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Score: 6.3
Recent and Mild Top 4 Examples: 5,635 Total Clicks Date Range: Dec 13 - Oct 14
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Adult consumers turn to more refined products to celebrate the holidays
Implications - As the holiday market remains an industry that's heavily juvenile, many brands are creating refined products to broaden appeal for adults. This expansion speaks to consumers' nostalgic nature while offering something more appropriate for the grown-up lifestyle, satisfying multiple desires in one shot. [More]