Here at Trend Hunter we've seen billboards made from just about everything: grass, lettuce, bottles, chocolate, pennies... Now we can add dice to our library of creative billboard components.
The creation of this innovative adshell must have been a painstakingly long process. 7,563 pieces of dice were used to create this happy, winning face in the Treasury Casino's bus shelter sign.
The ad's tagline is, "Let the good times roll."
The cool ad was created by Junior ad agency, Brisbane, Australia with creative director Steve Minon, art director Sharon Edmonston, and copywriter Misha McDonald.