What is the trend of luxury off-road?

There is an opportunity for car companies to create vehicles that can go off-road while maintaining luxury style for discerning consumers.

What is the trend of mudvertising?

There is an opportunity for brands to use mud as an advertising tool to showcase their messaging in a unique way.

What is the trend of branded print ads?

There is an opportunity for brands to create print ads that use branded imagery to tell a story or convey brand messaging in a unique and eye-catching way.

What are the implications for the automotive industry?

The automotive industry has an opportunity to create off-road vehicles that also cater to upscale consumers.

What are the implications for the advertising industry?

The advertising industry has an opportunity to use mud or other unconventional mediums for brand messaging to create memorable and unique campaigns for clients.

What are the implications for the fashion industry?

The fashion industry has an opportunity to collaborate with brands to showcase their products in unexpected ways through branded print ads or mudvertising campaigns.

Branded Mudvertising: Volkswagen Touareg's Chic Off-Road Campaign

Branded Mudvertising

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Volkswagen Touareg's Chic Off-Road Campaign

Marissa Brassfield — January 6, 2009 — Autos

References: almapbbdo.br & coloribus

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The latest print ad for the Volkswagen Touareg capitalizes on the SUV's ability to remain chic even while getting dirty. It's photographed after an off-road outing, but after taking a closer look, the mud isn't mud at all, but a branded print that looks just enough like Louis Vuitton from afar to suggest luxury. The print ad's caption, "The luxury off-road from Volkswagen," drives the point home.

The Volkswagen Touareg print ad was created by the Almap BBDO, São Paulo, Brazil ad agency with a team that included art director Danilo Boer, copywriter Tales Bahu, illustrator Adelmo, and creative directors Marcello Serpa, Dulcidio Caldeira and Luiz Sanches.

Trend Themes

Luxury Off-road — There is an opportunity for car companies to create vehicles that can go off-road while maintaining luxury style for discerning consumers.
Mudvertising — There is an opportunity for brands to use mud as an advertising tool to showcase their messaging in a unique way.
Branded Print Ads — There is an opportunity for brands to create print ads that use branded imagery to tell a story or convey brand messaging in a unique and eye-catching way.

Industry Implications

Automotive — The automotive industry has an opportunity to create off-road vehicles that also cater to upscale consumers.
Advertising — The advertising industry has an opportunity to use mud or other unconventional mediums for brand messaging to create memorable and unique campaigns for clients.
Fashion — The fashion industry has an opportunity to collaborate with brands to showcase their products in unexpected ways through branded print ads or mudvertising campaigns.

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