DEMOGRAPHICS
ALL TRENDS
Living the Fake Life
Public Sportacles
Wallpaperific
Dubaichitecture
Graffiti Art
Multi-Function Necessity
Braillient
Wearable Television
Gum Ideas
Ceilings of Opportunity
Fake Reality
Multi-Function Time
Glorified Napping
Tree Houses
Self Expression on Food
YouTube 101
Fire Breaks Free
Sensational Reality
Swarovication
Child Branding For Adults
The Rise of Viral Videos
Vending Ubiquity
Brandaptation
I Love Me
Nouveau Cutlery
Gossip Enabled
Intentional Viral
SAMPLE PRO TREND - Subscribe to access 1699 more >
Public Sportacles
Subway parties, pillow fights and Big Wheel racing demonstrate the viral potenti
Description - It’s just not as fun to create a spectacle when you’re all by yourself, which is probably why public spectacles are becoming so popular and have even been turned into sporting events encouraging public interaction. Spectacles include pillow fights, racing tricycles in the street, water gun fights, racing the streets in high heels and, in cities like Toronto, costume parties on subways. Implications - As much as we’ve all embraced the virtual worlds we create via the web, we still have a basic human need to interact with real people. These public spectacles answer that basic need (plus it’s fun to watch people make fools of themselves). For marketers, there’s an opportunity to sponsor such events, especially if they align well with your brand.
| Score: 5.7 |
Hot
Top 6 Examples:
Date Range:49,615 Total Clicks Feb 06 - Dec 07 |
| Popularity | |
| Activity | |
| Freshness |
Featured Examples | |||||||||||
Real-Life Fight ClubsUnderground Pillow Fighting Rings Pop Up WorldwideDid you know that Pillow Fight Clubs can be found in Italy, France, Spain, Israel, USA, Australia, United Kingdom, Germany, Norway, Canada, and New Jersey?
It's the real deal.. and if you were a fan of… [More] |
Stiletto-Wearing SprintersExperience the Intensity of Professional High Heel RacingYou need strong ankles and a smart fashion sense in this sometimes violent and ruthless sport. This week’s 100 meter event was contested in Moscow's Hermitage garden with talented young athletes competing… [More] |
Insane Party LocationsSubway Shindigs Take Public Parties UndergroundSubway parties have become a hip new phenomena. How do you launch a subway party? (1) Go on a media blitz promoting the party to as many friends as possible; (2) Get your costume and decorations; (3)… [More] | |||||||||
Pillow Fighting Now a SportAlmost a year ago, we discovered that Pillow Fight Clubs were popping up around the world. The Pillow Fight Clubs launched public pillow fights in the streets of Isreal, USA, Australia, the United Kingdom,… [More] |
Street Wars Water Gun Assassination GameLive in NYCImagine a real life assassination game in the streets of your city. In April, we introduced you to the Street Wars Assassination game in LA. Then it came to London, and now it's in NYC. It's 6 months… [More] |
Bring Your Own Big Wheel RacingRetro toys are cool, so it should come as no surprise that adults are racing plastic tricycles down urban streets.
Specifically, on April 8, 2007, over 100 fun loving people raced in the Annual Bring… [More] | |||||||||
