frank green x LANEIGE Collab Bundles Two Hero Hydration Products
Artistically Expressive Multi-Brand Stores
Sanjay Puri Architects Has Redefined Retail Design
Movement-Based Perfume Bottles
Swirling Perfume by Receptor is Packaged Like a Spinning Top
Limited-Edition Team Cans
Sprite x Unrivaled Brings a New Co-Branded Can Collection
Artist Bottle Bags
Evian 200 Years Young Celebrates Wimbledon with Three Artist Designs
Hidden-Message Champagne Labels
Dom Pérignon Introduced Knockout’s Concealed Shield Feature
Uplifting Artistic Alcohol Packaging
The Absolut Haring Artist Edition Bottle is Optimistic
Americana Beer Cans
Budweiser Introduces its 'Made of America' Campaign with a Heritage Can Series
Minimal Snack Packaging
The Calbee Packaging Redesign Replaces Bright Colors with Monochrome
Paper-Based Barrier Drink Packaging
Tetra Pak and Sterilgarda Alimenti Partnered on New Packaging
Portable Premium Snacking
Pringles Shrinks Its Iconic Crisps into Portable Lunchbox Snack Packs
Lightweight PET Bottle Designs
TricorBraun Introduces Lightweight PET Bottle Solutions
Sculptural Fragrance Bottle Designs
Coverpla Crafts Mystère Bottle for Egoscentrique CliMax & Tell
Streamlined Heritage Packaging Updates
Coca-Cola Unveils Its Coca-Cola Global Visual Rebrand
Collectible Fandom Packaging
Spider-Man-Themed Takis Bags Turn Snacks into Fan Collectibles
Rainbow Doodle Wine Labels
Vi Negre's Black Packaging Can Be Scratched and Personalized
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Retro Team Beer Cans
Budweiser MLB Team Cans Feature Vintage Baseball Graphics for Anniversary
Lager Popsicle Initiatives
Beer is Art Taps the Lager Popsicle Concept in Its Campaign
Artist Printed Luggages
Aurel Schmidt x PORTER Applies Original Illustrations on Four Bag Styles
Color-In Fish Packaging
Fishwife's Limited-Edition Summertime Art Box Comes with Colored Pencils
Artful Bandage Collections
The Met x BAND-AID Collaboration Shares Exclusive First-Aid Products
Exquisite Artist-Designed Spirits
Rémy Martin and Anish Kapoor Collaborate on a Stunning Bottle
Gamified Snack Packaging
Hershey’s Released Pokémon Chocolates with 151 Collectible Foil Designs
Heritage Grocery Packaging
Bob’s Red Mill Redesigned Its Packaging for Easier Shelf Navigation
Food Packaging Refreshes
Higgidy Gets New Visual Identity on the Idea of Bursting with Abundance
Paper-Made Juice Packaging
The Tetra Park Tetra Brik Aseptic is Made with Up to 80% Paper
Beer Brand Artist Refreshes
Terrapin Beer Co. Refreshes Packaging With Artist Collaborations
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
Personalized Non-Alcoholic Beverages
Le Fizz by Ghia is Available in Limited-Edition Packaging
Gen Z-Focued Water Bottles
bubba® Redesigns Its Brand Image and Delivers Colorful Water Bottles
Commemorative Monster-Themed Cans
Pabst Blue Ribbon Unveils Godzilla Can Designs
Collectible Sports Beverage Packaging
Coca-Cola Turns World Cup Cans into Fan Collectibles
Redesigned Cultural Rum Bottles
Havana Club x Martine Rose Applies Fashion Language to a Rum Drop
Limited Edition Peelable Bottles
S.Pellegrino Redesigns its Bottles to Spark Social Interaction
Sculptural Whisky Decanters
Artistry in Oak Reimagines the Bottle as a Bronze-Branched Sculpture
Design-Forward Champagne Packaging
Simon Porte Jacquemus Collaborates with Veuve Clicquot
Adventure-Inspired Soda Cans
7 Up’s Destinos Venezuela Campaign Brings Nature to Vibrant Designs
Circular Beauty Packaging
SGD Pharma Expands Refillable and Recycled Glass Solutions
Hip-Hop Craft Sodas
Jones Soda and Rap Snacks Create Artist-Inspired Craft Beverages.
Artistically Branded Sparkling Waters
The Saratoga Collection Features Four Flavors
Nostalgic Branded Pop-Up Events
AriZona Iced Tea Launches a New York City Pop-Up Event
Art Print Bandages
The Met x Band-Aid Collection Applies Museum Works to Adhesive Strips
Aluminum Drugstore Product Packaging
This CVS Pharmacy Packaging is a First-of-its-Kind
Aluminum Metal Fragrance Bottles
Chanel's Chance Eau Splendide Unveiled With Reengineered Bottle
Classic Fashion Campaigns
Perry Ellis International Marks 70 Years of Its Original Penguin Brand
In-Store DIY Packaging Stations
Taco Bell UK is Uniquely Supporting Circular Fashion Sellers
Elegant Rum Packaging Designs
Zacapa Rum Debuts a Striking Redesign for Its Premium XO Expression
90s-Inspired Glass-Packaged Beverages
Snapple Glass Bottles are Back for a Limited Time
Mono-Material Packaging Designs
Free the Birds Introduced Mono-Materials for Skinimalism Packaging
Honorary Artist Tech Accessories
The Andy Warhol x CASETiFY Factory Collection Honors Pop Art
Artist-Adorned Wine Labels
Ornellaia Tapped Marina Abramović for Its Wine Label Aesthetic
Refillable Airless Glass Packaging
Mktg Combines Glass Packaging with Refillable Airless System
Artful Champagne Collabs
The Dom Pérignon x Takashi Murakami Collaboration Celebrates Art
Collaborative Packaging Development
UNITED CAPS Launches Live Packaging Co-Creation Sessions
Paper-Packaged Olive Oils
Jordan Olivenöl Extra Virgin Olive Oil is Debuting a New Bottle
Branded Water Bottle Bags
These Evian Bottle Bags Celebrate the Brand's 200th Anniversary
Vibrant Organic Product Branding
Fruit Bliss Introduces Its First Packaging Redesign in Ten Years
Artistic Beer Packaging
Empyrean Brewing Co. Redesigns Its Core Legends Lineup
Cultural Heritage Beauty Branding
KATE Blends Kabuki Artistry with Shadow-Enhancing Makeup
Hip-Hop-Honoring Soda Campaigns
Sprite The Living Tracklist Campaign Commemorates Impactful Songs
Creative Collectible Spirits Bottles
Old Log Cabin Distillery Elevates Its Bottle Aesthetic
Bubble Wrap Branding Initatives
Sealed Air Marks National Bubble Wrap Appreciation Day
Portable Tea Packaging
HTeaO Introduces Portable Mini Sippers for Tea on the Go
Premium Wellness Packaging Systems
Abox Agency Designs a Premium Naturare Brand Identity
City-Specific Cognac Bottle Designs
Rémy Martin Grows Its V.S.O.P This is My City Program
Vintage Parrot Packaging Refreshes
Heraclis Reintroduced Its Historic Parrot Emblem
Streamlined Packaging Updates
Blanco's New Packaging Design is Holistic in Nature
Experiential Wine Campaigns
Avaline Partners with Proper Hotels for a Summer Music Series
Anniversary Brand Collaborations
Jones Soda Marks Its 30th Anniversary with a Crayola Partnership
Greek-Inspired Bakery Packagings
The Daily Greek Packaging Rebranded by A.S. Strategy
Sustainable Luxury Packaging
Silverhand Estate Pairs Premium Wine with Reusable Packaging
Sleek Modern Bag Collections
Diesel and Eastpak Launch Trompe L’oeil Bags with Denim Illusions
Premium Dispensing Solutions
Aptar Beauty Unveiled New On-Shelf Dispensing Systems
Aluminum Sparkling Wine Bottles
CECI 1938's First-of-Its-Kind Design Fits a Cork, Cage & Seal
Sophisticated Tequila Packaging Designs
El Mayor Tequila Has Unveiled Redesigned Packaging
Art-Focused Retail Capsules
Mattel and MoMA Partner to Craft a New Collaborative Collection
Modernized Soup Packaging Designs
Zoup! Specialty Products Undergoes a Rebranding Initiative
Spanish Brewery Anniversary Packaging
Estrella Damm Launches New 150th Anniversary Packing Designs
Colorful Dental Packaging System
Veralidad Studio Reimagined Odoprox Packaging
Glass Bottle Packaging Designs
Vetroplas Debuts the Renato Bottle René Pump And Dropper Options
Jersey-Inspired Juice Boxes
Appl7 & Eve Launched Soccer-Inspired Packaging for the Summer
Eco-Minded Wine Packaging
Taylor’s Port Introduced a New Bottle Format
Graffiti Collective-Informed Cannabis Packaging
Timeless Taps Graffiti Collective WET PAINT
Retail Beverage Experiences
The Paper Store Uses Custom Drink Stations to Boost Engagement
Regal-Style Packaging Collections
Hunter Luxury Unveiled 'The Regency Collection'
Bold Geometric Coffee Packs
3rd Floor Unveiled Its ORO Conceptual Coffee Packaging
Fashion House Teapot Exhibitions
A Selection of Designers Craft the Loewe Teapots Exhibition
Passionate Italian Liqueur Packaging
These Disaronno Limited Edition Bottles Mark 500 Years
Tattoo-Covered Beer Packaging
The 2025 8.6 Tattoo Limited Edition Can Has Artwork by Dodie
Collectible Whisky Releases
Ad Gefrin Pairs Northumbrian Whisky with Local Artist Editions
Packaging Anniversary Refresh
King’s Hawaiian Marks 75 Years with a Joyful New Look
Artwork-Enveloped Cognacs
The Frapin Collector’s Edition VSOP is Limited to 8,000 Bottles
Curated Pop Art Auctions
Pharrell’s JOOPITER Revisits Andy Warhol’s Print with a Curated Auction
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Minimalist Beer-Eau Labels
Genys Beershine Design Launched By Bold Brands Agency
Sustainable Aerosol Packaging
Aptar Beauty Adds Twist-to-Lock Mechanisms for Leak-Resistant Sprays
Movie-Themed Collectible Cans
BERO Celebrates Spider-Man with Limited-Edition Beer Packaging
Design-Led Beverage Packaging
CREALIS Develops Integrated Packaging Solutions for Alcohol Brands
Refined Bourbon Bottle Designs
Bardstown Bourbon Co. Unveiled its New Core Packaging
Minimal Toilet Sprays
Capsule Repackaged Bathroom Etiquette as a Design Object