VW Outsources to Find Next Iconic Automobile
Going Like Sixty — December 22, 2008 — Autos
References: vw & 74.125.93.104
VW recently had a contest to design the next iconic Volkswagen car. The winners and other finalists have been announced at the Read More link below. There were three categories: professional designer, fan designer and an overall vote by readers in each category. The results are Farfegnugen!
Implications - Crowdsourcing, or curating designs and ideas from a wider community, flourished during the recession as cash-strapped businesses and job-hungry creatives joined forces. In this campaign, Volkswagen used crowdsourcing to reward fans for creative automobile designs. Not only did Volkswagen's car design competition strengthen and make use of the brand's cult fan base, but it also highlighted the promising, limitless future of automotive concepts.
Implications - Crowdsourcing, or curating designs and ideas from a wider community, flourished during the recession as cash-strapped businesses and job-hungry creatives joined forces. In this campaign, Volkswagen used crowdsourcing to reward fans for creative automobile designs. Not only did Volkswagen's car design competition strengthen and make use of the brand's cult fan base, but it also highlighted the promising, limitless future of automotive concepts.
Trend Themes
1. Crowdsourcing in Automotive Design - Volkswagen's crowdsourced car design contest demonstrates the potential of involving a wider community in shaping the future of automotive concepts.
2. Collaborative Creativity - The use of crowdsourcing in the car design industry opens up opportunities for collaboration between car manufacturers and creative individuals to create innovative, fan-inspired designs.
3. Rewarding Fan Engagement - Volkswagen's rewards-based approach to crowdsourcing car designs showcases the power of engaging with fans and leveraging their creativity to develop iconic automobiles.
Industry Implications
1. Automotive Design - Crowdsourcing in the automotive design industry can disrupt traditional design processes by involving a wider community in shaping the future of car concepts.
2. Automotive Manufacturing - The use of crowdsourced car designs presents an opportunity for automotive manufacturers to tap into the creativity of their fan base and produce unique, fan-inspired vehicles.
3. Marketing and Branding - Utilizing crowdsourcing in car design campaigns can strengthen brand loyalty and engagement by involving fans in the creative process and showcasing their contributions.
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