We all experiment at some time in our lives. After all, how would so many of today's luxuries have come into being without experimenting first?
The following cluster looks at some experiments that never should have seen the light of day, but are fun to watch just the same. Included are open car roof car washes, shrimps on treadmills, and the famonus diet Coke and Mentos experiments.
Implications - From open-roof car washes to rebranding experiments, without experiments society wouldn't have most of the products we have today. By encouraging experimentation, more products, useful or not will be created and ultimately, may create the next big product or experience no one can live without.
28 Experimental Innovations
26
Experimenting With Make-up
Models Do the Odd Just for You
25
Rebranding Experiments
Bentley-Bodied HUMMER
24
Virtual Hairstyle Experiments
Interactive Site Lets You Try The Big Bang Look
23
Diet Coke and Mentos Experiment 137
Expect Your Kids Follow
22
Bodysuits for Boys
Experimental Teen Fashion by Sasha B for KTZ
21
Cooking Eggs With Cell Phones
Russian Experiment Shows Its Possible
20
Diet Coke and Mentos Experiments II
The Dominoe Effect
19
Crowdsourced Journalism
Assignment Zero: an Experiment in Pro-Am Journalism
18
NASA's Experimental Air Crafts
X-48B BWB
17
Knitted Science Experiments
PETA-Friendly Lab Rats by Crafty Hedgehog
16
Wasting 280,951 Office Post-Its
The Sticky Note Experiments
15
Experimental Scramjet Reaches Mach 10
14
The No Impact Lifestyle Experiment
A Year Without Toilet Paper
13
Dangerous Microwave Experiments
Nuked Cell Phone
12
Shrimps On Treadmills
Scientific Experiments Are Comedy Gold
11
Undercover Social Experiments
ABC Tests America's Gay Tolerance in a Sports Bar
10
People as Traffic Sensors
Nokia's Road Experiment
9
3D Flash Experiments As Art
The Lab by Mathieu Badimon
8
Random Toothpaste Experiments
23 Tubes, 1 Bowl
7
Experiments in Lifestyle Design
Blog of the New Rich
6
Reusable Paper
Experimental Xerox Paper Erases Itself
5
Experimental Comedy Revivals
Tim and Eric on Adult Swim
4
Space Medicine
Kibo Japanese Experiment Module
3
Experimental Philosophy
Eugene Mirman Analyzes Intent
2
Open-Roof Car Washes
Mini Cabrio Tries To Go Viral With A Soaking Experiment
1
Experimental Video Art Project
Spinvision.tv
Related Ideas
Playfully Serious Designs
Nik Bentel Studio Pivots from the Whimsical to the Playfully Serious
Unconventionally Categorized Drinks
Smirnoff ICE Drops a Global Campaign to Celebrate 25 Years
Sponteneous Beach Club-Inspired Campaigns
Casablanca Debuts the Beach Club 2026 Campaign
Experimental Phone Concepts
Modular Magnetic Interconnection Technology Roots Tecno’s MWC Concepts
Candy-Inspired Sodas
Candy Lips Recreates Childhood Flavors Without Artificial Sweeteners
Provocative Soda Stunts
Evolution Fresh x Bretman Rock Hosted a Soda-Powered Car Wash
Gamified Fast Food Challenges
McDonald's Side Missions Encourage Fun, Spontaneous Detours
Debunking Skincare Campaigns
The Periodic Fable by The Ordinary Exposes Beauty Industry Buzzwords
Ai-Powered Recipe-Generating Appliance
The Kitchen Cosmo Reimagines Kitchen Design Through Utility
Gin Cocktail Experiences
Fords Gin Hosted its 'Beyond the Pour' Experience at Rockefeller Center
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
Nationwide Soda Campaigns
America250's Coca-Cola Mini Cans Campaign Spotlight All 50 States
Theatrical Cocktail Experiences
The Theatre by ZLB23 Unfolds at a Seven-Seat Bar
Therapy-Inspired Retail Concepts
Okamura Reimagines Retail Therapy with the Kimochi Kiosk in 2025
Science-Backed High-Energy Toy Collections
Moose Toys Partners with Mark Rober on CrunchLabs
Experiential Convenience Stores
FamilyMart Announced IP-Centered Store Experiences in Japan
Nutrition-Forward Treat Shop Pop-Ups
Bloom Nutrition Hosted the Very Successful Treat Shoppe
Sauce-Proof Shirts
Shake Shack Created Disposable Fashion Inspired by Tray Liners
Iconic Soda Challenge Kits
Pepsi Introduces the 'Pepsi Challenge Kit'
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Gen Z-Influenced Drink Menus
These New McDonald’s CosMc Drinks are Headed to Over 500 Locations
Playful Snack Collectables
The Once You Pop Mystery Box from Pringles Introduces Blind-Flavors
Phone-Free Crafting Experiences
Pinterest Brought a Phone-Free Experience to the Desert
Analog Creativity-Inspired Installations
Moleskine Presents 'Unleash Your Genius' at BASE Milano
Faux Food Pop-Ups
MoMA Design Store Unveils an Immersive 'MoMA Mart' Pop-Up for NYC
Dirty Soda Drive-Thrus
Olipop's Pop-Up Served Spicy Pickle Sodas and Cereal Milk Sodas
Sneaker Tag-Inspired Car Keys
Nissan's Kicks Key Merges Auto Technology with Streetwear Culture
Playful Learning Collections
IKEA Open House Miami Has Child-Focused Designs for Miami Art Week
Gen Z-Themed Soda Campaigns
Pepsi Relation-Sips Showcase Small Gestures This Valentine's Day
Whisky Sample Pouches
Douglas Laing & Co Launched a Try-Before-You-Buy Whisky Campaign
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Community-First Beauty Hubs
The Immersive Club MAC Retail Concept Features Experiential Zones
Humorous Outdoor Apparel Campaigns
Columbia Sportswear Launches Engineered for Whatever
Brighton Retail Launch Ads
IKEA Brighton Uses Seagull Splatter Campaign to Win Local Attention
Self-Discovery Soda Ads
Pepsi The Choice Features a Polar Bear Finding His Taste Preference
Friendly Fandom Campaigns
Heineken Kicked Off Fans Have More Friends with a Fun Social Experiment
Experimental Knitwear Series
The Prototype Research_series 09 Presents Air-Blown Laminated Knits
Foggy Self-Care Billboards
eos' Windows of Self-Care Let Passersby Interact with Unique Personas
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Lab-Inspired Skincare Pop-Ups
The Ordinary Immersive Experience Tackles Skincare Misinformation
Design Food Exhibitions
IKEA's Food for Thought Exhibition in Milan Explores Cooking Rituals
Unexpected Boundary-Pushing Chairs
Marco Segovia Presents the Atypical Chair Concept
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
Business Idea Generators
Crazy Business Idea Generator Lets Users Vote and Share Ideas Socially
Next Generation Art Designs
Apple Designers of Tomorrow Presents New Talent at Design Miami Paris
Grocery-Inspired Beauty Pop-Ups
The Markup Marché by The Ordinary Challenges Industry Buzzwords
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Ultra-Flavorful Snack Collaborations
Van Holten's and Pringles Unveiled an Unconventional Product
Mobile Try-On Tours
Kizik Invites People to See Its Hands-Free Shoes in Action
Corporate Skin-Care Initiatives
Beiersdorf Launches the Skin Care Innovation Fund
Experimental Beverage Pop-Ups
Nespresso's The Recipe Remix Shares Unusual Flavor Combos
Gen Z Soda Campaigns
Enjoy the Moment with a Coca‑Cola Targets a Generation That Wants to Unplug
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Playful Pickle Initiatives
Pickle It Forward Lets Pickle Lovers & Pickle Haters Win at McDonald's
Flavored Popcorn Games
Popcorn Shed Pop Luck Serves Up Tasty or Unwanted Flavors
Emotional Introspection Drinking Experiences
Suntory's Glass and Words Bar Concept is Novel
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
Social Experiment Cafes
International Delight Set Up the Simply Coffee Café to Capture Reactions
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Gamified Scent Marketing Experiences
Axe's Grab The Sweet Turned a Bus Stop into a Claw Machine
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Sofa-Centered Marketing Activations
This Sofa Club Activation Encouraged Consumers to Take a Seat
Canadian Creator-Approved Campaigns
The Hacksmith and Mentos Launch a Fizz-Powered Innovation
Free-From Parlor-Inspired Sodas
The Latest Nixie Sodas Embrace Nostalgic Flavors
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Immersive Design Studio Showcases
Fritz Hansen Presented 'Shaping Lasting Design' in Copenhagen
Nostalgic Canned Cocktails
A Classic Fair Refreshment Inspired Shake Up Cocktails
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Limited Edition Peelable Bottles
S.Pellegrino Redesigns its Bottles to Spark Social Interaction
Anti-Water Waste Cleaning Campaigns
The Ecover 'Waste No Space' Campaign Encourages Conservation
Divergent Chewing Gum Campaigns
Trident's TriDifferent Inspired Gen Z to Break Away from Sameness
Experiential Running Shoe Shops
House of SportsShoes Merges Digital Presence & Physical Experience
Open-Ended Exploration Toys
Melissa & Doug Entered Toy Industry Hall of Fame
Playfully Reimagined Door Designs
Kiki and Joost Reinterpret the Door with Two Distinct Visions
Bourbon Climate Experiments
Milam & Greene Whiskey Introduces The Answer
Colleague-Connecting Pubs
The Office by Heineken Celebrates the Best Part of Work Culture
Opposites-Inspired Branded Exhibitions
Kia Debuts Resonance of Opposites During Milan Design Week
Immersive Auto-Focused Artistic Experiences
Lexus Explores the Relation Between Humans & Mobility
Unused Condiment Exchanges
Heinz Trade-Up Lets People Trade Unwanted Packets for a Ketchup Bottle
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Science-Backed Adventure Collaborations
Toyota, AllGear Digital & Immersion Neuroscience Partner
AI Experiment Hubs
Google Labs Showcases Early AI Tools And Experimental Features
Health-Boosted Candies
Baby Bottle Pop's Adulthood Survival Collection Recognizes Popular Callouts
Experiential Flavor Campaigns
McCormick Launches a Multi-Sensory Black Currant Dining Experience
Mystery-Driven Beauty Brands
Enigma Launched with the Philosophy That Beauty Should Be Personal
Interactive Traveling Marketing Initiatives
Heinz Pllayfully Spotlights the Heinz Ketchup Zero
Historically Inspired Sandwiches
Hellmann’s Recreated "The First Sandwich"
Sensory Museum Experiences
The Museum of Illusions Features Immersive Attractions
Idea Generation Tools
One Million Ideas Offers Endless Inspiration for Companies and Users
Assistive Mobility Technology Initiatives
Toyota Partners with the MaRS Discovery District
90s-Era Snack Product Campaigns
The Pringles One You Pop Campaign Revives the Tagline for Gen Z
High-Profile Experiential Luxury Initiatives
Moët Hennessy is Formula 1 Global Luxury Partner
Protein-Inspired Architecture
Folded Protein Molecule Research & Exhibition Rethinks Structure
Auto-Inspired Online Marketplaces
Goodyear's The Vault is Sure to Excite Auto Enthusiasts
Wacky Design Smartphones
Nothing, Motorola, and Others Embrace Playful Phone Experimentation
AI-Powered Sampling Experiences
Swish is Revolutionizing How Consumers Try New Products
Personalized Neuroaesthetic Experiences
113 Spring's Emergence Service Supports Creative Expansion
Science-Themed Soda Shop Experiences
Cool Sips Mad Scientist Soda Lab Celebrates Halloween
Experimental Door Handles
The Door Knobs Exhibition Explores Form, Material, and Interaction
Future-Facing Food Menus
Fura's Future Food Menu Explores the Impacts of Climate Change
Shrimp Chips-Focused Campaigns
Calbee America Launches 'What the Wild Ones Eat' Campaign
Experimental Classroom Layouts
Smarin Has Caught Attention for Its ÉColetopie System
Interactive Beauty Destinations
Superdrug Beauty Playgrounds Inspire Fun & Product Discovery
Creative Experiment Sites
WorldsWorstWebsite.lol Explores Intentional Bad Designs Online
Aluminum Sparkling Wine Bottles
CECI 1938's First-of-Its-Kind Design Fits a Cork, Cage & Seal
Hyperreal Safety Installations
Sunburnt Car by TBWA\Eleven Visualizes In-Car UV Exposure
Comprehensive Smart Living Visions
MOVA Debuts 'Infinite Smart Universe' Concept at AWE 2026
Modern Living Cleaning Collections
Tineco Boasts New Intelligent Cleaning Devices at CES 2026
Personalised Immersive Wellness
Emergence at 113 Spring is a New Multi-Sensorial Wellness Curation
Experiential Sock Pop-Ups
O2's Not a Sock Shop Shared Designs Reflecting Priority Experiences
Responsive Light Museums
teamLab Phenomena Abu Dhabi Turns Environment into Evolving Digital Art
Illusory Dining Concepts
A Taste Illusion Experience Plays with Diners' Perception on April 1st
Swapped Phone Campaigns
KitKat Phone Break Depicts Devices Traded for Chocolate Wafer Bars
Air-Infused Material Experiments
Project Ara Explores Air and Biomimicry as Lightweight Material
Sculptural Writing Tools
Experimental Pencils Rethinks the Humble Pencil as a Tool for Expression
Question-Driven Brand Revisions
NPR Turns its Logo Into Question Words
Surf and Track Hatchbacks
MINI and Deus Ex Machina Unveil Bold Surf and Racing Concept Cars
Sensorial Dishwasher Installations
The Cascade Clean Machine Shows the Power of Cascade in Action
Redesigning Restful Moments
The ANEW Project Turns Daily Objects into Mini Retreats
Retro Phone-Free Events
Before the Internet is on a Mission to Reconnect People in Real Life
Unsinkable Metal Vessel Concepts
University Of Rochester Creates Superhydrophobic Aluminum Tubes
Subway Cabin Makeovers
British Airways NYC Subway Turns Commute into an In-Flight Experience
Celebratory Innovation Coins
The United States Mint 2026 $1 Innovation Coins Come in Four Designs
Experimental Wine Projects
Pasqua Wines Continues Its Experimental Wine Experience
Zero-Carbon City Concept Installations
Finding Infinity Presents the New Normal Exhibition
Adventurous Summertime Retailer Promotions
The Maverik Summer Deals Prioritize Cost Savings
Experimental Whiskey Ranges
The Tailored Spirits Experimental Series Features Four New Expressions
University-Led Food Research Projects
Breda University Launches a Multi-Year Study
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Health Object Art Exhibitions
Out of Orifice Explores Interfaces Between Body, Design, & Intimacy
Startup Failure Archives
404tomb Documents Defunct Startups And Their Digital Legacy
Mystery Ice Cream Shops
Surprise Scoop Invites Ice Cream Lovers to Play Flavor Roulette
Experimental Soup Varieties
Crosse & Blackwell Surveyed Consumers for Product Feedback
Anti-Splashing Bathroom Fixtures
These Modern Urinal Designs Elevate Cleanliness
Futuristic Rooftop Seating
The LS24 Lounge System Reimagines Seating on Prada’s Rooftop
Canned Pasta Water Pranks
Eat Wasted Teased a Canned Pasta Water as a Way to Reduce Water Waste
Luxurious Nitro Cocktails
Inversion Nitro Cocktails Capture the Texture of Freshly Shaken Drinks
Minimal Spray Bottle Concepts
NOS Design Creates the NUBE Concept of Spray Bottles
Science-Inspired Pop-Ups
30atoms Designed an Airport Retail Space Around Molecular Aesthetics