This is a really nice slick campaign website for Volkswagen. The concept is very simple, a dedicated site for the user to experience the wonders of night time driving with detailed explanations into the philosophy behind the campaign message and channels to display the supporting ATL messages. No doubt high production values were allocated to this site which provide a highly polished finish.
Implications - No longer satisfied with clean-cut and simple advertising that only sends its message across directly, audiences are looking for more stimulation. Customers need to feel like they are experiencing something on a firsthand basis in order to be sold on a product. Companies could look for more ways to create a fuller experience in their selling process in order to generate more profit.
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Volkswagon Glamorizes 'Night Driving'
- By: Jamie CoomberJul 25, 2007 Updated: Jun 2 2011