We all experiment at some time in our lives. After all, how would so many of today's luxuries have come into being without experimenting first?
The following cluster looks at some experiments that never should have seen the light of day, but are fun to watch just the same. Included are open car roof car washes, shrimps on treadmills, and the famonus diet Coke and Mentos experiments.
Implications - From open-roof car washes to rebranding experiments, without experiments society wouldn't have most of the products we have today. By encouraging experimentation, more products, useful or not will be created and ultimately, may create the next big product or experience no one can live without.
28 Experimental Innovations
26
Experimenting With Make-up
Models Do the Odd Just for You
25
Rebranding Experiments
Bentley-Bodied HUMMER
24
Virtual Hairstyle Experiments
Interactive Site Lets You Try The Big Bang Look
23
Diet Coke and Mentos Experiment 137
Expect Your Kids Follow
22
Bodysuits for Boys
Experimental Teen Fashion by Sasha B for KTZ
21
Cooking Eggs With Cell Phones
Russian Experiment Shows Its Possible
20
Diet Coke and Mentos Experiments II
The Dominoe Effect
19
Crowdsourced Journalism
Assignment Zero: an Experiment in Pro-Am Journalism
18
NASA's Experimental Air Crafts
X-48B BWB
17
Knitted Science Experiments
PETA-Friendly Lab Rats by Crafty Hedgehog
16
Wasting 280,951 Office Post-Its
The Sticky Note Experiments
15
Experimental Scramjet Reaches Mach 10
14
The No Impact Lifestyle Experiment
A Year Without Toilet Paper
13
Dangerous Microwave Experiments
Nuked Cell Phone
12
Shrimps On Treadmills
Scientific Experiments Are Comedy Gold
11
Undercover Social Experiments
ABC Tests America's Gay Tolerance in a Sports Bar
10
People as Traffic Sensors
Nokia's Road Experiment
9
3D Flash Experiments As Art
The Lab by Mathieu Badimon
8
Random Toothpaste Experiments
23 Tubes, 1 Bowl
7
Experiments in Lifestyle Design
Blog of the New Rich
6
Reusable Paper
Experimental Xerox Paper Erases Itself
5
Experimental Comedy Revivals
Tim and Eric on Adult Swim
4
Space Medicine
Kibo Japanese Experiment Module
3
Experimental Philosophy
Eugene Mirman Analyzes Intent
2
Open-Roof Car Washes
Mini Cabrio Tries To Go Viral With A Soaking Experiment
1
Experimental Video Art Project
Spinvision.tv
Related Ideas
Unconventionally Categorized Drinks
Smirnoff ICE Drops a Global Campaign to Celebrate 25 Years
Sponteneous Beach Club-Inspired Campaigns
Casablanca Debuts the Beach Club 2026 Campaign
Experimental Phone Concepts
Modular Magnetic Interconnection Technology Roots Tecno’s MWC Concepts
Candy-Inspired Sodas
Candy Lips Recreates Childhood Flavors Without Artificial Sweeteners
Provocative Soda Stunts
Evolution Fresh x Bretman Rock Hosted a Soda-Powered Car Wash
Gamified Fast Food Challenges
McDonald's Side Missions Encourage Fun, Spontaneous Detours
Debunking Skincare Campaigns
The Periodic Fable by The Ordinary Exposes Beauty Industry Buzzwords
Ai-Powered Recipe-Generating Appliance
The Kitchen Cosmo Reimagines Kitchen Design Through Utility
Gin Cocktail Experiences
Fords Gin Hosted its 'Beyond the Pour' Experience at Rockefeller Center
Grocery-Inspired Beauty Pop-Ups
The Markup Marché by The Ordinary Challenges Industry Buzzwords
Connected Beverage Platforms
Coca-Cola Uses Freestyle Data to Create New Drinks Faster
Theatrical Cocktail Experiences
The Theatre by ZLB23 Unfolds at a Seven-Seat Bar
Therapy-Inspired Retail Concepts
Okamura Reimagines Retail Therapy with the Kimochi Kiosk in 2025
Summer Fragrance-Inspired Pop-Ups
Maison Margiela Launched a Pop-Up Café in Amsterdam
Experiential Convenience Stores
FamilyMart Announced IP-Centered Store Experiences in Japan
Science-Backed High-Energy Toy Collections
Moose Toys Partners with Mark Rober on CrunchLabs
Mockumentary Product Tests
Robert Irwin vs. 100 Crocs Puts Columbia Sportswear Shoes to the Test
Nutrition-Forward Treat Shop Pop-Ups
Bloom Nutrition Hosted the Very Successful Treat Shoppe
Fake Food Delivery Apps
Korea's Viral Dopamine Shopping Sites Mimic the Online Ordering Experience
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Playful Snack Collectables
The Once You Pop Mystery Box from Pringles Introduces Blind-Flavors
Gen Z-Influenced Drink Menus
These New McDonald’s CosMc Drinks are Headed to Over 500 Locations
Experiential fragrance
CPL Aromas Creates Interactive Scent Worlds for Emotional Engagement
Soda-Inspired Hair Accessories
Diet Coke by Framar Shares Limited Tools and Style Statements
Phone-Free Crafting Experiences
Pinterest Brought a Phone-Free Experience to the Desert
Faux Food Pop-Ups
MoMA Design Store Unveils an Immersive 'MoMA Mart' Pop-Up for NYC
Mobile Cafe Pop-Ups
Coach Introduced a Vibrant Coffee Truck in Gotemba, Japan
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Tea Experience Bars
HeyTea's Teabar Expands Tea into Desserts, Tastings, and Social Experiences
Gen Z-Themed Soda Campaigns
Pepsi Relation-Sips Showcase Small Gestures This Valentine's Day
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Whisky Sample Pouches
Douglas Laing & Co Launched a Try-Before-You-Buy Whisky Campaign
Humorous Outdoor Apparel Campaigns
Columbia Sportswear Launches Engineered for Whatever
Brighton Retail Launch Ads
IKEA Brighton Uses Seagull Splatter Campaign to Win Local Attention
Friendly Fandom Campaigns
Heineken Kicked Off Fans Have More Friends with a Fun Social Experiment
Self-Discovery Soda Ads
Pepsi The Choice Features a Polar Bear Finding His Taste Preference
Last-Minute Travel Campaigns
easyJet Drop Everything Encourages Spontaneous Trips
Experimental Knitwear Series
The Prototype Research_series 09 Presents Air-Blown Laminated Knits
Foggy Self-Care Billboards
eos' Windows of Self-Care Let Passersby Interact with Unique Personas
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Lab-Inspired Skincare Pop-Ups
The Ordinary Immersive Experience Tackles Skincare Misinformation
Unexpected Boundary-Pushing Chairs
Marco Segovia Presents the Atypical Chair Concept
Experiential Fast Food Collaborations
Popeyes Turned Chicken Tenders Into a Music Venue Experience
Design Food Exhibitions
IKEA's Food for Thought Exhibition in Milan Explores Cooking Rituals
Business Idea Generators
Crazy Business Idea Generator Lets Users Vote and Share Ideas Socially
Next Generation Art Designs
Apple Designers of Tomorrow Presents New Talent at Design Miami Paris
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Ultra-Flavorful Snack Collaborations
Van Holten's and Pringles Unveiled an Unconventional Product
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Mobile Try-On Tours
Kizik Invites People to See Its Hands-Free Shoes in Action
Corporate Skin-Care Initiatives
Beiersdorf Launches the Skin Care Innovation Fund
Experimental Beverage Pop-Ups
Nespresso's The Recipe Remix Shares Unusual Flavor Combos
Playful Pickle Initiatives
Pickle It Forward Lets Pickle Lovers & Pickle Haters Win at McDonald's
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Gamified Scent Marketing Experiences
Axe's Grab The Sweet Turned a Bus Stop into a Claw Machine
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Sofa-Centered Marketing Activations
This Sofa Club Activation Encouraged Consumers to Take a Seat
Culture-Driven Product Launches
Church’s Texas Chicken launches Churchie Sauce with a local event
Free-From Parlor-Inspired Sodas
The Latest Nixie Sodas Embrace Nostalgic Flavors
Immersive Design Studio Showcases
Fritz Hansen Presented 'Shaping Lasting Design' in Copenhagen
Nostalgic Canned Cocktails
A Classic Fair Refreshment Inspired Shake Up Cocktails
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Screen-Free Dining Challenges
Chick-fil-A Rewarded Customers Who Ditched Their Phones at the Table
Limited Edition Peelable Bottles
S.Pellegrino Redesigns its Bottles to Spark Social Interaction
Divergent Chewing Gum Campaigns
Trident's TriDifferent Inspired Gen Z to Break Away from Sameness
Flavored Popcorn Games
Popcorn Shed Pop Luck Serves Up Tasty or Unwanted Flavors
Experiential Running Shoe Shops
House of SportsShoes Merges Digital Presence & Physical Experience
Open-Ended Exploration Toys
Melissa & Doug Entered Toy Industry Hall of Fame
AI-Powered Fragrance Development
Unilever Expands Fragrance R&D With New India Hub
Bubble Wrap Billboards
Tombola's Interactive Billboards Engage Passersby with a Sensory Activity
Colleague-Connecting Pubs
The Office by Heineken Celebrates the Best Part of Work Culture
Opposites-Inspired Branded Exhibitions
Kia Debuts Resonance of Opposites During Milan Design Week
Immersive Auto-Focused Artistic Experiences
Lexus Explores the Relation Between Humans & Mobility
Nostalgic Summer Snacks
Entenmann's Launches Childhood-Inspired Seasonal Treats
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Science-Backed Adventure Collaborations
Toyota, AllGear Digital & Immersion Neuroscience Partner
AI Experiment Hubs
Google Labs Showcases Early AI Tools And Experimental Features
Health-Boosted Candies
Baby Bottle Pop's Adulthood Survival Collection Recognizes Popular Callouts
Experiential Flavor Campaigns
McCormick Launches a Multi-Sensory Black Currant Dining Experience
Adaptive Zipper Mechanisms
MIT Developed Shape-Shifting Zipper Systems for Adaptive Structures
Mystery-Driven Beauty Brands
Enigma Launched with the Philosophy That Beauty Should Be Personal
Interactive Traveling Marketing Initiatives
Heinz Pllayfully Spotlights the Heinz Ketchup Zero
Playfully Reimagined Door Designs
Kiki and Joost Reinterpret the Door with Two Distinct Visions
Historically Inspired Sandwiches
Hellmann’s Recreated "The First Sandwich"
Idea Generation Tools
One Million Ideas Offers Endless Inspiration for Companies and Users
Toaster Pastry Billboards
Ginsters Set Up a Pastry Toastie Billboard in a Commuter Hotspot
90s-Era Snack Product Campaigns
The Pringles One You Pop Campaign Revives the Tagline for Gen Z
Auto-Inspired Online Marketplaces
Goodyear's The Vault is Sure to Excite Auto Enthusiasts
Protein-Inspired Architecture
Folded Protein Molecule Research & Exhibition Rethinks Structure
Subway Cabin Makeovers
British Airways NYC Subway Turns Commute into an In-Flight Experience
Wacky Design Smartphones
Nothing, Motorola, and Others Embrace Playful Phone Experimentation
AI-Powered Sampling Experiences
Swish is Revolutionizing How Consumers Try New Products
Personalized Neuroaesthetic Experiences
113 Spring's Emergence Service Supports Creative Expansion
Science-Themed Soda Shop Experiences
Cool Sips Mad Scientist Soda Lab Celebrates Halloween
Shrimp Chips-Focused Campaigns
Calbee America Launches 'What the Wild Ones Eat' Campaign
Experimental Classroom Layouts
Smarin Has Caught Attention for Its ÉColetopie System
Experimental Door Handles
The Door Knobs Exhibition Explores Form, Material, and Interaction
Ritual-Based Mobile Design
ECAL and Google Explored Hardware Inspired by Everyday Habits
Creative Experiment Sites
WorldsWorstWebsite.lol Explores Intentional Bad Designs Online
Aluminum Sparkling Wine Bottles
CECI 1938's First-of-Its-Kind Design Fits a Cork, Cage & Seal
Comprehensive Smart Living Visions
MOVA Debuts 'Infinite Smart Universe' Concept at AWE 2026
Modern Living Cleaning Collections
Tineco Boasts New Intelligent Cleaning Devices at CES 2026
Interactive Themed Educational Boxes
Enlightened Generation’s Themed Boxes Serve Children
Hyperreal Safety Installations
Sunburnt Car by TBWA\Eleven Visualizes In-Car UV Exposure
Personalised Immersive Wellness
Emergence at 113 Spring is a New Multi-Sensorial Wellness Curation
Experiential Sock Pop-Ups
O2's Not a Sock Shop Shared Designs Reflecting Priority Experiences
Retail Beverage Experiences
The Paper Store Uses Custom Drink Stations to Boost Engagement
Responsive Light Museums
teamLab Phenomena Abu Dhabi Turns Environment into Evolving Digital Art
Illusory Dining Concepts
A Taste Illusion Experience Plays with Diners' Perception on April 1st
Social Learning Experiences
Lectures on Tap Hosts Expert-Led Discussions in Local Bars
Swapped Phone Campaigns
KitKat Phone Break Depicts Devices Traded for Chocolate Wafer Bars
Air-Infused Material Experiments
Project Ara Explores Air and Biomimicry as Lightweight Material
Interactive Rising Boat Installations
Explore NB Ran a Fundy Belle Activation in Toronto
Sculptural Writing Tools
Experimental Pencils Rethinks the Humble Pencil as a Tool for Expression
Question-Driven Brand Revisions
NPR Turns its Logo Into Question Words
Surf and Track Hatchbacks
MINI and Deus Ex Machina Unveil Bold Surf and Racing Concept Cars
Extreme Product Tests
Columbia Sportswear's Balloon Product Test Doused Volunteers in Water
Redesigning Restful Moments
The ANEW Project Turns Daily Objects into Mini Retreats
Experiential Trade Shows
Wines Experience Reinvents Industry Networking in London
Retro Phone-Free Events
Before the Internet is on a Mission to Reconnect People in Real Life
Unsinkable Metal Vessel Concepts
University Of Rochester Creates Superhydrophobic Aluminum Tubes
Discovery-Driven Beverage Programs
Dog Haus Expands Drinks Into a Menu Exploration Platform
Experimental Wine Projects
Pasqua Wines Continues Its Experimental Wine Experience
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Adventurous Summertime Retailer Promotions
The Maverik Summer Deals Prioritize Cost Savings
Experience-Focused Retail Carts
Target Redesigned Shopping Carts for Comfort and Convenience
Experimental Whiskey Ranges
The Tailored Spirits Experimental Series Features Four New Expressions
University-Led Food Research Projects
Breda University Launches a Multi-Year Study
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Startup Failure Archives
404tomb Documents Defunct Startups And Their Digital Legacy
Experimental Soup Varieties
Crosse & Blackwell Surveyed Consumers for Product Feedback
Social Entertainment Apps
BuzzWheel Turns Group Gatherings Into Interactive Challenge Experiences
Futuristic Rooftop Seating
The LS24 Lounge System Reimagines Seating on Prada’s Rooftop
Canned Pasta Water Pranks
Eat Wasted Teased a Canned Pasta Water as a Way to Reduce Water Waste
Minimal Spray Bottle Concepts
NOS Design Creates the NUBE Concept of Spray Bottles
Three-Pillar Roadmap Strategy
European Commission Presents Its Roadmap To Phase Out Animal Testing
Science-Inspired Pop-Ups
30atoms Designed an Airport Retail Space Around Molecular Aesthetics
Anniversary-Celebrating Cooler Companies
California Innovations Marks Its 40th Anniversary