There is currently an outbreak of sabotage targeting outdoor ads and billboards as a form of artistic entertainment . The "artists" transform the messages of the ads by painting on them and modifying their content. At times the messages are silly and absurd, but sometimes they can carry a deeper meaning.
The latest such incident is a rework of a New York City poster promoting the Lifetime series 'Army Wives', which turned it into 'Iraq Wives'. The faces of the women in the TV series are covered in a niqÄb (face veil).
I will leave the interpretation of the new "art direction" to you.