Although many are reaching the age of retirement, the top 2015 boomers trends reveal that this influential demographic is not slowing down anytime soon. Whether it is staying physically fit or embarking on a new relationship, boomers have demonstrated a desire to maintain an active lifestyle as they age.
Similar to other age groups, boomers appear to be interested in maintaining a healthy diet and staying psychically active. The effort to stay active can come in the form of joining a senior-targeted sports team or attending health-centric workshops. These kinds of activities not only help boomers stay active, but they also encourage social interaction.
In addition to staying healthy, many boomers are also eager to embrace technology that can help to make their lives easier. This can include dating apps for people aged 50 and over, wearable devices that provide medication reminders and user-friendly communication systems. Indeed, the top 2015 boomer trends reveal that this influential demographic is just as eager to learn about new technology as younger consumers.
To dive deeper into some of the high-level patterns that are influencing boomers, consult Trend Hunter's 2016 Trend Report.
Top 65 Boomers Trends of 2015
From Competitive Brain-Boosting Apps to Anti-Aging Beer:
Katherine Pendrill — Jan 31, 2016 — Life-Stages
65
Hilarious Adulthood Drawings
These Graphs About the Realities of Adulthood are Simple and Direct
64
Youthful Senior Models
79-Year-Old Wang Deshun Walks Down Designer Sheguang Hu's Runway
63
Authentic Female Fitness Ads
Sport England's This Girl Can Campaign Embraces All Body Types
62
Rock-Resembling Pillows
Build Your Own Comfy Plush Rock Collection with the 'Living Stone Pillows'
61
Seductive Boomer Marketing
This Barneys Ad Suggests that Attractiveness Improves With Age
60
Stylish Adjustable Furniture
The Latitude Collection Allows Consumers to Create a Unique Space
59
Lifestyle-Specific Skincare
This New Skin Cream Eliminates Signs of Aging Caused by Bad Habits
58
Retro Sitcom Toys
Samuel Hatmaker Pitches a Golden Girls LEGO Set to Be Produced
57
Dapper Boomer Menswear Ads
The Prada Spring Summer 2015 Ad Features Pseudo-Boomer Ethan Hawke
56
Shaded Minimalist Home Designs
'The D74 Project' is an Entirely Black and White Residence
55
Extraordinarily Wholesome Snacks
Nutrient Dense Foods Are Good for the Consumer and the Community
54
Child Internet Monitors
This WiFi Router Lets You Monitor and Control At-Home Internet Activity
53
Anti-Aging Acne Products
This Beauty Line Helps Older Women Fight Blemishes and Signs of Aging
52
Surreal Alzheimer Ads
The Peruvian Association of Alzheimer's Disease Visualizes Memory Loss
51
Brain-Boosting Apps
The 'Elevate' App Features Brain Training Games and Cognitive Exercises
50
Family-Friendly 3D Printers
The Rever 3D Printer Makes At-Home Printing More Versatile
49
Caregiver-Connecting Communication Devices
OnKöl Gives Senior Users More Independence at Home
48
Nostalgic Fashion Collections
The Barbour Steve McQueen Line Pays Tribute to the Late Actor
47
Boomer-Friendly Condos
This Condo in Missoula is Targeted Towards People Aged 62 and Over
46
Boomer Tech Workshops
ETAG Hosts Free Tech Training Sessions for Aging Adults
45
Elderly Employment Ads
These Romanian Ads Encourage Those Over 55 and Able to Work to Get a Job
44
Senior-Engaging Social Media Campaigns
Vodafone's The Sunday Grannies Makes an Impact on Elderly
43
Baby Boomer Exhibits
The Museum of News Celebrates Timothy Greenfield-Sanders’ Latest Series
42
Youth-Capturing Commercials
The L'Oreal Age Perfect Campaign Stars Actress Helen Mirren
41
Half-Moon Pod Chairs
The 'Hideaway' Chair Provides Kids at a Cozy Seat and Place to Escape
40
Medication Reminder Wristbands
Alzheimer’s Watch Keeps Tabs on Pill Doses for Forgetful Patients
39
Nostalgic Music Festivals
Cowra's Australian Music Festival Targets a Baby Boomer Audience
38
Competitive Brain-Boosting Apps
The 'Fit Brains Trainer' App Guides Users Through Mental Exercises
37
Celebrity Underwear Endorsements
Great American Try-On by Depends Puts Products on Active Stars
36
Seniors-Targeting Telehealth Services
Seniors Wireless Offers Mobile & teleMED Assist For Just $1
35
Happiness-Enhancing Infographics
These Images Explain the Connections Between Sleep & Happiness
34
Balding Shampoo Ads
These Ads Show the Destinies of a Bald Versus a Full-Haired Walter White
33
Bubbled Aqua Face Serums
CHANEL's HYDRA BEAUTY Micro Serum Takes Moisture to the Next Level
32
Water-Reducing Laundry Machines
The Eco Washing Machine Uses 80% Less Water Using Recyclable Beads
31
Elderly Homesharing Services
This Service Enables Homesharing for Seniors Currently Living Alone
30
Bone-Building Drugs
Reclast Helps Strengthen Older Women's Frail Hips and Spines
29
Boomer-Showcasing Exhibits
The Local Exhibition Features Portraits of Sioux Falls Baby Boomers
28
Boomer E-Biking Adventures
An Endeavor to Break the World Record for Electric Bicycling in Europe
27
Generational Quiz Shows
Televisa & Mark Burnett's Generation Gap is a Family-Friendly Quiz Show
26
Anti-Aging Beer
This Neuzeller Brew Claims to Bring Youth to Seasoned Drinkers
25
Interactive Cartoon Window Displays
Disney Characters Surprised Shoppers in a Mall in New York
24
Senior Activity Vouchers
These Senior Discount Packages Encourage Enriching Experiences
23
Prescription Smartphone Renewals
The Walgreens Rx App Engages Older Customers With Reminders
22
Complimentary Women's Health Conferences
Camden County Offers a Free Event to Encourage Wellness
21
Connected Boomer Workshops
Tech Boomers Offers Lessons in Software, Social Media and Web Streaming
20
Parkinson's-Assisting Pens
The ARC Pen Vibrates To Make Writing Easier For Parkinson's Patients
19
Boomer Matchmaking Apps
Dating App Stitch is Described as Tinder for the Oldies
18
Mountain-Sourced Skincare
The La Prairie Cellular Swiss Ice Crystal Eye Cream Sources Rare Flowers
17
Baby Boomer Expos
The ZoomerShow is a Canadian Lifestyle Event for People 45 and Over
16
Ex-Hippie Mindfulness Apps
Dharma Seed Offers Guidance from and for Boomers
15
Reality Retirement Webisodes
RBC's 'Retirement Designers' Helps Boomers Plan Their Post-Work Life
14
Flexible Boomer Workouts
Spirit50 Addresses Old Age and Health Through Home Fitness Sessions
13
Boomer-Friendly Cruises
The Pacific Princess Cruise Offers An Exotic Getaway For Boomers
12
Boomer Fitness Centers
Nifty After Fifty Promotes an Active Lifestyle During Classic Years
11
Humorous Incontinence Ads
TENA Presents Its Adult Incontinence Pad with Humor
10
Senior Cycling Programs
Experience Plus Bicycle Training Prepares Over 50s for Adventurous Rides
9
Diversity-Embracing Campaigns
Barbour People Focuses on Real Fans of the Brand
8
Redefining Aging Expos
This National Baby Boomers Event Will Occur in Miami, Florida This May
7
Boomer Golf Academies
The Goderich Sunset Golf Club is Offering Boomer-Targeted Golf Activities
6
Midwife-Honoring Ads
The Coca-Cola 'Ursula's Surprise' Ad Celebrates a Legendary Midwife
5
Boomer Bonding Groups
Meetup's Baby Boomer Groups Organize Socialization
4
Memory Loss-Prevention Apps
The 'CogniFit' App is a Personalized Brain Training Program
3
Generational One-Man Performances
Rick Miller Takes Baby Boomers on a Trip Down Memory Lane
2
Menopause Relief Chocolates
DECO Menomelt is a Dark Chocolate That Offers Menopausal Support
1
Boomer Rockstar Lectures
Boomer Bootcamp is a Creative Speaker Series With a Musical Focus
Related Ideas
Senior-Targeted Beers
Beck's 70+ is a Bitter Beer Exclusively for Mature Drinkers
Boomer Cannabis Campaigns
The 'I'm High Right Now' Campaign Promotes Cannabis Use Among Boomers
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Nostalgic Beer Brand Phones
The Boring Phone by Heineken Helps Adults Focus on What Really Matters
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Empowering Walking Sticks
18 Designers Conceptualized Walking Sticks for the Future Selves
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Immersive Wellness Experiences
Othership Pioneers Emotional Wellness With Immersive Experiences
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Low-Calorie Non-Alcoholic Brews
Partake Brewing's Alternative Brews Challenge Industry Norkms
Teen Self-Care Collections
H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Gen Z Hotline Campaigns
Simply Spiked's 'Peach Responsibly' Campaign Addresses Generational Gaps
Virtual Assistant Menopause Apps
The 'Issviva' App Offers Access to Lifestyle Tips & Expert Advice
Algorithm-Free Social Media Apps
'RTRO' Connects Users in a More Positive Online Environment
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
AI-Enhanced Dating Apps
Tinder is Adding AI Photo Selection to Improve User Swipe Rates
Anti-Distraction Communication Devices
The 'Beepberry' Only Works with the Beeper App
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
AI-Powered Beauty Filters
The TikTok Bold Glamour Beauty Filter Uses Machine-Learning
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
AI-Powered Cultural Trend Tools
Huge's Culture Decoder Uses AI to Understand Cultural Trends
Senior Safe Sex Campaigns
Jems Launched a Bold New Campaign Called “F#cking Old”
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Emotional Utility Beverages
These Canned Drinks Deliver Refreshment and a Euphoric Boost
AI Avatar Dating Apps
The Snack App Allow Users to Turn Themselves into an AI Version
Senior-Friendly Snacks
These Packaged Snacks Speak to the Needs of Senior Snackers
AI-Powered Budgeting Apps
Cleo Helps Gen Z Get Their Finances in Order with Roast & Hype Modes
Lifestyle Activity Tracking Apps
The 'Timeline It' App Tracks Virtually Any Activity or Event
Multi-Benefit Beauty Sticks
BOOM! Beauty Supports Maturing and Menopausal Skin
Gen Z-Centered Health Apps
RTRO Lauches with ChatGPT with a Focus on Mental Health
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Togetherness Seltzer Campaigns
White Claw's Grab Life By The Claw Targets the Loneliest Generation
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Gen Z-Focused Board Games
Mattel Launches Scrabble Together for Non-Competitive Gen Z Consumers
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
AI Self-Improvement Apps
LeapLife Uses Journaling and Other Features to Reduce Stress
Motivating Journaling Apps
MindUp Encourages Users to Maintain a Daily Mindfulness Habit
Adult Anti-Aging Skincare Brands
'Boomer Babe Beauty' Offers a Curated Anti-Aging Collection
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Longevity-Boosting Frozen Meals
Blue Zones Kitchens Makes the Blue Zone Diet Accessible
Playful Gen Z Bubble Tea Campaigns
Krak Boba Launches Innovative PersonaliTEA Campaign
Nonprofit-Backed Senior Social Apps
'Senior Planet Community' is Supported by the AARP for Seniors
Technology News Summaries
TechTok Helps Readers Stay On Top of News in Five Minutes
AI Party Planners
"The Generager" by Three Olives Vodka Launches Custom Party Themes & Concepts
AI-Powered DIY Home Apps
Praxis Introduces New Features to Its Praxis Plus App
Hyper-Personalized Wellness Apps
28 Seeks to Empower Women on Their Wellness Journey
Performance-Boosting Beverages
These Sparkling Energy Drinks Boost Physical & Mental Performance
Psychology-Based Habit Apps
The 'Doabl' App Helps Users Overcome Mental Barriers
Gamified Youth-Focused News Apps
RocaNews Uses Challenges and Quests to Encourage Staying Informed
In-App Recommendation Features
Bumble Boasts the 'Recommend to a Friend' Feature
Young Professional Community Apps
Yuppie Helps Gen Z and Millennials Connect with One Another
Themed Party Generators
Drizly's Party Theme Generator 3000 Helps with Hosting Themed Parties
Gen Z Anti-Loneliness Funds
Hinge Combats Loneliness for Gen Z - $1M Fund
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Digitized Life Goal Apps
Buckit Breaks Down Life Aspirations Into Achievable Goals
Senior Self-Care Campaigns
L'Oreal Paris is Celebrating the Aging Consumer with 'Age Perfect'
Connection-Focused Health Apps
'Circles' Safely Connects People Struggling with Mental Health
Gen Z Budgeting Platforms
Buddy and Klarna Teamed Up to Support Gen Z Financial Health
At-Home Healthcare Technologies
Best Buy Health and PwC Strategy& are Making Care More Accessible
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Social Dating App Features
Tinder Now Supports Collaborative Matchmaking with Friends and Family
Biotech Longevity Memberships
Tally Health Members Get Biological Age Tests Every Three Months
Sporty Solo Travel Platforms
SurfYogaBeer is a New York City-based Active & Social Travel Company
Inspiring Productivity Apps
Every Day Matters with Timeline - 17 and Its Unique Features
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Gen Z-Supporting Benefit Policies
Chipotle Launches a New Benefits Program for its Gen Z Employees
Mental Health Dating Features
Bumble Introduces New Features for Mental Health Awareness Month
AI-Powered Socialization Apps
The 'BU' App Takes an AI-Driven Approach to Event Planning
Heathy Aging Supplement Lines
Country Life Vitamins Ageless Theory Comes in Three Options
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Rewarding Dance Apps
Desperados Dance Club Brings the Uplifting Benefits of Movement to Gen Z
Non-Alcoholic Functional Tonics
Mood by Boochcraft Replenishes the Mind and Body
Dedicated Mobile Fitness Apps
SilverSneakers GO Helps Older Consumers Stay Fit in 2024
Perimenopause Support Apps
'Bearable' Helps Women Track and Manage Menopause-Related Symptoms
Optimized Aging Supplements
Qualia Senolytic is a Two-Day Regimen Targeting "Zombie Cells"
Cycle-Syncing Wellness Apps
28 Provides Insights & Guidance for the Four Menstrual Phases
Senior-Focused Wellness Platforms
Mirabelle Launches a New AI-Powered Fitness Hub for Seniors
Millennial Homeowner Hubs
The Home Depot's New Homeowners Hub Equips Millennials with Resources
Youth Art Campaigns
Sun Bum Taps Into the Gen Alpha Market with an Innovative Art Contest
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
Nostalgic Music Discovery Apps
The 'Rewind' App Helps Gen Z Delve Into the Music Of Past Decades
2SLGBTQI Demetia Awareness Campaigns
'Help Us Remain' Emphasizes the Need for Dementia Support
Teen-Targeted Investment Apps
The 'Bloom' App Helps Users to Build Longterm Wealth
Adult Board Game Campaigns
Hasbro and Ageless Innovation Rebrand Childhood Games for Adults
Timed Dating App Features
Match's 72 Hours Feature Fights Dating App Burnout
Gamified Budgeting Apps
Bread Budgeting Makes Budgeting Fun By Integrating Challenges
Hormone-Focused Women's Health Apps
The 28 App Redefines Women's Health with Cycle Syncing
Distraction-Free Flip Phones
Consumer Cellular Unveils its 'Shot on Flip Phone' Campaign
Daily Motivational Quotes
QuoteBuzz Uplifts with Positive Reinforcement Aligned to Their Goals
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Personality-Focused Dating Apps
The Bokay App Expands Its Services Across Canada
Boomer-Friendly Travel Services
Silver Travel Advisor Offers Curated Holidays for Mature Travelers
Digital At-Home Healthcare
birdie Helps Older Adults Receive Quality Care Using Digital Interfaces
Relationship-Strengthening Dating Ideas
Perfect Dates is an App Inspiring Stronger Bonds
Video-Enabled Dating Apps
The 'Candid' Dating App Lets Users Show Their Personality with Video
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Holistic Weight Management Tools
Health Kraft Me Empowers Women 40 and Above to Stay Healthy
Self Care Planners
The 2024 Self Care Planner Helps People Prioritize Self Care
Digital Eye Health Preservation
Blink Eye Uses the 20-20-20 Rule to Reduce Strain
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Supportive Sobriety Apps
'Sober' Guides Individuals on Their Sobriety Journey
AI Habit Coaches
Habitomic Uses Empathetic AI Coaches to Help Users Reach Their Goals
Retirement Finance Apps
Udeshi Financial Unveils P.R.I.D.E. Framework for Those in Retirement
AI Boomer Mentor Programs
Eldera is Connecting Baby Boomers with Kids Who Need Mentors
AI Dating Profile Feedback
Flurry AI Will Provide Insights on Your Dating Profile
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Screen-Limiting Phone Apps
Takebreak Encourages People to Have a Better Work-Life Balance
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
Mental Health Community Engagement
OOt Social Health Recently Launched Its Application
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
50+ Solo Travel Experiences
Canadian Company Explore Curates 50+ Singles Trips
Workplace Financial Wellness Tools
BrightPlan Launches Workplace Financial Wellness Tool
Enriching Senior Initiatives
Ogilvy Shanghai Debuts a Seniors Initiative Called 'Morning Shanghai'
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Categorized Podcast Genres
Apple's Podcasts App Launches a New Organized Update Feature
Employee Engagement Tools
Triibe Offers Interactive Newsfeed, Polls, Surveys, and More
Versatile Marketing Toolkits
Looper Insights Releases a Digital Marketing Insights Tool
Data-Based Task Prioritizers
Whenable Takes a Data-Driven Approach to Organizing Life
Community-Oriented Aging Apps
Melissa Gilbert Debuts the Modern Prairie Lifestyle App for Women
Senior-Friendly Pride Campaigns
misterb&b and Les Audacieuses et Les Audacieux Target Seniors
Year-Tracking Heat Maps
Yearly Allows Users to Track Their Progress
Live Boomer-Focused Conventions
Baby Boomers Expo is a Convention for Boomers to Party and Explore
Boomer-Focused Voter Advertisements
Perth Creatives Launch the New Groom-a-Boomer Voting Campaign
Community Social Apps
Beezle Social Keeps Users Informed Connected with Their Neighbors
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids
Presidential Note Campaigns
Joe Biden Launches a New Boomer-Focused Campaign Using the Notes App
Boomer-Style Rent Giveaways
Koala Introduces the 'Boomer Blocker' Initiative for Australians
Senior-Targeted Website Builders
Dwellr Seeks to Help Senior Communities Facing Limitations