31 McDonald's Marketing Initiatives

Fast Food Campaigns, from Racist Advertising to Burger Apps

McDonald's marketing campaigns are always creative, clever and hunger-inducing. Whether the fast food company is trying to stir up some controversy or launch a new menu item, it always delivers the hot, greasy goods.

From subliminal advertising to racist campaigns, these McDonald's marketing campaigns will leave you hungry for more.

Implications - McDonald's is a global powerhouse in the quick-serve restaurant industry, and part of that success is due to the corporation's memorable marketing techniques. The most buzzed-about McDonald's ad campaigns feature simple slogans, gripping visuals and themes that inspire emotion in viewers. Companies can follow the Mickey D's lead by continually pushing the creative envelope to create iconic marketing messages.

SCORE
5.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 93%
Activity 69%
Freshness 8%
Big Mac Marketing Blow Up
CATEGORY
Marketing
Big Mac Marketing Blow Up
Ads The People Want
CATEGORY
Autos
Ads The People Want
Manly Burger Ads
CATEGORY
Pop Culture
Manly Burger Ads
Environmental Campaign Crashes McDonalds Site
CATEGORY
Business
Environmental Campaign Crashes McDonalds Site
McDiplomas
CATEGORY
Lifestyle
McDiplomas
Billboards Made With 7563 Dice
CATEGORY
Marketing
Billboards Made With 7563 Dice
Fast Food Fusion
CATEGORY
Lifestyle
Fast Food Fusion
Free Foodvertising
CATEGORY
Marketing
Free Foodvertising
Freeconomics & Food
CATEGORY
Marketing
Freeconomics & Food
McDonalds Launching World Cup Burger
CATEGORY
Lifestyle
McDonalds Launching World Cup Burger
McDonalds European Makeover
CATEGORY
Lifestyle
McDonalds European Makeover
Marketing with Stereotypes
CATEGORY
Autos
Marketing with Stereotypes
McHealthy
CATEGORY
Lifestyle
McHealthy
Anti-Romantic Dinner Tips
CATEGORY
Lifestyle
Anti-Romantic Dinner Tips
Finger-Paint Campaigns
CATEGORY
Lifestyle
Finger-Paint Campaigns
Ads That Can Only Be Read At Night
CATEGORY
Lifestyle
Ads That Can Only Be Read At Night
McDonalds by Mobile
CATEGORY
Tech
McDonalds by Mobile
Artistic Floodvertising
CATEGORY
Social Good
Artistic Floodvertising
Fast Food Searchlights
CATEGORY
Marketing
Fast Food Searchlights
McDonalds Uses Subliminal Advertising (or do they?)
CATEGORY
Tech
McDonalds Uses Subliminal Advertising (or do they?)
McDonalds India Uses Baby Ronald
CATEGORY
Pop Culture
McDonalds India Uses Baby Ronald
Movie Icon Food Ads
CATEGORY
Lifestyle
Movie Icon Food Ads
Crowdsourced McAdvertising
CATEGORY
Marketing
Crowdsourced McAdvertising
2 Creative McDonald's Ads
CATEGORY
Marketing
2 Creative McDonald's Ads
Puzzle Billboards
CATEGORY
Marketing
Puzzle Billboards
McDonalds Makeover
CATEGORY
Business
McDonalds Makeover
Sleek Fast Food Redesigns
CATEGORY
Art & Design
Sleek Fast Food Redesigns
Racist McDonalds Ad?
CATEGORY
Marketing
Racist McDonalds Ad?
McPhotoshopping
CATEGORY
Marketing
McPhotoshopping
Awesome Outdoor Ads
CATEGORY
Marketing
Awesome Outdoor Ads