Tweety Fine Jewelry has gone high-end with its line of Looney Tunes characters that come to life in 18K gold and gemstones. Designed for â€œhot chicks,â€ the company is celebratubg its launch by auctioning off a one-of-a-kind Tweety hardtop VW Bug. The auction ends on February 15, 2008.
"We've seen Hello Kitty fine jewelry, another purveyor of kiddie character jewelry gone high end is Tweety Fine Jewelry. The brand with the slogan â€œfine jewelry for hot chicksâ€ provides jewelry based Looney Tunes cartoon character done in gold, enamel, diamonds and yellow sapphires. The company is also auctioning off a one-of-a-kind VW Bug, in yellow of course, with a blue and white interior and cute little Tweety headlights. The car is valued at more than $60,000 and proceeds support Jewelers for Children, which gives to children in need. The auction doesn't end until next February."
Implications - Putting adult-geared, luxury twists on pieces from the adult consumer's childhood will provide nostalgia and prestige.