If you’re a Scandinavian, you have to love Ikea. Sometimes it is a bit of an anti-relationship, as you grew up looking at Ikea shelving units and sleeping in an Ikea bed every night. Now it has become a worldwide home furniture shopping center, which all your UK friends rave about.
But what a sweet ad campaign this is. Sigh! It brings tears to my eyes to see these happy signs of love, joy and hope. They were part of Ikea’s Christmas and The New Year campaign which ran in several cities in Europe. Well done, Swedes!