Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Volkswagen Autostadt Factory Was Inspired by Gamers

 - Aug 10, 2009   Updated: Jul 5 2011
References: dezeen
Not your average museum space, this area known as Level Green was created for visitors at the Volkswagen Autostadt factory in Wolfsburg, Germany for a permanent exhibition on sustainability.

All of the green is similar to something you would see in one of those old school 007 shooting video games. Architects J Mayer H, a firm out of Berlin in collaboration with Art+Com, are responsible for creating Level Green.

Implications - In the last few years, the video game industry has skyrocketed to one of the most lucrative in the entertainment world. Companies can capitalize on this fervent and large fan-base of consumers by developing products that are either co-branded with a video game or feature some elements of the gaming world. The companies stand to benefit from a pre-existing fanbase, and immediately embed the company image of a forward-thinking, avant-garde brand in the minds of consumers.