From fast casual Snapchat filters that allow for greater brand interaction to contextual communication platforms that allow users to have multiple identities, the April 2016 social media trends reveal a clear shift in the way users are interacting with one another online.
One of the most recent social media innovations has been the push towards brand integration. For example, both McDonald's and IHOP recently rolled out their own in-restaurant geofilters, which allow fans to document their visit. Another example is Dove's Tweet-analyzing tool, which was used to bolster the brand's message of self-love.
In addition to the changes in the way consumers are using mainstream social media platforms, there is also a change in the way they are interacting with niche platforms. Indeed, there is a growing demand for messenger-based services and other social platforms that serve the specific needs of different demographics. These kinds of niche platforms include proximity-based chat apps, DJ stream social apps and personalized photo sharing apps.
Top 70 Social Media Ideas in April
From Fast Casual Snapchat Filters to Contextual Social Apps:
Katherine Pendrill — Apr 23, 2016 — Social Media
70
Modeling Doll Campaigns
This Campaign Features a Doll of Derek Zoolander and Barbie on Instagram
69
Fashion Sketch Apps
The 'Chic Sketch 2.0' App Turns Selfies in Fashion Sketches
68
Snapchat-Only Ad Agencies
Naritiv is the World's First Snapchat-Specific Advertising Agency
67
Easter Brunch Flavor Events
This McCormick Easter Preview Was Hosted by Blogger Gaby Dalkin
66
Social Fast Food Geofilters
McSnaps Were Special Geofilters Accessible Only at McDonald's Stores
65
Fast Casual Snapchat Filters
An IHOP Snapchat Partnership Will See In-Restaurant Geofilters
64
Sponsored Post Social Apps
The Fashionable Tagly App Showcases Customized Lifestyle Brand Content
63
Viral Style Clips
Advertisements and Pop Culture are Embracing the 'Damn, Daniel' Meme
62
DIY Emoji Peeps
This Poop Peeps Recipe Teaches You How to Make Poo Emoji-Inspired Marshmallows
61
Beacon-Powered Soup Tours
This Knorr Food Truck Used Beacon Tech to Connect with Consumers
60
Global Online Pop-Up Shops
The Travelling Buyer's Shop Real Time Scheme Enables Pinterest Shopping
59
Whiskey Snapchat Campaigns
Jameson is the First Alcohol Brand to Use the Age-Gated Tool Nationally
58
Social Streaming Platforms
The Netflix Party Extension is Made for Long Distance Relationships
57
Filtered Photography Makeup Tutorials
The Drag Snapchat Filter is Recreated With Cosmetic Products
56
Humorous Presidential Emojis
These Political Emojis are Available for Super Tuesday 2016
55
Actress Food Collages
This Instagram Account Has Made Meryl Streep the Center of Foodie Art
54
Social City Billboards
Snapchat is Turned Its Geofilters into Social Media Advertisements
53
Free Encryption Apps
The Cyphor App for Encryption Ensures Your Online Messages are Private
52
AI Politician-Parodying Accounts
This Twitter Bot Uses an AI Algorithm to Sound Like Donald Trump
51
Social Media Photo Contests
The 'Grammaster' Contest Rewards Instagram Users with a Job at Netflix
50
Custom Social Photo Algorithms
This New Instagram Update Could Change the Way Users Post Forever
49
Body Positive Bikini Campaigns
The '#nofomo' Campaign Encourages Women to Embrace Their Body
48
Surgery-Enhanced Selfies
The Casio Exilim EX-TR70 Appears to Play Off Snapchats Better Filters
47
Custom Soda Brand Gifts
These Branded Gifts Celebrate Diet Coke's 'ReTweets of Love' Campaign
46
Female-Empowering Holographs
Plan International's 'Lift Her Up' Campaign Celebrates Women's Day
45
Livestreaming Video Apps
YouTube Connect Introduces a New Livestreaming Competitor
44
Invisible Brand Museums
The Qualcomm Invisible Museum is Now at SXSW 2016
43
Consolidated Content Apps
Caffeine Labs's Glance App for Productivity Saves You One Hour a Week
42
Expressive Social Media Stamps
Mashable's Viber Stickers Let SXSW Visitors Tag to Win Prizes
41
Story-Focused Recommendation Platforms
Listory Lets You Curate Product Collections With Reviews
40
Unapologetic Social Projects
The Not Sorry Project Collects Things People Shouldn't Apologize For
39
Easter Egg Snapchat Lenses
Cadbury Creme Egg Unveiled a Sponsored Snapchat Lens in the UK
38
Social Icebreaker Apps
The Plane App Helps You Connect with New People with Less Awkwardness
37
Custom Digital Beauty Magazines
Powder is a New Web Mag That Provides Customized Product Recos
36
Tweet-Analyzing Beauty Campaigns
This Dove and Twitter Tool Measures Negative Body Talk
35
Live Content Publishing Platforms
Livefyre's Storify 2 Lets Creators Publish Real-Time Stories
34
Action Network Apps
Action Social Network !!bangbang is for People Who Want to Do, Not Dream
33
Paid Companionship Apps
The 'Come Rent Me' App Allows Users to Exchange Their Free Time for Money
32
Teen Culture Platforms
'MTV Voices' is a Platform with Youth-Targeted Pop Culture Content
31
Millennial-Targeted Safety Campaigns
This Campaign Aims to Crowdsource Road Safety Innovations
30
Travel Recommendation Coasters
Star Alliance's #irecommend Helps Guests Find Others' Favorites
29
Proactive Photo Sharing Apps
The Knoto App Uses Artificial Intelligence to Share Your Photos
28
Creativity-Showcasing Profile Hubs
Dezo Connects All Your Artistic Social Accounts in One Place
27
Personalized Weather Reports
Gatorade Fuel Alerts Send Athletes Data Based on Their Schedules
26
Collaborative Video-Editing Tools
The 'JumpCam' App Allows Users to Collaborate on Videos
25
Smart Angler Apps
The Finygo App for Fishing Focuses on Angling Activities With Community Groups
24
Periscope-Streaming Campaigns
Calvin Klein Will Be Live-Stream Its Fall Ad Campaign
23
Restructuring Social Media Platforms
Instagram Feeds are Changing to Focus More on Relevance
22
Social Showcasing Widgets
The Social Box Software Helps Companies Display Their Social Media Posts
21
Democratized Mayoral Schedules
Citizens Help the Mayor of Heidelberg by Suggesting Projects Online
20
Quirky Bee Campaigns
This 'Bring Back the Bees' Campaign Removes the Letter "B" on Social Media
19
Cognitive Chat Bots
Microsoft's 'Tay' AI Uses Conversations to Collect User Data
18
Community-Building Cocoa Videos
KitKat's Influencers Explore Sustainable Chocolate Production
17
Bug Bounty Platforms
The Uber HackOne Program Gamifies Finding Security Issues
16
Political Social Media Apps
Politics Social Network Roust Unveiled a Smartphone Application
15
Female-Empowering Streaming Platforms
The YouTube Spaces Program Puts Women's Voices First
14
Contextual Social Apps
Communication Application Woop Lets You Pick Private or Private Hashtags
13
Personalized Photo Sharing Apps
The Shorts App Lets You Share Your Camera Roll With Friends
12
Expressive Automotive Ads
This Chevrolet Ad Explores the Facebook Emojis with 'From Like to Love'
11
DJ Stream Social Apps
Startup Synnc is a Social Music Platform That Brings People Together
10
Smartphone Scavenger Hunts
Samsung Launched a Scavenger Hunt Across the UK for the Galaxy S7
9
Esteem-Boosting Pinboards
Dove's Self-Esteem Project Appeals to Teens on Pinterest
8
Waffle-Inspired Social Platforms
Samsung's New Social Media Platform Promotes Collaboration
7
Proximity-Based Chat Apps
The 'BounceChat' App Allows Users to Message Those Nearby
6
Fast-Forwarded Insurance Ads
Geico's Newest Pre-Roll Ads Do the Skipping for Viewers
5
Randomized Sharing Apps
Social Sharing App Rando Picks a Photo, GIF or Quote On Your Behalf
4
Interactive Booking Chat Apps
Facebook's Bot Store Will Allow Food Ordering Through Messaging
3
Phone-Charging Puppy Activations
The Mophie Rescue Attraction is Returning to SXSW 2016
2
Satirical Feminist Series
'Tough Sh*t' is an All-New YouTube Webseries from Pop Trigger
1
Meal Review Apps
Smartphone Application FoodChain Adds Competition to Food on Social Media
Related Ideas
Social e-Commerce Platforms
Hoppn Creates "A New Type of Centralized Online Shopping Experience"
Social Post-Catered Editing Platforms
Adobe Express Rolls Out the Text to Template Function
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
AI-Generated Ad Platforms
Picsart Develops the New Adpilot Platform to Generate Ads On Demand
Dedicated Social Media Devices
The Conceptual Twitter 3D Gadget Features Mechanical Buttons
Unfiltered Dating Apps
The 'RAW' Dating App Shows a Person's Authentic Self
Algorithm-Free Social Media Apps
'RTRO' Connects Users in a More Positive Online Environment
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
AI Social Media Managers
Friz is an All-in-One Tool for DTC Brands on Social
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI-Powered Beauty Filters
The TikTok Bold Glamour Beauty Filter Uses Machine-Learning
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Inclusive Tinder Features
Tinder Launches New Profile Features to Support Authentic Connections
AI Avatar Dating Apps
The Snack App Allow Users to Turn Themselves into an AI Version
Visualized Social Streaming Features
Spotify and Snapchat are Launching the Share Track Lens
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Decentralized Social Media Platforms
Meta Launched Threads, a Decentralized Alternative to Twitter
Gen Z-Centered Health Apps
RTRO Lauches with ChatGPT with a Focus on Mental Health
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
AI-Aided Social Networks
Why Be Real Online when you can BeFake
Gen Alpha Social Media Apps
'SendIt' is Designed for Youth to Socialize through Games and Chatting
Branded Dating Experiments
Whirlpool's Care Profiles Had Daters Share Photos of Doing Chores
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
AI-Powered Fintech Tools
Square Introduces Ten New Generative AI Features for Content Creation
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Video-Style Chat App Features
WhatsApp Instant Video Messages Enables Quick Communication
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Inclusive Digital Platform Experiences
Google Launches More Inclusive Assistance to its Platforms
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Social Commerce Apps
GIST is an App-Based Social Platform for Sharing Purchases with Friends
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Text-Based Social Medias
'Artifact' is an Upcoming Article-Focused Social Media Service
Running Partner Messaging Apps
Find Your Next Running Partner Through Strava Messaging
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping FIlter
Shoppable Hybrid Apps
Lemon8 is a New Social Media App Combining Aspects of Instagram & Pinterest
Influencer-Focused AI Updates
CreatorIQ Utilizes AI To Help Marketers Track Creator Conversations
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
AI-Enabled Delivery Chatbots
Uber Eats Launches an AI Chatbot to Help Improve User Experiences
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Image-Based Alternative Social Medias
'Noteit' is a Snapchat-Inspired App for Gen Alpha Users
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Young Professional Community Apps
Yuppie Helps Gen Z and Millennials Connect with One Another
Professional Short-Form Video Feeds
LinkedIn is Testing a TikTok-Like System on its Platform
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Omnichannel Grocery Technologies
Instacart Launches the New Omnichannel Solutions for Grocers
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
Customizable Content Effects
Google Introduces New Editing Features to the Photos App
ChatGPT-Powered Social Services
Snapchat is Expanding its My AI Service to All of its Users
Social City Exploration Apps
The 'Geometrik' App Connects Citizens and Businesses Together
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
AI-Powered Socialization Apps
The 'BU' App Takes an AI-Driven Approach to Event Planning
Engaging Political Update Apps
The 'GovSide' App Encourages Citizens to Get Involved
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
Breakfast QSR Marketing Campaigns
IHOP Partners with TikTok for Newest Release
Film Industry Networking Apps
The 'BeScene' App Takes a Swiping Approach to Networking
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Retro Social App Devices
Edwar Banquet Designs the Retro Instagram Gadget with a Console Shape
Social Media AI Chatbots
Instagram Plans to Incorporate its Own AI Chatbots in the App
Social Reading Apps
Fable is a Social App for Readers That Goes Beyond Book Clubs
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Positivity-Focused Social Medias
SLAY is a Social Media App with Gamified Positive Experiences
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Celebrity Social Feeds
BeReal Introduces the Celeb-Exclusive 'RealPeople' Feed on its App
Influencer Partnership Platforms
impact.com Launches a New Platform for Influencer Management
Hidden Social App Mini-Games
Instagram Entices Users with Hidden Games in Their DMs
Parental Social App Controls
Meta Debuts a Series of New Features Across its Social Media Apps
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Meme-Based Dating Sites
Schmooze Helps Singles Find Love Through Memes and Jokes
AI Social Media Generators
Snowball FATG Can Help Create Viral Social Moments in Seconds
Decentralized Social Apps
Meta is Developing a Decentralized Text-Based App Codenamed "P92"
Social Media-Integrated AI Lenses
Snapchat Launches the New AR Lenses with ChatGPT
Digital Social Sharing Spaces
The Shilo App Invites Users to Share and Curate What They Love
Interconnected Messaging Ecosystems
Whatsapp to Introduce Support for Messages Third-Party Apps
Passion-Sharing List Platforms
MyLikes Helps Users Share What They Enjoy with Curated Lists
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Limited Political Social Medias
Meta's 'Threads' Allows Users to Limit Political Content Shown
Social Engagement Platforms
Perspik Provides an Online Space for Thoughtful Engagement
Parental Social Controls
Snapchat Debuts New Parental Controls for Parents Monitoring Their Kids
Marketing Mentorship Platforms
Sprout Social Launches as a New Business Mentorship Network
iOS-Influenced Travel Apps
Uber’s Redesigned App Uses the Latest iPhone Features on iOS 16
Pocket Concierge Apps
The Scene Matches Users to Restaurants, Bars, Clubs & Cafes
Pro-Community Social Media Apps
Take Creates Real Life Interactions Through a Social Network
Authenticated News Apps
Digital Trust Network 'Click' Challenges the Threat of Misinformation
AI-Fuelled Mobile Design Apps
Adobe Launches its Express Mobile App for Design On-the-Go
Location-Based QSR Technology
Chipotle is Integrating Location-Based Technology Into its App
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Social E-Commerce Platforms
TikTok is Launching a New E-Commerce Platform for Consumers
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Localized Networking Platforms
Presence Connects Users with Like-Minded Individuals Nearby
Secondary Social Media Features
Instagram is Rolling out the Flipside Feature On User Profiles
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Social Telegrammed Messaging Features
Instagram's Broadcast Channels Will Soon Launch Globally
Social Posting Platform Features
Threads Launches the New Send on Instagram Feature
Music-Focused Social Media
Musicboard is a Place for Music Lovers to Unite
Niche Interest Social Networks
Spiral Social Was Inspired by Wikipedia Topics
AI-Generated Image Backgrounds
Snapchat Launches the AI-Powered 'Dreams' Feature
City Exploration Apps
Concrete is a Social Exploration App Inviting Users to Discover Their City
Media Release Monitoring Apps
The 'Upcoming' App Helps Users Track Favorite Media and Explore
Social Media Silencing Features
Instagram Quiet Mode Helps Users Take a Scheduled Break
Social App Feature Updates
Instagram is Moving the Status Update Notes to Profiles
Private Influencer Social Groups
CNDO Offers Private Social Rooms for Influencers and Their Fans
Networking Platform In-App Games
LinkedIn is Working on Integrating Games to its Platform
Social Media-Building Tools
ReplyMore Helps Small Accounts Build Their Followings Through Replies
Social Media Expansive Features
Twitter Blue Adds New Perk Features Through Uploads
Private Social Media Services
Instagram Now Allows Posts and Reels to be Shared with Close Friends
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Secondary Social Profile Features
Instagram Previews a New Flipside Feature for Private Posting
Social Sticker-Making Features
WhatsApp Launches a New In-App Custom Sticker Maker
Food-Focused Travel Guide Platforms
'FoodieTrip' Connects Hungry Travelers to Experienced Guides
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
Social Media-Connected Links
Instagram Expands its Amount of Links on User Profiles
Invitational Social App Expansions
The Bluesky App is Only Available by Invitation
Privacy-Enhancing Social Features
Pinterest Launches the New Safety Features for Young Users
AI-Generated Social Ad Copy
the M1-Project Helps Business Owners Convert Using Social Media
Real-Time Social Maps
Mapin is a Social Map That Connects the Community Through Content
Daily-Prompting Social Journals
Journal. Invites Users to Share Their Thoughts and Feelings
Notification-Silencing App Features
Instagram Debuts 'Quiet Mode' to Encourage Users to Disconnect
Online Poker Engagement Features
Stretch Network Confirms the Launch of Three New Features
Creative Collaboration Clubs
Dazed Has Launched a New Social Media App Called Dazed Club
Social-Platform Live Sport Features
Threads is Rolling Out Live Sports Scores with the NBA
Crowdsourced Fact-Checking Features
Twitter Launches the Fact-Checking 'Community Notes' Feature
Creator-Focused Messaging Features
Instagram Launches 'Broadcast Channels' for US Creators
Comprehensive Restaurant Overview Apps
Toast Debuts a Digital App to Manage Restaurant Operations
Community Social Apps
Beezle Social Keeps Users Informed Connected with Their Neighbors
Broadcast-Like Social Channels
Meta is Launching New Broadcast Channels to Instagram and More
Novelty Polling Websites
Funnypoll Gives Users a Quick Laugh in an Often Overwhelming Online Space
Personalized Content Discovery Tools
Bread Allows Users To Discover Social Content and Save it