The Volkswagen brand is commonly associated with the hippie movement, but they have changed and adapted to keep up with modern times. Everyone loves the Beetle, but there are plenty of Volkswagen vehicles that keep the German brand on top of the game.
Check out all of the Volkswagen innovations, from artsy automobiles to talking cars.
Implications - When something like the Volkswagen is hijacked by an entire generation, it becomes difficult to break away from the consumer perception of the brand. Regardless, Volkswagen has succeeded in pulling away from their hippie-friendly image over time by creating an array of products outside of that perception. Companies looking to do the same are advised to spread their influence.
SCORE
5.1 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 93%
Activity 53%
Freshness 8%
