34 Billboards That Slap You Silly With Creativity
34 Billboards That Slap You Silly With Creativity:
Edgar Griggs — Feb 3, 2009 — Marketing
Whoever created billboards had to be a genius! What a great way to advertise to thousands of people without spending millions to do it. Billboards catch our attention as we pass them on the highway going to and fro. Some are a lot of fun to look at while others make us want to gag. The best ones are those that make you want to stop on your way to work, and just look at them (don’t do that, of course.) But what really makes a billboard special? Well, take a look at these billboard campaigns and you will learn first hand what that special something is.
34
Awesome Outdoor Ads
9 Not So Boring Billboards
33
Misspelled Signs
Bizarre Billboard Blunders
32
Clever Busvertising
10 Creative Bus Billboards
31
Billboards Made of Money
Chevrolet Aveo Penny Billboard Disappears in Minutes
30
Mystery Billboards
Bell "er" Campaign
29
Chocolate Billboards
Giant Cadbury Bar
28
Cleavage Made of 8,000 Women
Wonderbra D to G Mosaic Billboard
27
Stripping on Highways
Sexy Levi's 501 Billboard
26
Billboards That Hatch
McDonald's Giant Egg Hatches Daily
25
Photos Made of Real Grass
HSBC's Wimbledon Billboards
24
Billboard Freevertising
Northland Pro's Gratis Giveaway
23
Remixing Billboards
'Army Wives' Turned into 'Iraq Wives'
22
Billboards Made With 7563 Dice
Treasury Casino Ad
21
Controversial Suicide Billboards
Hanging Man Parodies Stock Market
20
Political Ads in Video Games
Obama Billboard in 'Burnout Paradise'
19
Abseiling Pilots
Air New Zealand Staff Paints Billboard
18
Floating Billboards
12 Hot Air Balloon Ads
17
Using Live Pigeons in Billboards
MSN Live Search 'Hutch' Campaign
16
Drowning Billboards
Guerrilla Campaign For "Day After Tomorrow"
15
Swimming Over Skylines
Underwater Billboard Lets You Float Above NYC
14
Gargantuan Holiday Billboards
P Diddy Launches Biggest Times Square Ad in History
13
Interactive Graffiti Billboards
Sharpie Ad Encourages You to Scribble On Their e-Casts
12
Advertising with Explosives
Billboard Self-Destructs for Deadline Couriers
11
Bald Head Billboard Ads
Air New Zealand Seeks Shaven Heads for Ad Tattoos
10
Road Signs of Joy
IKEA Billboards Display Seasonal Cheer for the New Year
9
Audio Jack Billboards
'Big Love' Ads in Times Square Let Anyone Plug In Headphones
8
Animated Bus Stop Billboards
McDonald's Big Mac Yawning Ad
7
3-D Breadvertising
Floralp Butter Billboard
6
Interactive Pet Advertisements
The Pedigree Virtual Puppy Billboard
5
Clairvoyant Billboards
Absolut Ad Predicts Lottery Numbers
4
Macho Billboards
Lamb's Campaign Channels Your Inner Lumberjack
3
Aroused Billboards
'Outdoor Excited' Campaign for Male Potency Drug
2
Offensive Traveling Billboards
Aborted Fetus On Moving Truck
1
Bus Top Billboards
Ads for High Rise Eyes
Related Ideas
Anti-Slop AI Pop-Ups
Anthropic Took Over a NYC Newsstand to Welcome Slowing Down & Thinking
Playful Billboard Campaigns
Dreamies Treats Unveil a Show-Stopping 3D Billboard Campaign
Graffiti-Inspired Branding Campaigns
Mosaic North America Partners with Buffalo Bills
Cheeky Adult Wipe Campaigns
goodwipes Launched a OOH Campaign at the 2025 NYC Marathon
Sensory Outdoor Posters
Billie Introduced its Scratch-and-Sniff OOH Campaign
Celebrative Icon-Inspired Campaigns
adidas Originals Honors 55 Years with Superstar: The Original
Sound-Focused Ice Cream Ads
Magnum Ice Cream Ads Bring the Ultimate Sensory Experience to Life
Ice Cream-Inspired Campaigns
Dairy Queen Canada is Transforming Snowbanks into Giant Blizzards
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Sponteneous Beach Club-Inspired Campaigns
Casablanca Debuts the Beach Club 2026 Campaign
Soft Serve Dispenser Billboards
Carvel Unveiled the First Soft-Serve-Dispensing Billboard in NYC
Dating Profile Billboards
Simply Spiked BOLD Moves Tackles Dating App Fatigue
Humorous Menswear Ads
Men’s Wearhouse Goes Full Funny with its 'Love the Way You Look' Campaign
Cheeky Burger Billboards
The Habit Burger & Grill Humorously Calls Out Five Guys
Sniffable Deodorant Billboards
Sure's Out-of-Home Campaigns Invites Passersby to Take a Whiff
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Humorous Fun-Forward Ads
Six Flags Rolls Out Its 'Funsultant' Campaign to Prove Fun Is Serious
Snow-Accented Beer Ads
These Stella Artois Ads Create the Illusion of a Frothy Chalice
Nationwide Soda Campaigns
America250's Coca-Cola Mini Cans Campaign Spotlight All 50 States
Fan-Created Menu Items
Creative Customer Orders Inspired the Taco Bell Fan Style Menu
Reimagined Artwork-Based Travel Campaigns
Plaza Premium Group Debuts 'The Art of Travel'
Giant Custom Inflatables
Creatable Inflatables Designs Eye-Catching Structures for Brand Exposure
Major Fan-Centric Candy Campaigns
Skittles Debuts the Playful Skittles Obsessed Initiative
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Live-Printed Billboards
HP Showed Off the Power of Its Smart Tank Printers One A4 Sheet at a Time
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Analog Creativity-Inspired Installations
Moleskine Presents 'Unleash Your Genius' at BASE Milano
Unusual Fast Food Ads
KFC’s ‘Believe’ Campaign Ad Pushes Chicken Obsession to New Heights
Wishlist-Spotlighting Billboards
Sephora Canada Features Customer Wishlists on Holiday Billboards
One-of-a-Kind Beauty Campaigns
The Beauty Machine by Dove Challenges Algorithm-Driven Standards
Haute Auto Pattern Campaigns
The Audi Car Couture Ad Turns Car Parts into Dressmaking Layouts
Interactive Advertising Installations
Intimissimi's 'Feel the Billboard' Uses Tactile Advertising
Night QSR Campaigns
The Mcdonald’s Night Posters Turn Post-Party Cravings into Glowing Urban Art
Drug-Themed April Fool's Gags
Innocean Berlin's Glory Over Pain Corporation Campaign is Satirical
Urban Landscape-Inspired Campaigns
The Casablanca Fall 2025 Advertising Campaign is Interesting
Surreal Car Care Campaigns
Turtle Wax's You Are How You Car Reimagines Drivers as Their "Car-Self"
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Brighton Retail Launch Ads
IKEA Brighton Uses Seagull Splatter Campaign to Win Local Attention
Art-Promoting Campaigns
Beige Billboards Spark a Bold Call to Save Charlotte’s Art Scene
Foggy Self-Care Billboards
eos' Windows of Self-Care Let Passersby Interact with Unique Personas
Nightmarish Mobile Campaigns
Liquid Death Created the Cellphone Bill Character for Boost Mobile
AI-Embracing Asian Cuisine Ads
The Teriyaki Madness What's with Bob? Ad Was Created with Genre.ai
Pet-Finding Billboards
Hrvatski Telekom Created Scented Billboards That Attract Lost Dogs
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
AI Sun Care Billboards
The Burnable Billboard Shows Damage Caused to Human Skin in Real-Time
Bee Habitat Billboards
Disney x National Geographic Bee Billboards Double as Shelters
Festive Scratch-and-Sniff Billboards
Subway's Interactive Ad Shares the Aroma of Stuffing
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Ultra-Heavy Billboard Activations
GymNation Boasts the World's Heaviest Billboard, Located in UAE
Timely Delivery-Centric Billboards
Pizza Pizza Creates a Truck-Side Billboard Inspired by the LRT
Scan-to-Sniff Fragrance Billboards
Rare Beauty's Activation with Shopify Shop Promote a New Scent
Analog-Themed Camera Campaigns
Polaroid Launched 'The Camera for an Analog Life'
Innovative Outdoor Advertising Campaigns
Unilever's Dirt is Good Turns Billboards into Playgrounds
Gen Z Soda Campaigns
Enjoy the Moment with a Coca‑Cola Targets a Generation That Wants to Unplug
Chocolate Chip Cookie-Inspired Billboards
Tate's Bake Shop Debuts an Ambitious Marketing Campaign
Creative Music-Based Campaigns
Bose Launched its 'Life Deserves Music. Music Deserves Bose.' Spot
Feel-Good Ad Campaigns
Pella’s 'Make Life Brighter' Campaign Celebrates Home and Comfort
Cinematic Condiment Campaigns
Mike's Hot Honey Has Debuted Its First National Advertising Campaign
Cinematic Denim Campaigns
Levi’s Enlists Shaboozey and Matty Matheson to Reimagine Western Staples
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
Personalized AI Billboards
Mercado Libre's Custom Billboards Analyze Their Surroundings and Adapt
Gamified Scent Marketing Experiences
Axe's Grab The Sweet Turned a Bus Stop into a Claw Machine
Distracted Driving Awareness Videos
Project Yellow Light's 'Love Story' Is a Wake-Up Call
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Pick-Your-Own Bouquet Billboards
5,000 Tesco Mother’s Day Tulips Formed an Interactive Display
Easy Drawing Inspiration
Simple Drawing Ideas Offers Creative Prompts For All Skill Levels
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Cinematic Video Game Spots
Droga5’s ‘Wake Up’ Campaign for Xbox Shows an Escape from the Everyday
Interactive Garment Billboards
The Sweaty Betty All Good in the Hood Campaign is in London
Youthful Convenience Store Campaigns
7-Eleven is Running the Roll-Up & Refuel™ Initiative
Early Allergen Exposure Ads
The Square Baby Super Bowl Spot Promotes a Science-Backed Message
Survey-Backed Sunscreen Campaigns
Banana Boat Debuts the Get Outside Stat Campaign
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
Humorous Chocolate Spots
Toblerone Introduced its ‘Chocolate Like Nobody’s Watching’
Holiday Retail Campaigns
Walmart's WhoKnewVille is a Seuss-Inspired World of Festive Cheer
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Interactive Scented Billboard Ads
LOLA MullenLowe Presents a Scented Lynx/Axe Campaign
Flavor Anthem Ads
Frank's RedHot is Bringing Flavor to the Big Game with Its Eat The GOAT Campaign
Absurd Gummy Ads
Skittles Gummies' "Uncomfortably Soft" Ads Were Shot Without AI and CGI
Satirical Destination Marketing Videos
The Viral Switzerland is Fake is Cheeky and Tech-Driven
Inaugural Vodka Billboard Campaigns
ALB Vodka Introduces Its First Billboard in New York City
Ice Cream Popsicle Campaigns
Häagen Dazs’ Devoured Campaign Sparks Craving Through Absence
Playfully Branded Crosswalks
OREO Turned Marked Areas Outside Some Kroger Stores into OREO Walks
Traffic Light-Inspired Benches
Muddycap's Traffic Light Bench Mimics a Street Signals
Art Print Bandages
The Met x Band-Aid Collection Applies Museum Works to Adhesive Strips
Interactive Embrace Billboards
giffgaff's Huggable Poster Conveys the Feeling of Being Valued
Spontaneity-Inspired Travel Campaigns
Wyndham Debuts 'Where There's a Wyndham, There's a Way'
Commemorative Nostalgic Milk Campaigns
The Got Milk? Creators Launch a Commemorative Project
Deceptive Dessert Cakes
M Street's April Fools Cakes Look Like One Thing and Taste Like Another
Activity Gear Billboards
Ocean Spray's Reclaim Happy Hour Activation Got Australians Up & Moving
Photocopied Fast Food Campaigns
McDonald's Office Delivery Ads Scanned Popular Menu Items
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Cut-Out Easter Treat Disguises
Cadbury Created Print Ads That Hide Easter Eggs as Everyday Items
Miniature Billboard Ads
Little Canada's Mini Media Initiative Spotlights Brands on Tiny Billboards
High-Concept Brand Campaigns
The ‘Legitimate You’ Campaign Proves Every Brand Can Look Pro
Food-Inspired Street Art
Knorr's Dish Pics Campaign Replaces Unwanted, Unsavory Images
Senior Creative Teams
Tosti Creative Put Out a Call for Senior Creatives Aged 70 and Older
Music Icon-Supported AI Campaigns
Music Stars Spotlight Workday's AI-Powered Enterprise Solutions
Music-Driven Hospitality Concepts
W Montréal and Billboard Launch Billboard Live at W Montréal
Road Safety-Focused QSR Campaigns
McDonald's Türkiye Launched a Campaign Called Drink & Drive
Creative Cancer Awareness Campaigns
F Cancer Debuts the 'Pick Up Your Poop' Campaign
Manatee-Spotlighting 3D Billboard Displays
LG Electronics USA Highlights the West Indian Manatee
90s-Era Snack Product Campaigns
The Pringles One You Pop Campaign Revives the Tagline for Gen Z
Feel-Good Hotlines
Harry's Interactive Mural Provides an Opportunity to Check In
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Accessible Design Campaigns
Canva's Really, Really Good Design Transformed a Sandwich Business
Edible Ranch Billboards
Hellmann's WTF is Ranch? Invited Brits to Try a Beloved American Condiment
Extra-Terrestrial Chocolate Ads
Kinder Bueno's Super Bowl Ad Makes a Moment "Yes Bueno"
Travel Lifestyle Brand Ads
Away’s 'Travel Changed Me' Film Captures the Power of Exploration
Celeb-Packed Humorous Beer Campaigns
Bud Light's Keg Commercial is Airing for Super Bowl LX
Bubblegum Street Art Buildings
Frankey Designs the Playful Hubbabubbabuilding
Girded Billboard Posters
Irn-Bru And Lucky Generals Introduced Girders Posters
No-Nonsense Grooming Campaigns
The Rock Face Makes Scents Campaign Pokes Fun at Marketing Cliches
Purpose-Driven Brand Storytelling Platforms
Hellonation Has Debuted Its Edvertising Model
Swapped Phone Campaigns
KitKat Phone Break Depicts Devices Traded for Chocolate Wafer Bars
Heartfelt Bank Ads
Synchrony Bank’s Lemonade Stand Campaign Spotlights the Power of Saving
Question-Driven Brand Revisions
NPR Turns its Logo Into Question Words
Creative Planning Boards
Creativit 1.2 Helps You Organize Ideas in One Unified Moodboard
Playful Brand Messaging Campaigns
Chicago Town Pizza Unveiled the 'It IS that deep' Ad
Ball Game-Promoting Urban Initiatives
London Sport and Saatchi & Saatchi Run 'More Ball Games'
Sports Advertising Moments
Genius Sports Found Emotional Sports Moments Can Double Ad Recall
Summer-Forward Food Billboards
Waitrose Launched its 'Let Your Summer Side Out' Campaign
AI-Powered Digital Menu Boards
Checkmate Developed "Digital Menu Boards That Think for Themselves"
Ad Creation Platforms
Magritte Helps Marketers Discover, Design, and Launch Ads Quickly
Customizable Marketing Postcards
Smartpress' Sticker & Magnet Postcards Fight Digital Fatigue
Cheeky Auto Campaigns
Hyndai Presents the Entertaining and Practical He Got Money Campaign
Automated Design Creation
CreateMyBanner Uses AI to Generate Custom Social Media Banners
Musical Grocery Service Ads
A 30-Second Instacart Bananas Spot Will Air During the Super Bowl 2026
Nostalgic Boy Band Commercials
T-Mobile Tapped Backstreet Boys for the Super Bowl This Year
Painting Display Campaigns
Nothing Interprets Pointillism in Its Artful Nod to Smartphone Displays
Winning Comment Campaigns
Dos Equis Invites Fans to Submit Legend Lines to Appear in a Commercial
Local Shop Portrait Campaigns
Coca-Cola Highlights Bosses Campaign Celebrating 125 Years in UK
Creative Analytics Platforms
Superads Delivers AI Ad Insights Across Major Social Media Channels
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Public Art Displays
Paul Anthony Smith’s Photographs Appear at 300 City Bus Stops This Summer
Calmly Dimmed Billboard Campaigns
Nescafé Joins Oglivy to Create the Decaf Billboards
Global Creative Billboard Competition
Gymnation Launches ‘Your Ad. Our Billboard’ Competition
Effortless Announcement Banners
Notice Me Please! Lets You Create & Schedule Announcement Banners
International Traveler-Focused Campaigns
Brand USA Launches Two Complementary Campaigns
Multi-Level Cancer Awareness Ads
The United Breast Cancer Foundation is at Times Square