Although many are reaching the age of retirement, the top 2015 boomers trends reveal that this influential demographic is not slowing down anytime soon. Whether it is staying physically fit or embarking on a new relationship, boomers have demonstrated a desire to maintain an active lifestyle as they age.
Similar to other age groups, boomers appear to be interested in maintaining a healthy diet and staying psychically active. The effort to stay active can come in the form of joining a senior-targeted sports team or attending health-centric workshops. These kinds of activities not only help boomers stay active, but they also encourage social interaction.
In addition to staying healthy, many boomers are also eager to embrace technology that can help to make their lives easier. This can include dating apps for people aged 50 and over, wearable devices that provide medication reminders and user-friendly communication systems. Indeed, the top 2015 boomer trends reveal that this influential demographic is just as eager to learn about new technology as younger consumers.
To dive deeper into some of the high-level patterns that are influencing boomers, consult Trend Hunter's 2016 Trend Report.
Top 65 Boomers Trends of 2015
From Competitive Brain-Boosting Apps to Anti-Aging Beer:
Katherine Pendrill — Jan 31, 2016 — Life-Stages
65
Hilarious Adulthood Drawings
These Graphs About the Realities of Adulthood are Simple and Direct
64
Youthful Senior Models
79-Year-Old Wang Deshun Walks Down Designer Sheguang Hu's Runway
63
Authentic Female Fitness Ads
Sport England's This Girl Can Campaign Embraces All Body Types
62
Rock-Resembling Pillows
Build Your Own Comfy Plush Rock Collection with the 'Living Stone Pillows'
61
Seductive Boomer Marketing
This Barneys Ad Suggests that Attractiveness Improves With Age
60
Stylish Adjustable Furniture
The Latitude Collection Allows Consumers to Create a Unique Space
59
Lifestyle-Specific Skincare
This New Skin Cream Eliminates Signs of Aging Caused by Bad Habits
58
Retro Sitcom Toys
Samuel Hatmaker Pitches a Golden Girls LEGO Set to Be Produced
57
Dapper Boomer Menswear Ads
The Prada Spring Summer 2015 Ad Features Pseudo-Boomer Ethan Hawke
56
Shaded Minimalist Home Designs
'The D74 Project' is an Entirely Black and White Residence
55
Extraordinarily Wholesome Snacks
Nutrient Dense Foods Are Good for the Consumer and the Community
54
Child Internet Monitors
This WiFi Router Lets You Monitor and Control At-Home Internet Activity
53
Anti-Aging Acne Products
This Beauty Line Helps Older Women Fight Blemishes and Signs of Aging
52
Surreal Alzheimer Ads
The Peruvian Association of Alzheimer's Disease Visualizes Memory Loss
51
Brain-Boosting Apps
The 'Elevate' App Features Brain Training Games and Cognitive Exercises
50
Family-Friendly 3D Printers
The Rever 3D Printer Makes At-Home Printing More Versatile
49
Caregiver-Connecting Communication Devices
OnKöl Gives Senior Users More Independence at Home
48
Nostalgic Fashion Collections
The Barbour Steve McQueen Line Pays Tribute to the Late Actor
47
Boomer-Friendly Condos
This Condo in Missoula is Targeted Towards People Aged 62 and Over
46
Boomer Tech Workshops
ETAG Hosts Free Tech Training Sessions for Aging Adults
45
Elderly Employment Ads
These Romanian Ads Encourage Those Over 55 and Able to Work to Get a Job
44
Senior-Engaging Social Media Campaigns
Vodafone's The Sunday Grannies Makes an Impact on Elderly
43
Baby Boomer Exhibits
The Museum of News Celebrates Timothy Greenfield-Sanders’ Latest Series
42
Youth-Capturing Commercials
The L'Oreal Age Perfect Campaign Stars Actress Helen Mirren
41
Half-Moon Pod Chairs
The 'Hideaway' Chair Provides Kids at a Cozy Seat and Place to Escape
40
Medication Reminder Wristbands
Alzheimer’s Watch Keeps Tabs on Pill Doses for Forgetful Patients
39
Nostalgic Music Festivals
Cowra's Australian Music Festival Targets a Baby Boomer Audience
38
Competitive Brain-Boosting Apps
The 'Fit Brains Trainer' App Guides Users Through Mental Exercises
37
Celebrity Underwear Endorsements
Great American Try-On by Depends Puts Products on Active Stars
36
Seniors-Targeting Telehealth Services
Seniors Wireless Offers Mobile & teleMED Assist For Just $1
35
Happiness-Enhancing Infographics
These Images Explain the Connections Between Sleep & Happiness
34
Balding Shampoo Ads
These Ads Show the Destinies of a Bald Versus a Full-Haired Walter White
33
Bubbled Aqua Face Serums
CHANEL's HYDRA BEAUTY Micro Serum Takes Moisture to the Next Level
32
Water-Reducing Laundry Machines
The Eco Washing Machine Uses 80% Less Water Using Recyclable Beads
31
Elderly Homesharing Services
This Service Enables Homesharing for Seniors Currently Living Alone
30
Bone-Building Drugs
Reclast Helps Strengthen Older Women's Frail Hips and Spines
29
Boomer-Showcasing Exhibits
The Local Exhibition Features Portraits of Sioux Falls Baby Boomers
28
Boomer E-Biking Adventures
An Endeavor to Break the World Record for Electric Bicycling in Europe
27
Generational Quiz Shows
Televisa & Mark Burnett's Generation Gap is a Family-Friendly Quiz Show
26
Anti-Aging Beer
This Neuzeller Brew Claims to Bring Youth to Seasoned Drinkers
25
Interactive Cartoon Window Displays
Disney Characters Surprised Shoppers in a Mall in New York
24
Senior Activity Vouchers
These Senior Discount Packages Encourage Enriching Experiences
23
Prescription Smartphone Renewals
The Walgreens Rx App Engages Older Customers With Reminders
22
Complimentary Women's Health Conferences
Camden County Offers a Free Event to Encourage Wellness
21
Connected Boomer Workshops
Tech Boomers Offers Lessons in Software, Social Media and Web Streaming
20
Parkinson's-Assisting Pens
The ARC Pen Vibrates To Make Writing Easier For Parkinson's Patients
19
Boomer Matchmaking Apps
Dating App Stitch is Described as Tinder for the Oldies
18
Mountain-Sourced Skincare
The La Prairie Cellular Swiss Ice Crystal Eye Cream Sources Rare Flowers
17
Baby Boomer Expos
The ZoomerShow is a Canadian Lifestyle Event for People 45 and Over
16
Ex-Hippie Mindfulness Apps
Dharma Seed Offers Guidance from and for Boomers
15
Reality Retirement Webisodes
RBC's 'Retirement Designers' Helps Boomers Plan Their Post-Work Life
14
Flexible Boomer Workouts
Spirit50 Addresses Old Age and Health Through Home Fitness Sessions
13
Boomer-Friendly Cruises
The Pacific Princess Cruise Offers An Exotic Getaway For Boomers
12
Boomer Fitness Centers
Nifty After Fifty Promotes an Active Lifestyle During Classic Years
11
Humorous Incontinence Ads
TENA Presents Its Adult Incontinence Pad with Humor
10
Senior Cycling Programs
Experience Plus Bicycle Training Prepares Over 50s for Adventurous Rides
9
Diversity-Embracing Campaigns
Barbour People Focuses on Real Fans of the Brand
8
Redefining Aging Expos
This National Baby Boomers Event Will Occur in Miami, Florida This May
7
Boomer Golf Academies
The Goderich Sunset Golf Club is Offering Boomer-Targeted Golf Activities
6
Midwife-Honoring Ads
The Coca-Cola 'Ursula's Surprise' Ad Celebrates a Legendary Midwife
5
Boomer Bonding Groups
Meetup's Baby Boomer Groups Organize Socialization
4
Memory Loss-Prevention Apps
The 'CogniFit' App is a Personalized Brain Training Program
3
Generational One-Man Performances
Rick Miller Takes Baby Boomers on a Trip Down Memory Lane
2
Menopause Relief Chocolates
DECO Menomelt is a Dark Chocolate That Offers Menopausal Support
1
Boomer Rockstar Lectures
Boomer Bootcamp is a Creative Speaker Series With a Musical Focus
Related Ideas
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Longevity Wearables
The Hume Band Helps Wearers Discover Habits That Speed Up and Slow Down Aging
Wellness-Driven Health Tech Apps
The Google Health App Will Launch on Android and iOS
Gen Z Storytelling Campaigns
Coach is Running the 'Explore Your Story' Campaign for Spring 2026
Gen Z Advertising Initiatives
Tubi Targets Younger Viewers with Ad Innovations at IAB NewFronts
Bar-Focused Dating Apps
Heineken®'s Bar Dating App Appeals to Gen Z's Social Habits
Wellness Swap Pop-Ups
Bragg's Trendy Trade-In Helped People Exchange Fads for ACV
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
Elder Athlete-Supported Serum Campaigns
Paula’s Choice Markets Its CellularYouth Longevity Serum
Group Chat Meetups
Heineken's Group Chat Bar Experience Unites People in Person
Daily Longevity Prescriptions
The Age Well Pill by Musely Helps People Age Better
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Pro-Aging Campaigns
Oura Challenges Cultural Perceptions with 'Give Us the Finger'
Milestone Beauty Campaigns
The Body Shop Launched Its 'Rebellious by Nature' 50th Anniversary Ad
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Wellness-Focused TV Setups
JubileeTV Blends Connection and Care for Senior Living at Home
Smart Beer Bands
Heineken's The Clinker Celebrates Music as a Shared Language
AI-Powered Memory Care Devices
TBWA\HAKUHODO's Radio Time Machine Supports Elderly Well-Being
Healthy Aging Drink Mixes
Nestlé Vital Nutritional Drinks Target Midlife and Senior Consumers
Consistency-Focused Fitness Programs
The Refreshed Apple Fitness+ Programs are Arriving for 2026
Rural Running Vacations
Airbnb and Strava are Motivating Gen Z to Book Run-Cations
IRL Dating App Events
Tinder Events Helps Daters Connect in Low-Pressure, In-Person Groups
Minimalist Co-Branded Mobile Devices
Heineken and Bodega Introduced the Boring Phone
Mental Health Therapy Apps
Brain-Body Therapy
Data-Driven Everyday Health Apps
The 'Bloom' Health App Offers Insights Based on Health Data
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Cross-Generational Hard Tea Campaigns
Lipton Hard Iced Tea Launches its 'Don’t Retire the Party'
Longevity-Focused Hotel Initiatives
Novotel Longevity Everyday Upgrades the Guest Experience
Senior Living Innovation Hubs
The AGE-WELL Innovation Studio Highlights Age-in-Place Solutions
Health-Focused Interactive Pop-Ups
Ancient + Brave Ran the Live Bravely Pop-Up in California
Gen Z Soda Campaigns
Enjoy the Moment with a Coca‑Cola Targets a Generation That Wants to Unplug
Festival Beauty Activations
Medicube Brings Skincare Tech and Experiences to Coachella
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
AI Beauty Apps
Refresh App Combines Hair, Makeup and Styling in One AI Platform
Health-Focused Body Positivity Apps
Stories with Substance Collaborates with the UnderBelly
AI-Powered Focus Booths
The Neuro Wellness Enhancing Booth Supports Recovery & Mental Clarity
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Gamified Walking Experiences
Walkable Turns Everyday Walks Into Interactive Adventures
Healthspan Movement Educational Initiatives
Biohelping is Promoting the Concept of 'Healthspan'
Digital Wellness Platforms
Vibe Lives App Supports Mental Health With Frequencies And Community
Consumer Longevity Diagnostics
Tally Health Expands At-Home Epigenetic Age Testing
Dating App Running Clubs
The Tinder Solemates Challenge Sparks Connections in the Strava Community
Dating-Style Bar Discovery Platforms
Heineken® Debuts an Innovative Digital Platform — Bar Dating
Gamified Fitness Apps
The Tae Bo Reboot App is Engaging and Immersive
Social Media Meditation Features
The TikTok Meditation Feature Helps Users Take a Break
Zero-Proof Festival Experiences
The Drinks with Benefits Festival Signals the Growth of the Market
Teen Finance Education
SimplyBudget Helps Teens Manage Money With AI and Parental Oversight
Aging Parent Podcasts
The Grey Take is a Podcast About the Complicated Reality of Growing Older
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
Creator Economy-Focused Marketplaces
Teespring Marketplace Relaunches Under Parent Company Amaze
Gen Z-Focued Water Bottles
bubba® Redesigns Its Brand Image and Delivers Colorful Water Bottles
Behavior-Based Smart Homes
Google Home automations adapt to routines, moods, and behaviors
Celebratory Dog Daycare Rebranding
Camp Bow Wow Commences a Brand Update and a Strategic Survey
Adult Social Clubs
Social Club 150 Offers In-Person Events to Connect Adults in Their 40s - 60s+
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
Reimagined Age-Inclusive Classic Games
Ageless Innovation Recently Debuted YAHTZEE Slots
AI-Aged Executive Spoof Ads
AiCandy's Energym Ad Reimagines Tech Moguls as Instructors
Elderly Cannabis Campaigns
The I'm High Right Now Campaign Answers Questions from Ages 55+
Senior-Targeted Digital Journals
This Dual-Screen Journal Concept Helps Elderly Users
Uplifting Wellness Pop-Ups
The giffgaff Booost Bar Helps to Lift Moods and Energy
Cognitive Fitness Tools
IntelliBoost Enhances Your Brain Power With Games And Progress Tracking
Activity Gear Billboards
Ocean Spray's Reclaim Happy Hour Activation Got Australians Up & Moving
Food-Focused AI Agent Apps
The Foodbe App Offers Nutrition Advice, Historical Insights and More
Streaming Moments Surge
Spotify’s Wrapped 2025 Engages Users with Personalized Year-in-Review
AI-Powered Metabolic Wellness Platforms
Livelively USA Blends AI and Integrative Longevity Science
GenAI Aging Simulators
SkinGPT's Aging Model Helps People Better Care for Their Future Selves
Senior Creative Teams
Tosti Creative Put Out a Call for Senior Creatives Aged 70 and Older
Comprehensive Health Monitoring Systems
Outlive Biology Tests Its Real-Time Longevity Platform
Community-Centered Dining Experiences
Joyous Enriches Seniors' Lives Through Food & Experiences
Lifelong Reskilling Cultures
McKinsey And General Catalyst Highlight Continuous AI-Era Upskilling
Future Tech Blogs
Next Horizon Covers AI, Space, Biotechnology And Emerging Technologies
Incentive-Based Athletic Challenges
Gains App Blends Sport, Social & Monetary Incentives
Curated Resale Storefronts
eBay's The NYC Edit Storefront Shares Tastemaker Selections
AI-Driven AgeTech Consortiums
AgeTech Collaborative from AARP Seeks to Improve Quality of Life
Emerging Market Insights
Rising Trends Helps Discover Hidden Markets And Business Opportunities
Functional Functional Health Shots
One Living Enters the Market of Wellness-Oriented Beverages
Woman-Focused Travel Companies
Girls' Guide to the World Serves a Niche Market
Women-Targeted Wellness Movements
Her Sovereignty Project Promotes an Alcohol-Free Lifestyle
Community-Centered Rooftop Events
Heineken's Rooftop Revival Turned Building Tops into Social Hubs
Skincare Optimization Platforms
BeautyBoostr Offers Custom Routines for Pro-Level Skincare Results
Romantic Hearing Aid Ads
Specsavers' Advance 65 is Positioned as "The Relationship Aid"
Elevated Pickleball On-Court Experiences
Pickleheads is Enhancing the Experience of Its Platform
Technology-Driven Healthy Aging Projects
MEDTEQ+ and AGE-WELL Continue the envisAGE Initiative
Digital Focus Boosters
Growthackr Helps Users Limit Social Media Usage And Boost Productivity
Honest Senior Living Campaigns
Benchmark Senior Living's In Their Own Words Shares Real Stories
Focused Fashion Feeds
Clone Helps You Stay Updated with Fashion Trends Sustainably
Parental AI Insights Features
Meta Launches Its Insights Tab For Meta AI
Collaborative Fitness Challenges
75 Hard Together Brings Accountability & Community To Fitness
AI Creator-Centric Campaigns
The Spirit of London Campaign by Beefeater Embraces the City's Energy
Peer Support Wellness Apps
Kuky Gains Momentum as a Peer Support App in the Mental Wellness Space
Group Chat Insights
Discover WhatsApp Group Trends And Stats With ZapZipped’s Yearly Recaps
Foodie-Themed Singles Events
Knorr and Eventbrite are Connecting Singles in and Out of the Kitchen
Health Data Interpretation Systems
Sahha Debuts Its Groundbreaking Archetypes API Tool
Ai-Supported Smart Dating Tools
Facebook Dating Adds an AI Assistant for Swipe Fatigue
Senior Fitness Apps
SitFit Helps Seniors Stay Active With Simple Chair-Based Exercise
Healthy Aging Symposiums
Vivid-Pix Was Part of a Collaborative Symposium on Healthy Aging
Social Media-Inspired Streaming Apps
The Netflix App Feed Will Introduce a TikTok-Like Style
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Friend-Finding Virtual Hangouts
Strangely Matches Similar Personalities for Live Video Chats
AI Matchmaking Assistants
Bee by Bumble Helps Users Find More Meaningful Matches
Conversational AI Coaches
The Fitbit Personal Health Coach Turns Data into Actionable Insights
Personalized Quote Apps
Thoughtbullet Delivers Daily Quotes Tailored To Your Preferences
Real-Time Nightlife Finders
HotSpot Discovers Trending Nightlife Spots With Real-Time Insights
Holistic Lifestyle Trackers
Self Sport Tracks Your Life With Self Mind AI Integration
App-Based Wellness-Oriented Challenges
Life Time Launches the Everyday Well Challenge on Its App
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Expressive App Icons
The Instagram Teen Icons Deliver Vibrant Customization for Younger Users
Cognitive Learning Tools
Brain Newsletter Delivers Weekly Cognitive Improvement Ideas
Senior-Friendly Rideshare Services
Lyft Siver Makes Transportation Easier and Less Intimidating
Health-Focused Meal Planners
Kitchen Savvy App Helps Plan Meals And Track Nutrition
AI Social Connectors
Blurbs Provides AI-Moderated Group Chats To Foster Genuine Connections
Wellness Tracking Apps
Track Well Turns Personal Wellness Data Into Actionable Insights
Longevity Holiday Resorts
TheLifeCo St. Lucia Introduces Flexible Wellness-Focused Stays
Heartfelt Beverage Campaigns
The 'A Real BOOST®' Campaign Centers on Authentic Human Experiences
Wellbeing Pet Care Apps
Otto Improves Your Wellbeing While Nurturing Your Pet's Growth
AI Adoption Insights
The 2025 State Of AI Development Reveals Key Industry Trends
Outdoor Engagement Apps
Nature Unlock Encourages Breaks From Screens Through Outdoor Activity
Digital Wellness Tools
GratitudeBuddy Boosts Mental Wellbeing Through Daily Gratitude Journaling
Screen Time Management
DeepFocus Helps Users Control Screen Use and Build Healthier Habits
Gamified Wellness Platforms
HealthGame Turns Healthy Habits Into Fun, Interactive Daily Challenges
Career Reinvention Guides
Life After Tech Helps You Explore New Career Paths Beyond Tech
Smart Habit Trackers
Bloom Provides AI-Powered Habit Tracking With Siri And iCloud Integration
Mental Wellness Apps
Habitize Combines Mood Tracking, AI Journaling, And Habit Coaching
Longevity Tracking Tools
True Age Tracks Biological Aging Through Daily Health Habits
Relationship Tracker Apps
Bazaï Helps You Reflect on and Chronicle Romantic Connections
Social Habit Trackers
Track Daily Habits and Stay Motivated with Friends Using Habicy
Digital Habit Trackers
Habby Helps Users Track Goals, Habits, and Daily Journals
Double Dating App Features
Tinder Double Date Helps to Take the Pressure Out of Meeting New People
Mental Health Support
Burble Offers Daily Wellness Content To Support Emotional Well-being
DIY Inspiration Apps
Daily DIY Reminder App Delivers Creative Upcycling Ideas And Reminders
Profile Photo Enhancers
Dating Photo AI Boosts Your Dating App Matches with Optimized Photos
Group Challenge Apps
Challenge Friends Lets Users Complete 30-Day Self-Improvement Challenges
Sobriety Tracking Apps
SoberTrack Helps Users Monitor Habits and Stay Motivated in Sobriety
Targeted Health Insurance Plans
Saskatchewan Blue Cross Supports Individuals Aged 50 and Older
Grandmotherly Lunchmeat Campaigns
Eat Your Buddig Spotlights a No-Nonsense Caretaker
Significant Fitness Concept Expansions
Burn Boot Camp Significantly Expanded in 2025
Smarter News Consumption
NewsBang Makes Staying Informed Easier And More Interactive
Life Progress Trackers
Prime Radar Growth Tracker Helps Visualise Progress Across Life Goals
Elderly-Catered Journal Concepts
The Dual-Screen Journal Concept Captures Important Memories