We all experiment at some time in our lives. After all, how would so many of today's luxuries have come into being without experimenting first?
The following cluster looks at some experiments that never should have seen the light of day, but are fun to watch just the same. Included are open car roof car washes, shrimps on treadmills, and the famonus diet Coke and Mentos experiments.
Implications - From open-roof car washes to rebranding experiments, without experiments society wouldn't have most of the products we have today. By encouraging experimentation, more products, useful or not will be created and ultimately, may create the next big product or experience no one can live without.
28 Experimental Innovations
26
Experimenting With Make-up
Models Do the Odd Just for You
25
Rebranding Experiments
Bentley-Bodied HUMMER
24
Virtual Hairstyle Experiments
Interactive Site Lets You Try The Big Bang Look
23
Diet Coke and Mentos Experiment 137
Expect Your Kids Follow
22
Bodysuits for Boys
Experimental Teen Fashion by Sasha B for KTZ
21
Cooking Eggs With Cell Phones
Russian Experiment Shows Its Possible
20
Diet Coke and Mentos Experiments II
The Dominoe Effect
19
Crowdsourced Journalism
Assignment Zero: an Experiment in Pro-Am Journalism
18
NASA's Experimental Air Crafts
X-48B BWB
17
Knitted Science Experiments
PETA-Friendly Lab Rats by Crafty Hedgehog
16
Wasting 280,951 Office Post-Its
The Sticky Note Experiments
15
Experimental Scramjet Reaches Mach 10
14
The No Impact Lifestyle Experiment
A Year Without Toilet Paper
13
Dangerous Microwave Experiments
Nuked Cell Phone
12
Shrimps On Treadmills
Scientific Experiments Are Comedy Gold
11
Undercover Social Experiments
ABC Tests America's Gay Tolerance in a Sports Bar
10
People as Traffic Sensors
Nokia's Road Experiment
9
3D Flash Experiments As Art
The Lab by Mathieu Badimon
8
Random Toothpaste Experiments
23 Tubes, 1 Bowl
7
Experiments in Lifestyle Design
Blog of the New Rich
6
Reusable Paper
Experimental Xerox Paper Erases Itself
5
Experimental Comedy Revivals
Tim and Eric on Adult Swim
4
Space Medicine
Kibo Japanese Experiment Module
3
Experimental Philosophy
Eugene Mirman Analyzes Intent
2
Open-Roof Car Washes
Mini Cabrio Tries To Go Viral With A Soaking Experiment
1
Experimental Video Art Project
Spinvision.tv
Related Ideas
Sponteneous Beach Club-Inspired Campaigns
Casablanca Debuts the Beach Club 2026 Campaign
Experimental Phone Concepts
Modular Magnetic Interconnection Technology Roots Tecno’s MWC Concepts
Mix-and-Match Candy Products
Mentos Experimentos Pairs Mini Candies with Jelly Covers
Provocative Soda Stunts
Evolution Fresh x Bretman Rock Hosted a Soda-Powered Car Wash
Debunking Skincare Campaigns
The Periodic Fable by The Ordinary Exposes Beauty Industry Buzzwords
Fake Food Delivery Apps
Korea's Viral Dopamine Shopping Sites Mimic the Online Ordering Experience
Ai-Powered Recipe-Generating Appliance
The Kitchen Cosmo Reimagines Kitchen Design Through Utility
Grocery-Inspired Beauty Pop-Ups
The Markup Marché by The Ordinary Challenges Industry Buzzwords
Foreign Flavor Pop-Ups
loveholidays' Crisps from Abroad Shared Varieties from Around the World
Theatrical Cocktail Experiences
The Theatre by ZLB23 Unfolds at a Seven-Seat Bar
Summer Fragrance-Inspired Pop-Ups
Maison Margiela Launched a Pop-Up Café in Amsterdam
Experiential Convenience Stores
FamilyMart Announced IP-Centered Store Experiences in Japan
Science-Backed High-Energy Toy Collections
Moose Toys Partners with Mark Rober on CrunchLabs
Mockumentary Product Tests
Robert Irwin vs. 100 Crocs Puts Columbia Sportswear Shoes to the Test
Nutrition-Forward Treat Shop Pop-Ups
Bloom Nutrition Hosted the Very Successful Treat Shoppe
Connected Beverage Platforms
Coca-Cola Uses Freestyle Data to Create New Drinks Faster
Modern Fast-Casual Concepts
KFC Introduces Open House Prototype
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Playful Snack Collectables
The Once You Pop Mystery Box from Pringles Introduces Blind-Flavors
Experiential fragrance
CPL Aromas Creates Interactive Scent Worlds for Emotional Engagement
Soda-Inspired Hair Accessories
Diet Coke by Framar Shares Limited Tools and Style Statements
Phone-Free Crafting Experiences
Pinterest Brought a Phone-Free Experience to the Desert
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Mobile Cafe Pop-Ups
Coach Introduced a Vibrant Coffee Truck in Gotemba, Japan
Faux Food Pop-Ups
MoMA Design Store Unveils an Immersive 'MoMA Mart' Pop-Up for NYC
Experiential Brand Cafés
Nutella Reimagines Its Chicago Café with Digital Ordering and a New Menu
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Gen Z-Themed Soda Campaigns
Pepsi Relation-Sips Showcase Small Gestures This Valentine's Day
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Whisky Sample Pouches
Douglas Laing & Co Launched a Try-Before-You-Buy Whisky Campaign
Interactive Tasting Experiences
CJ BIO Calls Attention to its TasteNrich® Taste Lab
Tea Experience Bars
HeyTea's Teabar Expands Tea into Desserts, Tastings, and Social Experiences
Humorous Outdoor Apparel Campaigns
Columbia Sportswear Launches Engineered for Whatever
Last-Minute Travel Campaigns
easyJet Drop Everything Encourages Spontaneous Trips
Brighton Retail Launch Ads
IKEA Brighton Uses Seagull Splatter Campaign to Win Local Attention
Friendly Fandom Campaigns
Heineken Kicked Off Fans Have More Friends with a Fun Social Experiment
Self-Discovery Soda Ads
Pepsi The Choice Features a Polar Bear Finding His Taste Preference
Experimental Knitwear Series
The Prototype Research_series 09 Presents Air-Blown Laminated Knits
Foggy Self-Care Billboards
eos' Windows of Self-Care Let Passersby Interact with Unique Personas
Lab-Inspired Skincare Pop-Ups
The Ordinary Immersive Experience Tackles Skincare Misinformation
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Experiential Fast Food Collaborations
Popeyes Turned Chicken Tenders Into a Music Venue Experience
Design Food Exhibitions
IKEA's Food for Thought Exhibition in Milan Explores Cooking Rituals
Business Idea Generators
Crazy Business Idea Generator Lets Users Vote and Share Ideas Socially
Next Generation Art Designs
Apple Designers of Tomorrow Presents New Talent at Design Miami Paris
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Corporate Skin-Care Initiatives
Beiersdorf Launches the Skin Care Innovation Fund
Aperitivo-Inspired Schmears
PopUp Bagels and Spritz Society Created Aperitivo Orange Shmear
Experimental Beverage Pop-Ups
Nespresso's The Recipe Remix Shares Unusual Flavor Combos
Playful Pickle Initiatives
Pickle It Forward Lets Pickle Lovers & Pickle Haters Win at McDonald's
Mobile Luxury Boutiques
Mytheresa Tours the Hamptons with a Curated Mobile Boutique
Portable Premium Snacking
Pringles Shrinks Its Iconic Crisps into Portable Lunchbox Snack Packs
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Nostalgic Summer Snacks
Entenmann's Launches Childhood-Inspired Seasonal Treats
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Sofa-Centered Marketing Activations
This Sofa Club Activation Encouraged Consumers to Take a Seat
Free-From Parlor-Inspired Sodas
The Latest Nixie Sodas Embrace Nostalgic Flavors
Temperature-Controlled Pop-Up Bars
The Chiller Room by Minus 196 Offers Relief from Summer Heat
Screen-Free Dining Challenges
Chick-fil-A Rewarded Customers Who Ditched Their Phones at the Table
No-Cook Clubs
Tempo's Never Cook Club Helps Millennials and Gen Z Eat Well
Nostalgic Canned Cocktails
A Classic Fair Refreshment Inspired Shake Up Cocktails
Culture-Driven Product Launches
Church’s Texas Chicken launches Churchie Sauce with a local event
Entrepreneurship Adventure Platforms
Lemonade Lab Lets Kid-Run Businesses Accept Tap Payments
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Limited Edition Peelable Bottles
S.Pellegrino Redesigns its Bottles to Spark Social Interaction
Divergent Chewing Gum Campaigns
Trident's TriDifferent Inspired Gen Z to Break Away from Sameness
AI-Powered Fragrance Development
Unilever Expands Fragrance R&D With New India Hub
Flavored Popcorn Games
Popcorn Shed Pop Luck Serves Up Tasty or Unwanted Flavors
Experiential Running Shoe Shops
House of SportsShoes Merges Digital Presence & Physical Experience
Open-Ended Exploration Toys
Melissa & Doug Entered Toy Industry Hall of Fame
Bubble Wrap Billboards
Tombola's Interactive Billboards Engage Passersby with a Sensory Activity
Opposites-Inspired Branded Exhibitions
Kia Debuts Resonance of Opposites During Milan Design Week
Science-Backed Adventure Collaborations
Toyota, AllGear Digital & Immersion Neuroscience Partner
AI Experiment Hubs
Google Labs Showcases Early AI Tools And Experimental Features
Spontaneous Holiday Experiences
Virgin Red Challenged People on the Street to Turn FOMO into Go-Mo
Health-Boosted Candies
Baby Bottle Pop's Adulthood Survival Collection Recognizes Popular Callouts
Experiential Flavor Campaigns
McCormick Launches a Multi-Sensory Black Currant Dining Experience
Adaptive Zipper Mechanisms
MIT Developed Shape-Shifting Zipper Systems for Adaptive Structures
Snack Bar-Promoting Experiential Campaigns
Einstein Energy Super Snack Bars Ran a Campaign at SXSW
Interactive Traveling Marketing Initiatives
Heinz Pllayfully Spotlights the Heinz Ketchup Zero
Playfully Reimagined Door Designs
Kiki and Joost Reinterpret the Door with Two Distinct Visions
Historically Inspired Sandwiches
Hellmann’s Recreated "The First Sandwich"
Idea Generation Tools
One Million Ideas Offers Endless Inspiration for Companies and Users
90s-Era Snack Product Campaigns
The Pringles One You Pop Campaign Revives the Tagline for Gen Z
Auto-Inspired Online Marketplaces
Goodyear's The Vault is Sure to Excite Auto Enthusiasts
Protein-Inspired Architecture
Folded Protein Molecule Research & Exhibition Rethinks Structure
Subway Cabin Makeovers
British Airways NYC Subway Turns Commute into an In-Flight Experience
Viral Bakery Reinventions
Sainsbury's Launches Dipped Croissants Inspired by Social Pastry Trends
Bio-Based Refrigerators
The How to Grow a Refrigerator Rethinks Sustainable Cooling
Wacky Design Smartphones
Nothing, Motorola, and Others Embrace Playful Phone Experimentation
AI-Powered Sampling Experiences
Swish is Revolutionizing How Consumers Try New Products
Personalized Neuroaesthetic Experiences
113 Spring's Emergence Service Supports Creative Expansion
Toaster Pastry Billboards
Ginsters Set Up a Pastry Toastie Billboard in a Commuter Hotspot
Science-Themed Soda Shop Experiences
Cool Sips Mad Scientist Soda Lab Celebrates Halloween
Shrimp Chips-Focused Campaigns
Calbee America Launches 'What the Wild Ones Eat' Campaign
Interactive Web Experiences
The HTML Maze Challenges Users To Explore, Create, And Escape
Experimental Door Handles
The Door Knobs Exhibition Explores Form, Material, and Interaction
Ritual-Based Mobile Design
ECAL and Google Explored Hardware Inspired by Everyday Habits
Creative Experiment Sites
WorldsWorstWebsite.lol Explores Intentional Bad Designs Online
Aluminum Sparkling Wine Bottles
CECI 1938's First-of-Its-Kind Design Fits a Cork, Cage & Seal
Comprehensive Smart Living Visions
MOVA Debuts 'Infinite Smart Universe' Concept at AWE 2026
Multiverse Research Platforms
Multiverse Theory Explores The Possibility Of Multiple Universes
Modern Living Cleaning Collections
Tineco Boasts New Intelligent Cleaning Devices at CES 2026
Discovery-Driven Beverage Programs
Dog Haus Expands Drinks Into a Menu Exploration Platform
Hyperreal Safety Installations
Sunburnt Car by TBWA\Eleven Visualizes In-Car UV Exposure
Personalised Immersive Wellness
Emergence at 113 Spring is a New Multi-Sensorial Wellness Curation
Experiential Sock Pop-Ups
O2's Not a Sock Shop Shared Designs Reflecting Priority Experiences
Responsive Light Museums
teamLab Phenomena Abu Dhabi Turns Environment into Evolving Digital Art
Illusory Dining Concepts
A Taste Illusion Experience Plays with Diners' Perception on April 1st
Co-Creation Food Labs
Vibrant Ingredients Expands Rapid Prototyping for Food and Beverage Brands
Air-Infused Material Experiments
Project Ara Explores Air and Biomimicry as Lightweight Material
Sculptural Writing Tools
Experimental Pencils Rethinks the Humble Pencil as a Tool for Expression
Interactive Rising Boat Installations
Explore NB Ran a Fundy Belle Activation in Toronto
Question-Driven Brand Revisions
NPR Turns its Logo Into Question Words
Social Learning Experiences
Lectures on Tap Hosts Expert-Led Discussions in Local Bars
Surf and Track Hatchbacks
MINI and Deus Ex Machina Unveil Bold Surf and Racing Concept Cars
Retail Beverage Experiences
The Paper Store Uses Custom Drink Stations to Boost Engagement
Extreme Product Tests
Columbia Sportswear's Balloon Product Test Doused Volunteers in Water
Redesigning Restful Moments
The ANEW Project Turns Daily Objects into Mini Retreats
Unsinkable Metal Vessel Concepts
University Of Rochester Creates Superhydrophobic Aluminum Tubes
Experiential Trade Shows
Wines Experience Reinvents Industry Networking in London
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Experimental Wine Projects
Pasqua Wines Continues Its Experimental Wine Experience
Interactive Fast-Casual Dining
Pepper Lunch Expands Its Sizzling DIY Dining Concept
Experience-Focused Retail Carts
Target Redesigned Shopping Carts for Comfort and Convenience
Data-Led Brand Creation
AS Watson Builds Brands Using Shopper Insights and Loyalty Data
Experimental Whiskey Ranges
The Tailored Spirits Experimental Series Features Four New Expressions
University-Led Food Research Projects
Breda University Launches a Multi-Year Study
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Startup Failure Archives
404tomb Documents Defunct Startups And Their Digital Legacy
Experimental Soup Varieties
Crosse & Blackwell Surveyed Consumers for Product Feedback
Social Entertainment Apps
BuzzWheel Turns Group Gatherings Into Interactive Challenge Experiences
Futuristic Rooftop Seating
The LS24 Lounge System Reimagines Seating on Prada’s Rooftop
Canned Pasta Water Pranks
Eat Wasted Teased a Canned Pasta Water as a Way to Reduce Water Waste
Three-Pillar Roadmap Strategy
European Commission Presents Its Roadmap To Phase Out Animal Testing
Science-Inspired Pop-Ups
30atoms Designed an Airport Retail Space Around Molecular Aesthetics
Anniversary-Celebrating Cooler Companies
California Innovations Marks Its 40th Anniversary