When it comes to visually marketing a product, text and placement of the wording can make a big difference, and these terrific typographic branding techniques are showcasing the creative lengths that marketers and designers are going in order to grab a consumer's attention.
While going the minimalist approach and opting for simple wording and imagery is a great contemporary option, deciding for more complex and carefully detailed text and imagery can create a much more exciting and visually complex product. From humorous products that creatively feature dangling text to those that showcase retro typography and seemingly three-dimensional letters, these unique branding examples are sure to catch a consumer's attention with their bold and eye-catching wording techniques.
52 Terrific Typographic Branding Techniques
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City-Shaped Produce Packaging
Illustrated Typography Treats
Typographic Treat Packaging
Typeface-Challenged Company Emblems
Vibrant Slice Branding
From Dangled Text Branding to Typographic Bottles
By: Tana Makmanee - Published: Oct 8, 2013