Lifestyle Consumer Insights

Trend - Protein water is emerging as a popular alternative in the beverage market, combining hydration with protein intake. This innovative drink offers the benefits of protein supplements in a convenient, refreshing form, making it appealing to fitness enthusiasts, busy professionals, and health-conscious individuals.

Insight - Fueled by social media's spotlight on protein's benefits, consumers are on the hunt for convenient ways to meet their nutrition needs, all without sacrificing taste or health. The booming popularity of high-protein products reflects this desire for versatile options that fit right into active lifestyles and wellness goals. As people become more aware of protein's importance for muscle recovery, weight management, and overall health, they're seeking accessible solutions that seamlessly integrate into their daily routines.

Trend - Breathing necklaces are designed to aid in mindfulness and relaxation through breath control. The wearer takes a deep breath while holding the tip of the hollow pendant to their lips and then exhales. The necklace contains a small air channel that slows down the exhale, helping the user achieve a slower breathing rhythm.

Insight - Due to increasing stress levels, consumers are increasingly prioritizing mental well-being and stress reduction, seeking products that combine functionality with aesthetic appeal. These products offer stress relief, improved focus, and emotional balance, aligning with trends in self-care and mental health awareness. Additionally, the appeal of mindfulness products is enhanced by their integration into daily routines, making them accessible and practical for modern lifestyles.

Trend - New startups are launching wearable sweat monitors for safe hydration levels. These are non-intrusive wearables that measure the sweat on the skin, rather than detecting moisture within the skin directly. This helps remind users when to hydrate, particularly during sporting activities.

Insight - Climate change has led to outdoor weather becoming increasingly unpredictable, with rising temperatures causing more regions to become near-uninhabitable at certain times of the year. These conditions cause consumers to pay more attention to proper hydration. When performing physical activities, these consumers are looking for non-intrusive solutions to ensure their bodies maintain healthy fluid levels. Brands are in turn creating hydration monitors with less intrusive sweat-monitoring designs.

Trend - Brands are creating wearable water reservoirs, or bladders, with hands-free bite vales that allow users to drink while moving. These pouches help active consumers stay hydrated during outdoor activities without having to stop to refill water bottles constantly.

Insight - Active consumers frequently seek products that enable them to maximize their workouts and concentrate without any disruptions. In response, brands are developing portable hydration solutions for situations where refilling standard water bottles might be difficult or impractical. Businesses that respond to the demand for convenient and highly portable fitness solutions are well-positioned to thrive in today's health-conscious market.

Trend - Brands are increasingly launching cooling devices to relieve individuals experiencing hot flashes, a common symptom during menopause. These products regulate body temperature and alleviate discomfort caused by sudden heat sensations, benefitting consumers seeking effective and tailored solutions.

Insight - Consumers struggling with menopause symptoms are seeking out non-invasive products to help minimize or relieve their symptoms. In response, brands are creating technology-based solutions to provide personalized support and help consumers navigate their reproductive health more effectively. Companies that address the demand for non-invasive femtech products can attract consumers seeking convenient and personalized health solutions for their everyday needs.

Trend - Restaurants and CPG brands are adding dried pepper mixes to iced beverages to add an extra level of refreshing flavor. Previously a more niche product in North America, big-name restaurants are entering the space, leading to spiced beverages becoming more commonplace.

Insight - Spicy products have continued to grow in popularity in the Western World, with studies reporting incremental increases in popularity year over year, particularly from 2019 onwards. This rise in popularity can be attributed to various consumer demands, such as globalization, or the desire for variety, novelty, and healthier products, as many peppers are rich in vitamins and feature antioxidants. In recognition of these desires, brands are infusing peppers into non-traditional beverages.

Trend - Beverage brands are creating healthy lemonade-based products in convenient formats. These RTD lemonades include detoxifying, immune system-building, and energy-boosting ingredients. The strong flavor of lemonade masks the healthy ingredients, making the drinks palatable for all ages.

Insight - As more consumers prioritize proactive or preventative health practices, they increasingly seek products that go beyond basic nutritional values. These consumers are more likely to purchase products rich in vitamins, antioxidants, or other supplements, as a way to support their overall well-being in a non-intrusive way. Brands are acknowledging the need for crafting healthier products that are easy to integrate into daily lives, and are responding with better-for-you infused lemonades.

Trend - Beverage brands are crafting specialty lemonades made with matcha. Matcha is used for its smooth earthy taste and subtle sweetness, as this balances out the sharp sours and tangs of lemonade blends. These flavor combinations cater to consumers looking for familiar flavors in novel combinations.

Insight - Consumers in the West, particularly the younger Gen Alpha, Gen Z, and Millennial generations, are growing increasingly accustomed to global cultural influences in food and beverage products. These consumers have adopted new flavor preferences, with drinks such as bubble tea or matcha lattes becoming staples. These consumers are more likely to purchase products with new and unique flavor pairings. In recognition of this, lemonade brands are launching more experimental flavor combinations.

Trend - Brands are creating alternative dental care products designed for pets. These products often come in the form of treats, chews, or additives to water or food that claim to help clean teeth and promote dental health without the need for manual brushing.

Insight - Busy pet owners often search for products that help them maintain high quality pet care and ward off potential health problems. In response, brands are designing alternative dental products to appeal to pet owners who may struggle to brush their pets' teeth regularly or have pets resistant to traditional brushing methods. Businesses that cater to the demand for alternative pet care products can appeal to consumers who value convenient alternatives to maintain their pets' overall hygiene.

Trend - Brands are releasing anti-theft nuts and screws for e-bikes. These attach to the wheels, or motor, adding a second layer of security to the bike's components. These nuts require specialized tools to remove, preventing theft from bad actors with regular toolkits—giving peace of mind to ebike owners.

Insight - One of the largest growing sectors in mobility in the modern world is the field of e-bikes. Consumers are drawn to these products for convenience, low cost of ownership, and reliability. However, as ebikes continue to gain popularity, so does ebike theft, leading to near-daily reports of bikes being stolen in major cities, despite the use of regular bike locks. In recognition of this problem, brands are releasing screws and nuts that add extra layers of security to these vehicles.