When it comes to visually marketing a product, text and placement of the wording can make a big difference, and these terrific typographic branding techniques are showcasing the creative lengths that marketers and designers are going in order to grab a consumer's attention.
While going the minimalist approach and opting for simple wording and imagery is a great contemporary option, deciding for more complex and carefully detailed text and imagery can create a much more exciting and visually complex product. From humorous products that creatively feature dangling text to those that showcase retro typography and seemingly three-dimensional letters, these unique branding examples are sure to catch a consumer's attention with their bold and eye-catching wording techniques.
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Related: 319 examples / 245 photos
Segment: Neutral, 18-55
Comparison Set: 117 similar articles, including: illustrated typography treats, city-shaped produce packaging, and typographic treat packaging.
41 Terrific Typographic Branding Techniques
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By: Tana Makmanee - Published: Oct 8, 2013