DEMOGRAPHICS
ALL TRENDS
Video Spoofing
Living the Fake Life
Public Sportacles
Wallpaperific
Dubaichitecture
Graffiti Art
Multi-Function Necessity
Braillient
Wearable Television
Gum Ideas
Ceilings of Opportunity
Fake Reality
Multi-Function Time
Glorified Napping
Tree Houses
Self Expression on Food
YouTube 101
Fire Breaks Free
Sensational Reality
Swarovication
Child Branding For Adults
The Rise of Viral Videos
Vending Ubiquity
Brandaptation
I Love Me
Nouveau Cutlery
Gossip Enabled
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Living the Fake Life
A world of people are choosing to invest their time in Second Life over real
Description - Second Life, owned by Linden Labs, is a user-generated, interactive 3D world which inhabited by millions of global internet users. The game allows users to use an avatar they create to socialize with other avatars, purchase services, products and real estate with Second Life currencies. Implications - Hundreds of international companies have used the Second Life platform for marketing, from putting up virtual billboards, to sending out virtual street teams, launching guerilla marketing campaigns and even setting up virtual versions of their real life stores. Real-life companies marketing to Second Life avatars can not only build brand awareness, but create a real following by interacting directly with consumers, and targeting specific markets based on interest.
| Score: 4.3 |
Warm
Top 6 Examples:
Date Range:36,501 Total Clicks Aug 07 - Dec 07 |
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Cybersex Leads To Real Life LawsuitSecond Life Hack Causes ControversyLet’s start at the beginning: It seems Second Life avatars begin life with no 'nads, and if you want your online-self to be packing heat, you have to pay real dollars to some cartoon plastic surgeon… [More] |
Second Life Inspires GoogleGoogleLife Virtual WorldGoogle tries to stay ahead of the trends, leading with cutting edge technology -- and if someone beats them to it, they want to buy it for themselves. So where is the Google version of Second Life?
Tech… [More] |
Virtual World MarketingToyota Scion Makes 4th Virtual DebutTrend Hunter has mentioned real life marketing in virtual worlds before, particularly in Second Life. It's a huge advertising niche that is ripe for tapping into, and Toyota is right on top of it. The… [More] | |||||||||
SecondLife Halloween CostumesAnnie's CostumesWith Halloween right around the corner, Annie's Costumes offers avatars the finest in virtual Halloween costumes.
Situated in the Second Life world, the costume boutique mimics the real thing, providing… [More] |
Digital Designers In Second LifeGeorgio Armani's AvatarIf you're addicted to avatars, and you love fashion, you probably already knew that Georgio Armani set up shop in Second Life. Trend Hunter has featured real life businesses marketing in the virtual realm… [More] |
The AvaStar For AvatarsSecond Life Gossip MagWhile Us Weekly and In Touch keep us on top of real life celebs like Paris Hilton, Britney Spears and Brangelina, The AvaStar keeps Second Life users posted on the lives of virtual stars. If gossip magazines… [More] | |||||||||
