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31 McDonald's Marketing Initiatives

Fast Food Campaigns, from Racist Advertising to Burger Apps

— December 9, 2010 — Marketing
McDonald's marketing campaigns are always creative, clever and hunger-inducing. Whether the fast food company is trying to stir up some controversy or launch a new menu item, it always delivers the hot, greasy goods.

From subliminal advertising to racist campaigns, these McDonald's marketing campaigns will leave you hungry for more.

Implications - McDonald's is a global powerhouse in the quick-serve restaurant industry, and part of that success is due to the corporation's memorable marketing techniques. The most buzzed-about McDonald's ad campaigns feature simple slogans, gripping visuals and themes that inspire emotion in viewers. Companies can follow the Mickey D's lead by continually pushing the creative envelope to create iconic marketing messages.
5.7
Score
Popularity
Activity
Freshness
31
Big Mac Marketing Blow Up
Big Mac Marketing Blow Up
McDonald's Robber is a Jingle Contest Finalist
<
30
Manly Burger Ads
Manly Burger Ads
The McDonalds Quarter Pounder Commercial Inspired by Old Spice Ads
<
29
Ads The People Want
Ads The People Want
Heidi, Hasselhoff & a Talking Car for VW
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28
Environmental Campaign Crashes McDonalds Site
Environmental Campaign Crashes McDonalds Site
<
27
Fast Food Fusion
Fast Food Fusion
McDonald's Replaces Buns With Tortillas for the Mac Snack Wrap
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26
Billboards Made With 7563 Dice
Billboards Made With 7563 Dice
Treasury Casino Ad
<
25
McDiplomas
McDiplomas
McDonalds Vocational Diploma
<
24
Freeconomics & Food
Freeconomics & Food
McDonalds Gives Out Free McSkillet Burritos
<
23
Free Foodvertising
Free Foodvertising
Gratis Grub at Denny's Feeds 2 Million Patient People
<
22
McHealthy
McHealthy
McDonalds Launches Healthy "Happy Meal"
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21
Marketing with Stereotypes
Marketing with Stereotypes
Lamborghini: Feel Italian Wherever You Are
<
20
McDonalds Launching World Cup Burger
McDonalds Launching World Cup Burger
<
19
Finger-Paint Campaigns
Finger-Paint Campaigns
KFC Finger Lickin' Ads
<
18
McDonalds European Makeover
McDonalds European Makeover
Golden Arches Goes Chic
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17
Ads That Can Only Be Read At Night
Ads That Can Only Be Read At Night
McDonald's Creative Night Adshell
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16
Anti-Romantic Dinner Tips
Anti-Romantic Dinner Tips
AskMen.com Compiles List of Date Night Dinners to Avoid
<
15
McDonalds by Mobile
McDonalds by Mobile
Japan's RFID Contactless Coupon Program
<
14
Artistic Floodvertising
Artistic Floodvertising
Fake Flooding at McDonalds to Promote Climate Change Awareness
<
13
Fast Food Searchlights
Fast Food Searchlights
McDonalds as the New Nocturnal Hero to the Rescue
<
12
Movie Icon Food Ads
Movie Icon Food Ads
The McDonalds 'Come As You Are' Campaign Has Some Familiar Faces
<
11
McDonalds Uses Subliminal Advertising (or do they?)
McDonalds Uses Subliminal Advertising (or do they?)
<
10
Luxury Straws
Luxury Straws
The Tiffany Monkey Straw
<
9
McDonalds India Uses Baby Ronald
McDonalds India Uses Baby Ronald
Scaring Customers Away?
<
8
Crowdsourced McAdvertising
Crowdsourced McAdvertising
The McDonalds Honor Angus Campaign is Created by Customers
<
7
2 Creative McDonald's Ads
2 Creative McDonald's Ads
WiFi + 24/7 Drive Thru
<
6
Puzzle Billboards
Puzzle Billboards
McDonald's Sort Your Head Out Campaign
<
5
McDonalds Makeover
McDonalds Makeover
Hip Store, Sleek Uniforms
<
4
Sleek Fast Food Redesigns
Sleek Fast Food Redesigns
McDonald's Drive-In Restaurant in Maribor, Slovenia Gets Makeover
<
3
Racist McDonalds Ad?
Racist McDonalds Ad?
Look Closer : Individuals
<
2
McPhotoshopping
McPhotoshopping
McDonalds Gets Creative With Digitally Modified Ad Campaigns
<
1
Awesome Outdoor Ads
Awesome Outdoor Ads
9 Not So Boring Billboards
<