The Casual Quality of Nossos Nuts Packaging Appeals to the Snacker

By: Amelia Roblin - Published: Apr 2, 2013 • References: & thedieline
It is the case with most snack food, that it really doesn't require much formality to its brand identity design. Nossos Nuts packaging hits the spot perfectly with an image that is simple and playful and aesthetically enticing.

The 095design team strove to wrap up the Brazilian Castanhas de Caju nuts in such a way that would make them an inviting choice on the shop shelf. The studio gave the pouches a cheerful yellow background color, and a cluster of loose, handwritten words describe the squirrel mascot's appreciation of the salty, protein-rich product. A collection of very different freehand typefaces make the two-tone faces of the sachets visually stimulating. Accompanied with the illustrated, bushy-tailed creature, Nossos Nuts packaging serves up a casual quality that's as easy to enjoy as the edibles inside. Stats for Cartoony Typographic Branding Trending: Older & Chilly
Research: 6,351 clicks in 165 w
Interest: 3.7 minutes
Concept: Nossos Nuts Packaging
Related: 82 examples / 63 photos
Segment: Neutral, 4-55
Comparison Set: 30 similar articles, including: voluptuous infusion branding, blabbermouth biscuit branding, and stop-sign-inspired boxes.