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Mini Cabrio Tries To Go Viral With A Soaking Experiment

 - Jan 28, 2009   Updated: Jun 16 2011
References: miniunited & youtube
According to Mini, the aim of this convertible ad is “To prove how always open the new Mini Cabrio and its drivers really are.”

Mini had four big-time cabrio fans take part in an experiment with the new carsâ€"they got to drive Mini Cabrios through a car wash, with the top down!

There have been mixed reaction regarding the realism, but it's a funny video and something lighthearted.

Implications - A great way to promote your product or service is to create a viral video that can easily reach a broad target audience. These sorts of promotions are very cost-effective if done correctly. Businesses that focus on their online presence can better ensure their integration into modern times.