As Cloribus explains, "In an ABSOLUT world, lottery billboards show you the winning numbers for tomorrow's drawing, not yesterday's."
Absolut has done just that with their latest marketing scheme. These billboards are sure to draw the attention of lottery ticket holders everywhere. Located in New York and LA, the billboard features a set of numbers that changes every day.
In our Absolut world, these billboards would hand out the winning ticket as well. What would happen in your ABSOLUT world?