This collection of artist-designed packaging shows just how refreshing it is to see traditional branding spun on its head. While some companies have decided to incorporate such artistic input on a more permanent basis, others have decided to release special editions of their product to inspire people, especially avid fans, to collect them. Artist-designed packaging is a great way to inspire commitment and loyalty in a way that is rewarding to both parties.
In one case, Perrier released a set of bottles that boast the famous work of Andy Warhol. Another example of artist-designed packaging involves a collaboration between B&O PLAY x Pepsi for a headphone line. They tapped six street artists from around the world to design the packaging for these limited edition headphones. Artist-designed packaging often goes hand-in-hand with special opportunities.
33 Examples of Artist-Designed Packaging
33
Art-Noveau Liquor Labels
These Jameson Whiskey Labels were Designed by Artist David Smith
32
Fauvist Beverage Branding
Francis Coppola Reserve Packaging Channels Henri Matisse
31
Roughly Drawn Labels
Vins de Pedra Wine Packaging Expresses the Innate Art of the Beverage
30
Art Deco Alcohol Bottles
Thorleifur Gunnar Gislason is One of 10 Designers for Thorsteinn Beer
29
Vintage Tattooed Scotch Packaging
The New Limited Edition J&B Scotch Whiskey Pays Homage to Ink
28
Sunny Landscape Packaging
The Golden Road Brewing Branding Makes You Long for California
27
Modern Art Makeup Lines
The MAC x BollyDoll Collection is Designed by Artist Amrita Sen
26
Street Art Sauvignons
The Piece Wine Packaging Dresses Premium Drinks for a Youthful Demographic
25
Artsy Makeup Merchandizing
Laqa & Co. Packaging Celebrates the Creativity of Painting One's Face
24
Hip-Hop Soda Labels
These Limited-Edition Sprite Cans Will Feature Hip-Hop Lyrics
23
Painterly Drink Packaging
Energy Drink Water Bottles Exude an Air of Value Surrounding the Product
22
Artistic Beverage Branding
Malaga Conarte Wine Packaging Was Inspired by the Artist's Palette
21
Ludicrous Luchador Liquor Bottles
1800 Tequila Essential Artists Embrace Mexican Wrestling Culture
20
Splattered Beverage Branding
Olvi Cider Sports a Stark Bottle Adorned with Vibrant Illustrations
19
Botanist Confectionary Branding
Schwarz Wald Chocolate Packaging Alludes to Attentive Creation
18
Sporty Street Art Cans
These Special Edition Coca-Cola World Cup Cans Pay Tribute to Brazil
17
Pooch-Saving Health Drinks
The ‘KOMBUCHADOG’ Drink Helps Rescue Dogs Find Homes
16
Daydream-Inspired Beer Labels
The Psychedelic Beer Bottle Designs by Karl Grandin are Eye-Popping
15
Traditional Wood-Etching Labels
123 Tequila Bottles Pay Homage to the Origins of the Beverage
14
Surreal Carnival Vodka Branding
Let Your Imagination Run Wild with the New Absolut Design
13
Ranch-Inspired Beer Branding
Posen Beer by Diana Goldberg Takes Cues from One Person's Heritage
12
Elegant Feral Repackaging
Pepsi Commissioned Vern Yip to Stylize the New Diet Pepsi Can
11
Abstract Logo Mash-Ups
These Jorge Oswaldo Designs Reconstruct Famous Brand Logos
10
Nursery Rhyme Beer Branding
The Barcelona Beer Company Uses the Three Little Pigs as Its Mascots
9
Street Art-Inspired Headphones
The B&O PLAY x Pepsi Capsule Collection is Stylish and Funky
8
Workbench-Branded Fragrances
Greg Lauren Cologne Packaging Bears the Messy Mark of its Maker
7
Pop Art Bottle Campaigns
Perrier’s Andy Warhol Designs are Sure to Entice Fans
6
Tattoo-Etched Tequila Bottles
2011 Reserva De La Familia is Adorned With Alternative Art
5
Comic-Style Cereal Packaging
General Mills' Monster Cereals Get Makeovers from DC Comic Artists
4
Orange Blossom Branding
NADÈGE's Artist Packaging Series Showcases Different Canadian Artists
3
Floral Booze Branding
The Perrier-Jouet X Makoto Azuma Project Results in Artistic Designs
2
Graffiti Fragrance Branding
Calvin Klein One Shock Street Edition Bottles are Youthfully Artistic
1
Sumptuous Splattered Packaging
Damien Hirst Designs a Very Special Label for a Unique Liquor
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Peelable Dissolving Bottles
Tomorrow Machine's Peelable Bottle Design Dissolves In Water
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Vintage-Inspired Candle Designs
The Maker Offers a Selection of Candles at Sephora
Beer-Branded Ambient Collections
The One of These Days x Pabst Blue Ribbon Capusle Just Launched
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Supercar-Inspired Wine Bottles
These Taron Wine Bottle Designs Have an External Metal Chassis
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Cat-Themed Soda Cans
Pepsi Cat Cans Commemorate the Growing Number of Cat Owners in China
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Festive Beauty Packaging
Shiseido Releases Its Inaugural Holiday Collection and Its Playful
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Uplifting Energetic Soda Rebrandings
PepsiCo Unveils a New Branding Language for the Soda 7UP
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
Condiment Tattoo Bottles
The Heinz Tattoo Bottle Makes It Easier for Fans to Get Inked
Color-Changing Beer Labels
Coors' Bottles Help to Prevent Freezer Tragedies
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Bold Whimsy Whisky Packaging
Glenmorangie Has Unveiled a Striking New Bottle Design
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Packaging-Inspired Footwear Designs
adidas Introduces the Unique Box Shoe Through its App
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Push-Up Cosmetic Jars
The Quadpack PP-Pop Jar is a Refillable Single-Material Packaging Solution
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Artistic QSR Merch
Starbucks Unveils New Collection in Collaboration with Artist Tim Singleton
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Compostable Fragrance Caps
EAUSO VERT Created Industry-First Sustainable Fragrance Packaging
Artist-Created Luxury Beauty Packaging
clé de peau Beauté Taps Artist Florence Blanchard
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Artist-Created Mezcal Labels
Mezcal Verde Amarás Launches Its New Artist Series
Aluminum Plastic-Free Water Packaging
The Perfect Hydration Alkaline Water Comes in New Packaging
Co-Branded Juice Bottles
Natalie's Orchid Island Juice and Lilly Pulitzer Design New Juice Bottles
Collaborative Art Museum Stationary
The New Papier x the Met Collaboration is One of a Kind
Recycled Plastic Bottle Campaigns
Coca-Cola Promotes the Toss In, Take Out Initiative
Aluminum Coffee Packages
Zeitgeist Coffee Factory Uses Durable Aluminum Packaging with a Valve
Cardboard Cosmetics Refill Pouches
Freshly Refills Reduce Cosmetics Industry Waste
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Refillable Beauty Brands
Maya's Thoughtfully Designed Cosmetics Combat Plastic Waste
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
AI-Generated Whiskey Packaging
The Glenlivet's The Twelve Elements Collection Celebrates 200 Years
Paper-Packaged Haircare Products
Babo Botanicals Has Launched Haircare Products in Cartons
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Aluminum Wine Bottles
Element[AL]'s Packaging is Compact, Lightweight & Easily Recycled
Upcycled Circular Design Products
Cyrc Designs Expansive Products with Sustainable Themes
Pride Month Perfume Packaging
These Jean Paul Gaultier Perfume Bottles Showcase Keith Haring Art
Heritage-Honoring Artful Posters
Herman Miller Adds to the Archival Poster Collection
Artist-Inspired Dynamic Basketballs
round21 Designs Basketballs Inspired by Basquiat and Haring
Sustainable Natural Wine Boxes
Big Naturals Offers a Premium Tasting Experience in Eco Packaging
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Carton Wine Packaging
Lassonde is Using Tetra Pak's Tetra Prisma® Aseptic for Two Wine Brands
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Eco-Friendly Dissolving Shampoo Bottles
BBDO Guerrero Designs the Dissolving Bottles of Shampoo
Recycled Private Label Packaging
ALDI Introduced Recycled Plastic Bottles for Water and Soda
Hand-Painted Tequila Bottles
Maestro Dobel Atelier: Trajineras Edition Honors Mexican Artistry
Limited-Edition Orange Juice Bottles
Tropicana's "Tropcn" Packaging Reminds It's Not Artificial
Redesigned Organic Brand Packaging
Albertsons Unveiled a New Packaging Profile for O Organics
Reduced Material Gin Packaging
Beefeater 24 Packaging Now Has 90% Less Plastic and More
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Spray Can Fragrances
Step Aboard's Chicago Perfumes Pay Homage to Works of Art
Plant-Inspired Coffee Packaging
This L’OR Coffee Packaging Comes in Several Styles
Eco-Conscious Scotch Packaging
This New Laphroaig Packaging Cuts Emissions by 30%
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Comic-Inspired Soda Cans
Marvel and Coca-Cola Join on the Heroes Captivating Can Designs
Japanese Landscape Soda Packaging
Coca-Cola Unveils the Slim Bottle Japanese Pattern Design
Recyclable Lightweight Wine Bottles
Ron Rubin Brands Unveils its 100% Recyclable Wine Bottle
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Rebranded Offbeat Sodas
Dr Pepper's New Cans and New Campaign Embrace Weirdness
Retro 3D-Printed Bags
Coperni's CD-PLAYER Swipe Bag Resembles a Portable Music Player
Pulp-Based Wine Wraps
Perrier- Jouët's Champagne Bottle Wrap Uses Paper Pulp and Vine Shoots
Pill-Scattered Luxe Bag Designs
Damien Hirst and Louis Vuitton Work on the Keepall Bag
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Psychedelic Canned Wines
WAVES Shares Quality Varietals Without the Seriousness
Eco-Friendly Wine Bottles
Aegg Introduces Two New Wine Bottle Designs at Imbibe Live
Film-Inspired Bottle Shop Interiors
Studio Paul Chan Draws Inspiration from Wes Anderson
Prideful Vodka Bottles
Vodka Brand Crystal Head Debuts a New Bottle Design for Pride Month
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Paper-Based Appliance Packaging
Phillips Home Appliance Products are Repackaged Using DS Smith
Splashy Canned Water
Drink Weird Sets Itself Apart with Bold Branding & Convenient Cans
Artist-Styled Nostalgic Lookbooks
AURALEE and New Balance Reimagine Archival Fashion Designs
Reusable Packaging Sparkling Waters
PATH Sparkling Flavored Water Comes in Aluminum Bottles
Aluminum Bottle-Packaged Gin
Penrhos Spirits Launches its Gin in Vetroplas Aluminum Bottles
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Artfully Abstract Tequilas
Casa Obsidiana is Sold in Sculptural, Storytelling Decanters
Artistic Perfume Bottle Packagings
The 'Do Perfume' Mellow Sign Perfume Package is a Display Piece
Street Art-Style Gummy Packaging
These Jolly Rancher Gummies Packs Were Created with Local Artists
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
DIY Whisky Bottles
Stauning's Customizable Labels Creatively Solve Supply Chain Issues
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Artist-Designed Blenders
magic bullet's Artist-Designed Wraps Champion Creativity & Expression
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Orange Branding Updates
Minute Maid Launches a New Global Brand Identity for its Orange Products
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Targeted Treatment Packaging
Cosmogen Created Pharma Care Packaging for OTC & Pharmacy Brands
Designer-Made Art Installations
Valentino Shares the ‘Unboxing’ Installations with Global Stylists
Rewarding Milk Packaging
Ocado's Milk Bottle Recycling Initiative Gives Rewards for Recycling
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Provocative Can Designs
Djuce Merges Provocative Internet Art with Rebellious Wine
Cultural Holiday Bottle Designs
Hennessy Launches Limited Edition Bottles for Chinese New Year
Redesigned Sparkling Water Collaborations
Perrier's Bottle Design Was Updated for Its Anniversary
Paper-Made Product Bundles
Mondi and ATS-Tanner Created Paper Bundle Packaging
Employee-Designed Milk Cartons
EveryDay Milk Shares Artwork by the Town and Country Markets Team
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
Playful Artist-Designed Skincare
The Isle Adventure by Innisfree Tells the Story of Ingredients
Complimentary Glassware Beer Campaigns
Birra Moretti Offers Collectible Glasses with Every Pack
Custom-Printed Water Packaging
Tetra Pak Launches a Custom Printing Collaboration with Flow Water
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Ceramic Olive Oil Jars
Marco Arroyo-Vázquez's Conceptual Packaging for Cugu is Durable
Pop Art Stamp Collections
The U.S. Postal Service Roy Lichtenstein Stamps Come in Five Styles
Confectionary Graffiti Murals
The Jolly Rancher Gummies with Vibrant Street Art Designs Debuted
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Art-Covered Sparkling Wines
DESIDERIO N°1 Limited Edition Art Bottles Come in Six Styles
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Hand-Painted EVOO Bottles
Lopes Antico Frantoio Boasts Hand-Painted Ceramic Organic EVOOs
Co-Creation Bottle Campaigns
H3NSY & John P. Dessereau Design a New Limited-Edition Bottle
Re-Designed Holiday Tins
NEOM's Re-Imagined Packaging Boasts Quality and Style
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Underrepresented Artist Snack Branding
The New SunChips Art Seen Packaging Celebrates 2023 Winners
Artist-Designed Blender Wraps
magic bullet Launches Limited-Edition Artist-Designed Blender Wraps
Italian Artful Brand Refreshes
Iittala Refreshes its Brand as an Opus for the Glassmaking Brand
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Neon-Colored Portable Bottles
Stanley is Previewing its Upcoming 'Neon Collection' for Spring
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Foaming Aluminum Packaging
Vetroplas and Envases Release a Wide-Neck Aluminum Foamer Bottle
Re-Designed Family-Owned Olive Oils
Itxart Olive Oil Tells a Story Through Its Packaging
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic