Stain Solver Takes on a Minimalistic Look and a Humorous Persona

By: Susan Keefe - Published: Jan 31, 2012 • References: trustlabor & lovelypackage
The pioneer cleaning company Stain Solver enlisted the creative assistance of the design firm Labor to create a fresh new look for the brand. Stain Solver was one of the first eco-friendly cleansers to appear on the market. After enjoying 15 years of successful business, Stain Solver was prepped for a redesign. The result of this collaboration is a clean and sleek label that speaks to the "human friendly" nature of the product.

Packaged in glass jar, Stain Solver Oxygen Bleach appears as a homey and natural cleaning solution. The typography is beautifully minimalist, as are the insignias that accompany the text. The brand takes on a touch of humor with the witty measurement system on the side of the package. The levels of the bleach start at "Maybe I should try this on other stuff" to "Oh my, I need more!"

Clever, cute and refreshingly simple, the Stain Solver packaging is as clean as the product. Stats for Eco-Friendly Cleanser Branding Trending: Older & Mild
Research: 7,930 clicks in 225 w
Interest: 3.9 minutes
Concept: Stain Solver
Related: 73 examples / 56 photos
Segment: Neutral, 18-55
Comparison Set: 27 similar articles, including: gel pill drink packaging, 90 cute chocolate packages, and crisp casual branding.