Hungarian wine company Palinka has unveiled their Schiszler Silver Merlot which has a very creative and innovative typography design on the bottle and packaging.
The design features floral lines that spell out the word 'Schiszler.' I've never seen this type of merlot in the liquor store, but I would definitely consider buying it as I am definitely one who judges a wine by its label and this label is both creative and attractive.
Implications - Consumers often purchase products based off packaging because they recognize the extra effort the company has put in. Companies that use alternative packaging options prove to the buyers that someone real is behind their product marketing and allows them to connect better to their brand on a deeper and more personal level.
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