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Billboards Made of Lettuce Edit
McDonald's Growing Fresh Salads Ad

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Billboards Made of Lettuce - McDonald’s Growing Fresh Salads Ad (VIDEO)
McDonald's Growing Fresh Salads Ad
 Published: Jun 11, 08
Comments: 4 Views: 10,314

This unique growing outdoor billboard by Leo Burnett, which promotes McDonald’s health-conscious menu items, just won a Gold at New York Festivals’ Innovative Advertising Awards.

The garden billboard was erected a few months ago with green lettuce planted to form the words “fresh salads.” The creative team worked closely with a horticulturist/landscape architect to have the lettuce start with 1½-inch spouts and grow into lush leaves over time. Watch the garden billboard grow in the above video.

The billboard was created by Leo Burnett, Chicago with creative team of Brian Shembeda, Mark Tutssel, John Condon, Vince Cook, and Gary Fox-Robertson.

References:  youtube, adrants

Filed In:  billboards,  food,  lifestyle,  marketing








Reactions
FOUR WAYS TO REACT: vote, favorite, add more examples of Billboards Made of Lettuce or comment about McDonald's Growing Fresh Salads Ad.

Favorited by Bianca Bartz on Jun 11, 08
Elsa Blaine on Jun 12, 08  1,011 Trends   1,027 Comments
Good thing lettuce was chosen, and not tomatoes to do this billboard with.
Elsa Blaine on Jun 12, 08  1,011 Trends   1,027 Comments 0
Favorited by Hanna Johanna Kobor on Jun 12, 08
Jeremy Gutsche on Jun 12, 08  1,657 Trends   2,615 Comments
Do you like the idea? It'll grow on you... (booo... bad pun)
Jeremy Gutsche on Jun 12, 08  1,657 Trends   2,615 Comments 0
Ayman Helweh on Jun 12, 08  2,236 Trends   2,641 Comments
At least it will provide good food for the birdies :)
Ayman Helweh on Jun 12, 08  2,236 Trends   2,641 Comments 0
Favorited by Sam A on Jun 12, 08
bunnie on Jun 12, 08  0 Trends   2 Comments
speaking of green advertising, i just came across this nature mural in downtown San Francisco. Its pretty cool. It was made by cleaning dirt and car exhaust from a wall next to a busy street by using green cleaning products. check out the video on you tube too. http://www.youtube.com/watch?v=5lX-2sP0JFw
bunnie on Jun 12, 08  0 Trends   2 Comments 0
Favorited by John Natch on Dec 8, 08
Favorited by Shin Kishioka, Japan and USA on Apr 21, 09

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Billboards Made of Lettuce